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For Companies At a Glance
- Tasks: Lead global marketing strategies for identity and fraud solutions while collaborating with diverse teams.
- Company: Join Experian, a top-rated workplace known for innovation and a people-first culture.
- Benefits: Enjoy hybrid work, great pay, 25 days leave, healthcare, and more perks.
- Why this job: Be part of a mission-driven team that values diversity, collaboration, and personal growth.
- Qualifications: Experience in product marketing, especially in Identity and Fraud or FinTech is essential.
- Other info: Opportunity to travel internationally and engage with executive-level strategies.
The predicted salary is between 43200 - 72000 £ per year.
As the Global Product Marketing Manager, you will be part of the Experian Technology, Software Solutions, and Innovation (TSSI) Portfolio Marketing team, and you will improve TSSI business growth and manage the global identity and fraud portfolio.. You will understand our markets and buyer personas, and design and accomplish successful go-to-market strategies., * Develop an understanding of our products, market segments, competition, and buyers by using insights from internal and external sources to create value propositions, positioning, and messaging that resonates with buyers.
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Collaborate with global and regional teams to develop marketing and sales content, plus go-to-market strategy plans for assigned products/solutions.
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Work with product teams and other experts to create enablement content, including competitive and trend analysis, market segmentation, and FAQs, that is fit for purpose for use by global and regional teams.
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Support Identity and Fraud partnership marketing programmes
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Partner with Finance, Product, and Strategy teams to ensure processes are in place to capture and communicate the market response to our solutions, including leading indicators such as win/loss analysis, pipeline, and revenue growth, competitive activities.
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Help develop a range of global product marketing programmes
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Experience in product or strategic marketing with Industry experience in Identity and Fraud, Fraud Analytics, FinCrime, or FinTech.
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Experience creating propositions, positioning, and messaging that resonates with buyers.
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Knowledge of the business-to-business market for data analytics, software, and cloud/SaaS solutions across markets and regions.
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Engage at executive levels to influence the development of product and commercial strategies.
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Travel internationally up to 15% of the time.
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Hybrid working
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Great compensation package
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Core benefits include pension, bupa healthcare, sharesave scheme and more
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25 days annual leave with 8 bank holidays and 3 volunteering days. You can purchase additional annual leave.
Our uniqueness is that we celebrate yours. Experian’s culture and people are important differentiators. We take our people agenda very seriously and focus on what matters; DEI, work/life balance, development, authenticity, engagement, collaboration, wellness, reward & recognition, volunteering… the list goes on. Experian’s people first approach is award winning; Great Place To Work in 24 countries, FORTUNE Best Companies to work and Glassdoor Best Places to Work (globally 4.4 Stars) to name a few. Check out Experian Life on social or our Careers Site to understand why.
Experian is proud to be an Equal Opportunity and Affirmative Action employer. Innovation is a critical part of Experian’s DNA and practices, and our diverse workforce drives our success. Everyone can succeed at Experian and bring their whole self to work, irrespective of their gender, ethnicity, religion, colour, sexuality, physical ability or age. If you have a disability or special need that requires accommodation, please let us know at the earliest opportunity.
Internal:Grade: C
LI-DSI #LI-Hybrid
Experian Careers – Creating a better tomorrow together
Global Product Marketing Manager - Identity & Fraud employer: Experian Information Solutions, Inc.
Contact Detail:
Experian Information Solutions, Inc. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Global Product Marketing Manager - Identity & Fraud
✨Tip Number 1
Familiarize yourself with the latest trends in identity and fraud management. Understanding the current landscape will help you speak confidently about market needs and buyer personas during interviews.
✨Tip Number 2
Network with professionals in the FinTech and fraud analytics sectors. Engaging with industry experts can provide valuable insights and potentially lead to referrals that could enhance your application.
✨Tip Number 3
Prepare to discuss specific go-to-market strategies you've developed in the past. Be ready to share examples of how you've successfully positioned products and created messaging that resonates with buyers.
✨Tip Number 4
Research Experian's culture and values, especially their focus on DEI and employee well-being. Being able to articulate how your personal values align with theirs can set you apart as a candidate.
We think you need these skills to ace Global Product Marketing Manager - Identity & Fraud
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and requirements of the Global Product Marketing Manager position. Familiarize yourself with Experian's products, especially in the Identity and Fraud sector.
Tailor Your CV: Customize your CV to highlight relevant experience in product or strategic marketing, particularly in Identity and Fraud, Fraud Analytics, or FinTech. Emphasize your ability to create value propositions and messaging that resonates with buyers.
Craft a Compelling Cover Letter: Write a cover letter that showcases your understanding of the market segments and buyer personas. Discuss how your previous experiences align with the role and how you can contribute to the growth of Experian's TSSI portfolio.
Showcase Collaboration Skills: In your application, provide examples of how you've successfully collaborated with cross-functional teams. Highlight any experience working with finance, product, and strategy teams to develop marketing strategies and content.
How to prepare for a job interview at Experian Information Solutions, Inc.
✨Understand the Market and Buyer Personas
Before your interview, make sure to research the identity and fraud market thoroughly. Understand the key buyer personas and their pain points. This knowledge will help you demonstrate how your experience aligns with the company's needs.
✨Showcase Your Strategic Marketing Experience
Be prepared to discuss your previous experiences in product or strategic marketing, especially in the Identity and Fraud sector. Highlight specific examples where you successfully developed go-to-market strategies or value propositions that resonated with buyers.
✨Collaborate and Communicate Effectively
Since the role involves collaboration with global and regional teams, emphasize your ability to work cross-functionally. Share examples of how you've effectively communicated and collaborated with different teams to achieve marketing goals.
✨Demonstrate Your Analytical Skills
The position requires analyzing market trends and competitive activities. Be ready to discuss how you've used data and insights to inform your marketing strategies in the past. This will show your analytical mindset and ability to drive results.
