At a Glance
- Tasks: Lead marketing insights to shape brand strategy and drive impactful campaigns.
- Company: Join Experian, a global leader in data and technology with a diverse team.
- Benefits: Enjoy hybrid working, competitive pay, healthcare, and generous annual leave.
- Other info: Collaborative environment with opportunities to influence senior stakeholders.
- Why this job: Make a real impact by turning insights into actionable strategies for top brands.
- Qualifications: Experience in marketing insight and strong analytical skills required.
The predicted salary is between 63000 - 77000 £ per year.
Experian is a global data and technology company, powering opportunities for people and businesses around the world. We operate across a range of markets, from financial services to healthcare, automotive, agribusiness, insurance, and many more. Experian invests in people and new advanced technologies to unlock the power of data. We have an amazing team of 25,200 people in 32 countries.
As our Marketing Insight Manager in our Consumer Services function, you'll play a pivotal role in owning the insight agenda for our brand and marketing activity, shaping what we need to learn, why it matters, and how those insights influence brand strategy, campaigns and business decisions. Working closely with the Brand Marketing team, you'll turn customer, brand and market understanding into actionable recommendations that improve performance and drive growth.
We're looking for someone who combines strategic thinking with strong technical expertise in marketing insight. You'll bring experience working with established consumer brands, leading brand tracking programmes, evaluating campaign effectiveness and translating complex data into compelling stories that influence senior stakeholders. You'll be equally comfortable asking the right questions, challenging assumptions and ensuring insight leads to action.
What you'll own
- Brand insight strategy & delivery
- Own the customer and brand insight agenda, ensuring research answers the most important strategic questions.
- Lead brand tracking, annual customer sentiment analysis, campaign evaluation and deep-dive brand analysis, moving beyond reporting to explain what has changed, why it matters and what we should do next.
- Lead the pre-testing process of creative concepts to help optimise and refine campaigns ahead of launch.
- Challenge assumptions with evidence, helping teams make customer-led decisions.
- Customer & market understanding
- Lead qualitative and quantitative research to understand customer needs, behaviours, emerging trends and market opportunities.
- Bring together customer, brand, market and behavioural insight to create a clear, consistent view of performance and opportunity.
- Manage research partners to deliver high-quality, decision-focused insights.
- Driving impact
- Work closely with Brand, Product and Analytics teams to embed insight throughout planning, proposition development and campaign execution.
- Use AI to accelerate insight synthesis, automate reporting and improve the speed and quality of decision-making.
- Communicate insight through compelling storytelling, and build a more customer-led and insight-driven culture.
Qualifications
- Significant experience in marketing insight or consumer research within a major B2C brand, supporting large-scale, multi-million-pound marketing campaigns and brand strategy.
- Proven experience leading brand tracking programmes, campaign evaluation and insight reporting, turning findings into clear business recommendations.
- Strong expertise in qualitative and quantitative research methodologies, with the ability to select the right approach for the question being solved.
- Experience managing research agencies and influencing senior stakeholders through clear, evidence-based storytelling.
- Excellent analytical and synthesis skills, able to translate complex data into actionable insights that drive decision-making.
- Demonstrable experience using AI tools to enhance research, accelerate insight synthesis and build more efficient reporting and analysis workflows.
Additional Information
Benefits package includes: Hybrid working - 40% office based, great compensation package and discretionary bonus, core benefits include Pension, Bupa healthcare, Sharesave Scheme and more, 25 days annual leave with 8.
Marketing Insight Manager in Ruislip employer: Experian Ltd
Experian is an exceptional employer that prioritises employee growth and development, offering a dynamic work culture where innovation thrives. With a commitment to investing in advanced technologies and a diverse range of markets, employees can expect meaningful opportunities to make an impact while enjoying a supportive environment that values collaboration and creativity.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Insight Manager in Ruislip
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Experian Ltd and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Experian Ltd are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Experian Ltd on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Experian Ltd. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Insight Manager in Ruislip
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Experian Ltd. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Experian Ltd:Show us that you’ve done your homework! In your application, briefly mention what you admire about Experian Ltd’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Experian Ltd
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Experian Ltd will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Experian Ltd, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
