At a Glance
- Tasks: Lead product marketing strategies and drive customer adoption for innovative consumer propositions.
- Company: Join Experian, a global leader in data and technology, shaping opportunities worldwide.
- Benefits: Enjoy hybrid working, competitive pay, healthcare, and generous leave policies.
- Other info: Dynamic work environment with opportunities for personal and professional growth.
- Why this job: Make a real impact by influencing product development and enhancing customer experiences.
- Qualifications: Experience in product marketing and strong collaboration skills are essential.
The predicted salary is between 50000 - 65000 £ per year.
Experian is a global data and technology company, powering opportunities for people and businesses around the world. We operate across a range of markets, from financial services to healthcare, automotive, agribusiness, insurance, and many more. Experian invests in people and new advanced technologies to unlock the power of data.
We're looking for a Senior Product Marketing Manager to join our Consumer Services function, to lead the strategy behind some of our most important consumer-facing propositions. You'll partner closely with Product teams from the earliest stages of development, helping shape priorities, influence what gets built, and ensure every launch delivers meaningful customer and commercial impact. Instead, you'll be a strategic partner to Product, bringing together customer insight, market understanding and commercial thinking to guide decisions, define opportunities and drive adoption.
What you will own:
- Proposition & positioning leadership
- Own the definition of target customer segments, primary use cases, and value propositions for your product area
- Define and evolve the products differentiating attributes and ensure they strengthen the wider product and brand ecosystem
- Make clear recommendations on who to prioritise and who not to, based on customer value, strategic fit, and commercial impact
- Translate complex product capabilities into clear, benefit-led narratives that drive understanding, trust, and adoption
- Go-to-market & adoption
- Lead go-to-market strategies for new products, features, and proposition changes, from early definition through launch and optimisation
- Product Marketing Best Practice
- Partner with Product, Marketing, Analytics and Research to deliver customer and commercial outcomes.
Qualifications
- Proven experience in product marketing, product strategy, or customer-led marketing in a B2C, digital, or service-oriented business
- Strong track record of defining propositions, positioning, and go-to-market strategies that drive customer adoption
- Deep understanding of customer insight, experimentation, and data-informed decision making
- Ability to distil complex concepts into clear, compelling narratives
- Strong collaboration and stakeholder management skills in matrixed environments
- Comfortable operating with autonomy, ambiguity, and accountability
Additional Information
- Benefits package includes: Hybrid working - 40% office based
- Great compensation package and discretionary bonus
- Core benefits include Pension, Bupa healthcare, Sharesave Scheme and more
- 25 days annual leave with 8 bank holidays and 3 volunteering days. You can purchase additional annual leave.
- If you have a disability or special need that requires accommodation, please let us know at the earliest opportunity.
- Recruitment Fraud Awareness - Experian's recruitment process is conducted only through authorised channels.
Product Marketing Manager, Customer Experience employer: Experian Ltd
Experian is an exceptional employer that prioritises employee growth and development, offering a dynamic work culture where innovation thrives. With a commitment to investing in advanced technologies and a diverse range of markets, employees can expect meaningful opportunities to make an impact while enjoying a supportive environment that values collaboration and creativity.
StudySmarter Expert Advice🤫
We think this is how you could land Product Marketing Manager, Customer Experience
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Experian Ltd and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Experian Ltd are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Experian Ltd on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Experian Ltd. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Product Marketing Manager, Customer Experience
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Experian Ltd. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Experian Ltd:Show us that you’ve done your homework! In your application, briefly mention what you admire about Experian Ltd’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Experian Ltd
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Experian Ltd will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Experian Ltd, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
