At a Glance
- Tasks: Lead and optimise Paid Search and App campaigns to drive growth.
- Company: Join Experian, a global leader in data and technology.
- Benefits: Enjoy hybrid working, great pay, and generous leave policies.
- Other info: Be part of a diverse team with opportunities for personal growth.
- Why this job: Make a real impact by shaping innovative marketing strategies.
- Qualifications: Experience in Paid Search and App marketing is essential.
The predicted salary is between 50000 - 60000 € per year.
We're bringing our paid media in-house - marking a major step-change in how we improve growth - and we're looking for a Paid Performance Marketing Manager to help lead that transformation. This is a hands‑on role where you'll take ownership of our Paid Search and App acquisition strategy, shaping how you build, improve, and scale campaigns from the ground up. Reporting into the Marketing Manager, it is an opportunity for someone with a Paid Search foundation to step into true ownership – driving performance, unlocking new opportunities, and directly influencing Experian's growth. You'll help scale the acquisition across Paid Search and App, improving efficiency, and defining best practice within a newly formed in‑house function. With visibility across the business, you'll have the chance to make your mark, challenge the status quo, and help build something from the ground up.
Responsibilities
- Manage and improve Paid Search and App campaigns across Google, Microsoft, and Apple platforms.
- Oversee campaign setup, QA, keyword research, targeting, ad copy, budgets, and pacing to meet changing demand.
- Monitor performance daily against KPIs (CPA, ROAS), identify trends, run tests, and implement optimisations while maintaining budget control in line with monthly and quarterly plans.
- Deliver a structured testing roadmap, partnering with creative, acquisition and brand teams to improve asset performance and ensure compliance.
- Produce weekly and monthly performance reports, contribute to quarterly reviews and strategic insights, and ensure tracking and tagging accuracy in collaboration with Ad Ops.
- Test new campaign types, bid strategies and features, while staying up to date with platform updates and industry trends.
Qualifications
- Experience building, optimising and scaling performance campaigns.
- Proven experience in Paid Search (Google Ads, SA360, Microsoft Ads).
- Experience managing App marketing channels (GAC / ASA).
- Experience running structured testing programmes.
- Understanding of performance metrics and how to improve them.
- Experience in Web and App attribution platforms with some knowledge of CM360 and MMPs such as Appsflyer.
- Understanding of attribution models and App measurement challenges.
- Commercial and performance optimisation mindset (CPA, ROAS).
Benefits
- Hybrid working – 40% office based.
- Great compensation package and uncapped commission.
- Core benefits include pension, Bupa healthcare, ShareSave scheme and more.
- 25 days annual leave with 8 bank holidays and 3 volunteering days. Additional annual leave can be purchased.
Experian is a global data and technology company, powering opportunities for people and businesses around the world. We help to redefine lending practices, uncover and prevent fraud, simplify healthcare, create marketing solutions, and gain deeper insights into the automotive market, all using our unique combination of data, analytics and software. We also assist millions of people to realize their financial goals and help them save time and money. We operate across a range of markets, from financial services to healthcare, automotive, agribusiness, insurance, and many more industry segments. We invest in people and new advanced technologies to unlock the power of data. As a FTSE 100 Index company listed on the London Stock Exchange, we have a team of 22,500 people across 32 countries. Our corporate headquarters are in Dublin, Ireland.
Equal Opportunity
Experian is proud to be an Equal Opportunity and affirmative action employer. Everyone can succeed at Experian and bring their whole self to work, irrespective of their gender, ethnicity, religion, colour, sexuality, physical ability or age. If you have a disability or special need that requires accommodation, please let us know at the earliest opportunity.
Performance Media Manager (Paid Search and App) employer: Experian Information Solutions, Inc.
Experian is an exceptional employer that fosters a dynamic and inclusive work culture, offering employees the chance to take ownership of their roles and drive meaningful change. With a strong focus on employee growth, you will benefit from a great compensation package, hybrid working options, and ample opportunities for professional development in a supportive environment. Join us in Dublin, where you can make a significant impact on our paid media strategy while enjoying a healthy work-life balance and a commitment to diversity and inclusion.
Contact Detail:
Experian Information Solutions, Inc. Recruiting Team
StudySmarter Expert Advice🤫
We think this is how you could land Performance Media Manager (Paid Search and App)
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past performance campaigns. This will give potential employers a clear idea of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by practising common questions related to Paid Search and App marketing. Be ready to discuss your strategies for optimising campaigns and driving performance – this is your chance to shine!
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you're genuinely interested in joining our team at Experian.
We think you need these skills to ace Performance Media Manager (Paid Search and App)
Some tips for your application 🫡
Show Off Your Skills:Make sure to highlight your experience with Paid Search and App marketing in your application. We want to see how you've built, optimised, and scaled campaigns before, so don’t hold back on the details!
Be Data-Driven:Since this role is all about performance, include specific metrics and results from your past campaigns. Show us how you’ve improved KPIs like CPA and ROAS – numbers speak louder than words!
Tailor Your Application:Don’t just send a generic CV and cover letter. Tailor your application to reflect the responsibilities and qualifications mentioned in the job description. We love seeing candidates who take the time to connect their experience with what we’re looking for.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands and shows us you’re serious about joining our team!
How to prepare for a job interview at Experian Information Solutions, Inc.
✨Know Your Numbers
Make sure you’re familiar with key performance metrics like CPA and ROAS. Be ready to discuss how you've improved these in past roles, as this will show your understanding of performance optimisation and your ability to drive results.
✨Showcase Your Campaign Success
Prepare specific examples of campaigns you've built, optimised, and scaled. Highlight the strategies you used, the challenges you faced, and the outcomes achieved. This will demonstrate your hands-on experience and ability to take ownership of projects.
✨Stay Current with Trends
Research the latest updates in paid search and app marketing. Being able to discuss recent changes in Google Ads or Microsoft Ads, for example, will show that you’re proactive and knowledgeable about the industry, which is crucial for this role.
✨Collaborative Mindset
Since this role involves working with creative and acquisition teams, be prepared to talk about how you’ve successfully collaborated in the past. Share examples of how you’ve partnered with others to improve asset performance and achieve campaign goals.
