At a Glance
- Tasks: Shape product narratives and support go-to-market strategies in a dynamic team.
- Company: Join Experian Consumer Services, a leader in innovative marketing solutions.
- Benefits: Enjoy hybrid working, competitive pay, healthcare, and generous annual leave.
- Other info: Great opportunity for growth in a collaborative and forward-thinking environment.
- Why this job: Kickstart your career in product marketing with hands-on experience and AI tools.
- Qualifications: Experience in product marketing and a passion for storytelling and AI.
The predicted salary is between 30000 - 40000 £ per year.
We're looking for a Product Marketing Executive to sit at the heart of our product and marketing teams in Experian Consumer Services. This is not a traditional downstream role – you'll be embedded in the product development process from day one, helping shape what we build, how we position it, and how we bring it to life for customers. You’ll play a key role in turning product features into compelling customer narratives, using insight, storytelling, and AI‑driven tools to scale impact. This is a great opportunity for someone early in their career who wants to develop into a strategic product marketer.
Responsibilities
- Proposition & positioning development
- Support the development of target customer segment and value propositions
- Help translate product features into clear, benefit‑led messaging guides
- Assist in refining how new products fit within the wider product and brand ecosystem
- Own the claims building and testing process end‑to‑end
Customer insight & understanding
- Build a strong understanding of customer needs, behaviours, and motivations
- Help synthesize insights into clear, actionable outputs for product and marketing teams
- Share customer insight and competitive intelligence across the organisation to improve decision‑making
Go‑to‑market execution
- Support the delivery of go‑to‑market plans for new features, products, and updates
- Help ensure messaging is clear and consistent across the customer journey
- Contribute to launch activities, campaign briefs, and internal alignment
- Track performance and support optimisation based on data and feedback
Storytelling & narrative
- Develop clear, engaging narratives that bring product value to life for customers
- Write and refine messaging for different audiences and channels
- Help simplify complex ideas into accessible, compelling communication
AI & ways of working
- Use AI tools to support research and go‑to‑market efficiency
- Experiment with new tools and approaches to improve speed and quality of output
- Contribute to evolving how product marketing uses AI across the team
Qualifications
- Product marketing experience in a consumer‑led organisation
- Experience creating clear and compelling messaging on products and features
- Sense of curiosity and interest in learning new skills
- Interest in experimenting with AI tools
- Any fintech experience is desirable
Benefits
- Hybrid working – 40% office based
- Great compensation package and discretionary bonus
- Core benefits include pension, Bupa healthcare, Sharesave Scheme, and more
- 25 days annual leave with 8
Product Marketing Executive - Consumer employer: Experian Information Solutions, Inc.
Experian Consumer Services is an exceptional employer that fosters a dynamic and innovative work culture, perfect for those looking to kickstart their career in product marketing. With a strong emphasis on employee growth, you will have the opportunity to be deeply involved in the product development process, utilising cutting-edge AI tools while enjoying a hybrid working model and a comprehensive benefits package that includes generous annual leave and healthcare options. Join us to make a meaningful impact and develop your skills in a supportive environment that values creativity and collaboration.
Contact Details:
Experian Information Solutions, Inc. Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Product Marketing Executive - Consumer
✨Tip Number 1
Get to know the company inside out! Research Experian Consumer Services, their products, and their market position. This will help you tailor your conversations and show that you're genuinely interested in being part of the team.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might even lead to a referral – which is always a bonus!
✨Tip Number 3
Prepare for interviews by practising your storytelling skills. Think about how you can turn your experiences into compelling narratives that highlight your skills in product marketing and customer insight.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining us at StudySmarter.
We think you need these skills to ace Product Marketing Executive - Consumer
Some tips for your application 🫡
Show Your Passion for Product Marketing:When writing your application, let your enthusiasm for product marketing shine through! We want to see how excited you are about shaping customer narratives and using insights to drive decisions. Make sure to highlight any relevant experiences that showcase your passion.
Tailor Your Messaging:Just like we do with our products, tailor your application to fit the role. Use the job description as a guide to emphasise your skills in proposition development and storytelling. This will show us that you understand what we're looking for and how you can contribute.
Be Clear and Concise:We appreciate clarity! When crafting your application, keep your language straightforward and to the point. Avoid jargon unless it’s relevant, and make sure your key points stand out. This will help us quickly grasp your qualifications and fit for the role.
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about our company and culture while you’re at it!
How to prepare for a job interview at Experian Information Solutions, Inc.
✨Know Your Product Inside Out
Before the interview, make sure you thoroughly understand the products and services offered by the company. Dive into their features, benefits, and how they position themselves in the market. This will help you articulate how you can contribute to shaping product narratives and positioning.
✨Showcase Your Storytelling Skills
Prepare examples of how you've turned complex ideas into engaging narratives in your previous roles or projects. Be ready to discuss how you can apply these skills to create compelling messaging for different audiences, as this is crucial for the role.
✨Demonstrate Your Curiosity
Express your eagerness to learn and experiment with new tools, especially AI-driven ones. Share any experiences where you've used innovative approaches to solve problems or improve processes, as this aligns with the company's focus on evolving product marketing.
✨Understand Customer Insights
Be prepared to discuss how you gather and analyse customer insights. Think of specific examples where you've synthesised data into actionable outputs. This will show that you can effectively contribute to understanding customer needs and behaviours, which is key for the role.
