At a Glance
- Tasks: Lead performance strategy and optimise customer marketing activities.
- Company: Experian, a global data and technology leader with a people-first culture.
- Benefits: Hybrid working, competitive salary, healthcare, and 25 days annual leave.
- Other info: Join an award-winning workplace with excellent career development opportunities.
- Why this job: Shape strategic decisions and drive impactful improvements in customer engagement.
- Qualifications: Strong experience in forecasting, performance management, and stakeholder communication.
The predicted salary is between 60000 - 70089 £ per year.
Experian is a global data and technology company, powering opportunities for people and businesses around the world. We operate across a range of markets, from financial services to healthcare, automotive, agribusiness, insurance, and many more. Experian invests in people and new advanced technologies to unlock the power of data.
We are looking for a commercially focused Customer Insights and Performance Manager on a 12 month fixed term basis, to lead performance strategy, forecasting, prioritisation, and optimisation across Customer Marketing activity in Experian Consumer Services. This is a high-impact role with strong exposure to senior stakeholders, offering the opportunity to shape decision-making, influence strategic direction, and drive measurable improvements in customer engagement and business performance.
Your role will combine strategic ownership with hands-on delivery. You will be responsible for translating performance data into clear priorities, identifying opportunities for improvement, shaping communication and testing strategy, and driving change across the Customer Marketing agenda. You will also manage a Customer Marketing Analyst, ensuring strong day-to-day insight generation and performance support across the team.
Key responsibilities:- Own forecasting, performance management, creation of new engagement metrics and reporting, translating planned initiatives into robust forecasts, targets, and clear performance updates for senior stakeholders.
- Lead prioritisation and sizing of Customer Marketing projects, assessing scope, value, and impact, and identifying new opportunities to improve engagement and commercial performance.
- Shape communication and contact strategy through insight-led recommendations, working closely with Analytics to improve customer journeys, lifecycle performance, and overall marketing effectiveness.
- Lead the creation and execution of a robust testing roadmap for the Customer Marketing team, including strategic and tactical testing across contact strategy, customer experience, and messaging, and ensure actions are followed through into measurable outcomes.
- Partner with senior stakeholders across Customer Marketing, Product, Commercial, Finance, and Analytics to align priorities, influence decisions, and drive business impact.
- Own governance of campaign and journey targeting, ensuring a high standard of quality, accuracy, and consistency across execution as well as ensuring that the right customers receive the right communications at the right time.
- Manage and develop a Customer Marketing Analyst, providing direction across campaign reporting, test analysis, anomaly identification, and day-to-day insight generation.
- Strong forecasting and performance management experience, with the ability to work confidently with key metrics, targets, and data-driven recommendations.
- Experience leading testing programmes designed to improve customer engagement, customer experience, or campaign performance.
- Strong commercial, numerical, and analytical capability, with the ability to connect customer performance analysis to business outcomes, strategic priorities, and credible business cases.
- Strong stakeholder management, influencing, and communication skills, with the ability to present complex performance narratives clearly to senior and non-technical audiences.
- Ability to prioritise effectively, make sound decisions, and drive change through to execution.
- Experience managing or mentoring an analyst.
- Strong SQL skills and experience using analytical tools such as Mixpanel.
- Good CRM knowledge, ideally including Salesforce and campaign targeting principles.
Our benefits package includes:
- Hybrid working - 40% office based.
- Great compensation package and discretionary bonus plan.
- Core benefits include Pension, BUPA healthcare and more.
- 25 days annual leave plus bank holidays.
Experian's people first, inclusive and purpose driven culture is multi award-winning; World's Best Workplaces 2025 (Fortune Global Top 25), Great Place To Work in 26 countries to name a few. Experian is also proud to be an Equal Opportunity and Affirmative Action employer. If you have a disability or special need that requires accommodation, please let us know at the earliest opportunity.
Customer Insight and Performance Manager (CRM) - 12 month Secondment employer: Experian Ltd
Experian is an exceptional employer that prioritises employee growth and development, offering a dynamic work culture where innovation thrives. With a commitment to investing in advanced technologies and a diverse range of markets, employees can expect meaningful opportunities to make an impact while enjoying a supportive environment that values collaboration and creativity.
StudySmarter Expert Advice🤫
We think this is how you could land Customer Insight and Performance Manager (CRM) - 12 month Secondment
✨Join Business Intelligence Meetups
We can’t stress enough how beneficial it is to attend local Business Intelligence meetups and events. These gatherings often bring together industry professionals and can lead to short-term, temporary roles—perfect if you’re looking to land something quickly. Plus, you’ll get to learn some insider tips and tricks from those already in the game!
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If you're currently studying or recently graduated, make sure to use your university's career services. Many educational institutions have partnerships with companies looking for temporary talent in Business Intelligence, so keep an eye out for exclusive job postings or internship fairs that could lead to a quick placement.
We think you need these skills to ace Customer Insight and Performance Manager (CRM) - 12 month Secondment
Some tips for your application 🫡
Show Off Your Data Skills:In business intelligence, it's crucial to highlight your analytical skills and experience with data tools. Make sure your CV showcases any relevant software you’ve used, like SQL, Tableau, or Power BI. Add specific examples of how you've used data to drive insights or improvements in previous roles, even if they were in academic projects or internships.
Keep it Concise and Impactful:For a temporary role like this, hiring managers often have limited time to sift through applications. Get straight to the point in your CV and cover letter. Use bullet points for your achievements, showcasing the impact you've made, like percentage increases in efficiency or specific results from your analyses.
Flexibility is Key:Since this is a temporary position, make sure to emphasise your adaptability. Mention your quick learning abilities and experiences where you adapted to new tools or processes rapidly. This will show that you can jump in and start contributing effectively from day one at Experian Ltd.
Craft a Tailored Motivation Statement:In your cover letter, focus on why you’re excited about this temporary role at Experian Ltd. Talk about your interest in business intelligence and how this position aligns with your career goals. Remember, it’s not just about what you can offer, but why you’re passionate about becoming part of their team, even for a short time!
How to prepare for a job interview at Experian Ltd
✨Brush Up on Your Data Skills
For a business intelligence role, you'll want to showcase your analytical skills and familiarity with data visualisation tools like Tableau or Power BI. Be ready to tackle technical questions or case studies demonstrating your ability to interpret data and make insightful recommendations.
✨Plan Your Portfolio of Projects
Since this is a temporary position, we should highlight any past projects you've worked on in business intelligence. Prepare a portfolio that includes a couple of key pieces where you've effectively utilised data to drive decisions—this will show that you're not just a quick fix but someone who can deliver immediate value.
✨Demonstrate Your Adaptability
Temporary roles often require us to hit the ground running, so be ready to discuss how you quickly adapt to new tools, teams, and environments. Share specific examples from previous experiences where you thrived under pressure or had to learn a new system or process in a short time frame.
✨Have Your Metrics Ready
In business intelligence, quantifying your impact is key. Come prepared to share metrics from your past work: think percentages, growth figures, or efficiency improvements. This will really help us paint a picture of how your contributions directly benefited those previous roles.
