At a Glance
- Tasks: Lead marketing insights to shape brand strategy and drive impactful campaigns.
- Company: Join a leading consumer services brand with a focus on innovation.
- Benefits: Competitive salary, bonus, healthcare, generous leave, and volunteering days.
- Other info: Dynamic work environment with opportunities for professional development and career growth.
- Why this job: Make a real impact by turning insights into actionable strategies for growth.
- Qualifications: Experience in marketing insight, strong analytical skills, and storytelling expertise.
The predicted salary is between 60000 - 80000 £ per year.
As our Marketing Insight Manager in our Consumer Services function, you will play a pivotal role in owning the insight agenda for our brand and marketing activity, shaping what we need to learn, why it matters, and how those insights influence brand strategy, campaigns and business decisions.
Working closely with the Brand Marketing team, you will turn customer, brand and market understanding into actionable recommendations that improve performance and drive growth.
We are looking for someone who combines strategic thinking with strong technical expertise in marketing insight.
You will bring experience working with established consumer brands, leading brand tracking programmes, evaluating campaign effectiveness and translating complex data into compelling stories that influence senior stakeholders.
You will be equally comfortable asking the right questions, challenging assumptions and ensuring insight leads to action.
Responsibilities
- Brand Insight Strategy & Delivery
- Own the customer and brand insight agenda, ensuring research answers the most important strategic questions.
- Lead brand tracking, annual customer sentiment analysis, campaign evaluation and deep‑dived brand analysis, moving beyond reporting to explain what has changed, why it matters and what we should do next.
- Lead the pre‑testing process of creative concepts to help optimise and refine campaigns ahead of launch.
- Challenge assumptions with evidence, helping teams make customer‑led decisions.
- Customer & Market Understanding
- Lead qualitative and quantitative research to understand customer needs, behaviours, emerging trends and market opportunities.
- Bring together customer, brand, market and behavioural insight to create a clear, consistent view of performance and opportunity.
- Manage research partners to deliver high‑quality, decision‑focused insights.
- Driving Impact
- Work closely with Brand, Product and Analytics teams to embed insight throughout planning, proposition development and campaign execution.
- Use AI to accelerate insight synthesis, automate reporting and improve the speed and quality of decision‑making.
- Communicate insight through compelling storytelling, building a more customer‑led and insight‑driven culture.
Qualifications
- Significant experience in marketing insight or consumer research within a major B2C brand, supporting large‑scale, multi‑million‑pound marketing campaigns and brand strategy.
- Proven experience leading brand tracking programmes, campaign evaluation and insight reporting, turning findings into clear business recommendations.
- Strong expertise in qualitative and quantitative research methodologies, with the ability to select the right approach for the question being solved.
- Experience managing research agencies and influencing senior stakeholders through clear, evidence‑based storytelling.
- Excellent analytical and synthesis skills, able to translate complex data into actionable insights that drive decision‑making.
- Demonstrable experience using AI tools to enhance research, accelerate insight synthesis and build more efficient reporting and analysis workflows.
Benefits
- Great compensation package and discretionary bonus.
- Core benefits: pension, Bupa healthcare, Sharesave scheme and more.
- 25 days annual leave, 8 bank holidays and 3 volunteering days (additional leave can be purchased).
- Equal Opportunity
Experian is also proud to be an Equal Opportunity and Affirmitive Action employer.
If you have a disability or special need that requires accommodation, please let us know at the earliest opportunity.
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Marketing Insight Manager in London employer: Experian Information Solutions, Inc.
Experian Information Solutions, Inc. is an excellent employer that fosters a collaborative and innovative work culture, allowing Senior Content Designers to thrive in a hybrid working environment. With a strong focus on employee growth and development, the company offers competitive compensation and a commitment to equal opportunity, making it a rewarding place for those looking to make a meaningful impact in content design.
Contact Details:
Experian Information Solutions, Inc. Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Insight Manager in London
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We think you need these skills to ace Marketing Insight Manager in London
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Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Experian Information Solutions, Inc.. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
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As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
