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- Tasks: Manage and optimise digital marketing campaigns across various platforms to boost traffic and conversions.
- Company: Join Experian, a global leader in data and technology, transforming industries and empowering individuals.
- Benefits: Enjoy hybrid working, competitive pay, generous leave, and a range of core benefits including healthcare and pension.
- Why this job: Be part of an innovative team that values diversity, work-life balance, and personal development.
- Qualifications: Experience in performance marketing, digital media metrics, and proficiency in tools like Google Ads and Analytics.
- Other info: Experian is an award-winning employer, committed to inclusivity and celebrating individuality.
The predicted salary is between 36000 - 60000 £ per year.
Overview
We\’re looking for a data-driven and strategic Digital Marketing Manager to join our marketing team. You will drive awareness and acquisition through Paid Search, Display, and Meta advertising channels. Your primary focus will be on performance media, ensuring we deliver efficient Return on Ad Spend (ROAS) while exploring new opportunities to scale and innovate.
Responsibilities
- Campaign Management: Plan, execute, and optimise paid media campaigns across Google Search, Display, and Meta platforms to drive traffic and conversions.
- Strategic Planning: Build business cases for increased investment in paid media, including forecasting, scenario planning, and ROI modelling.
- Creative Strategy: Lead the development of an evolving suite of creative assets and messaging that clearly communicates the benefits of using Experian. Manage both in-house creative resources and external agency partners, leveraging the latest AI tools to enhance efficiency and innovation.
- Innovation & Testing: Identify and trial new channels, formats, and targeting strategies to improve campaign performance and reach.
- Collaboration: Work closely with analytics, product, and creative teams to align messaging, targeting, and user experience.
- Reporting: Deliver regular performance reports and insights to stakeholders, highlighting key learnings and opportunities for growth.
- Proven experience managing performance marketing campaigns across Paid Search, Display, and Meta.
- Deep understanding of digital media metrics and attribution.
- Experience managing budgets and optimising for ROAS.
- Ability to build compelling business cases and present to senior stakeholders.
- Familiarity with A/B testing, audience segmentation, and conversion rate optimisation.
- Proficiency in tools such as Google Ads, Meta Ads Manager, Google Analytics.
- Excellent project management skills.
Qualifications
- Proven experience managing performance marketing campaigns across Paid Search, Display, and Meta.
- Deep understanding of digital media metrics and attribution.
- Experience managing budgets and optimising for ROAS.
- Ability to build compelling business cases and present to senior stakeholders.
- Familiarity with A/B testing, audience segmentation, and conversion rate optimisation.
- Proficiency in tools such as Google Ads, Meta Ads Manager, Google Analytics.
- Excellent project management skills.
Company & Benefits
Experian is a global data and technology company, powering opportunities for people and businesses around the world. We help to redefine lending practices, uncover and prevent fraud, simplify healthcare, create marketing solutions, and gain deeper insights into the automotive market, all using our unique combination of data, analytics and software. We also assist millions of people to accomplish their financial goals and help them save time and money.
We operate across a range of markets, from financial services to healthcare, automotive, agribusiness, insurance, and many more industry segments. We invest in people and new advanced technologies to unlock the power of data. As a FTSE 100 Index company listed on the London Stock Exchange (EXPN), we have a team of 22,500 people across 32 countries. Our corporate headquarters are in Dublin, Ireland.
- Hybrid and flexible working
- Great compensation package and discretionary bonus plan
- Core benefits include pension, bupa healthcare, sharesave scheme and more
- 25 days annual leave with 8 bank holidays and 3 volunteering days. You can purchase additional annual leave.
Our uniqueness is that we celebrate yours. Experian\’s culture and people are important differentiators. We take our people agenda very seriously and focus on what matters; DEI, work/life balance, development, authenticity, engagement, collaboration, wellness, reward & recognition, volunteering… the list goes on. Experian\’s people first approach is award-winning; Great Place To Work in 24 countries, FORTUNE Best Companies to work and Glassdoor Best Places to Work (globally 4.4 Stars) to name a few. Check out Experian Life on social or our Careers Site to understand why. Experian is proud to be an Equal Opportunity and Affirmative Action employer. Innovation is an important part of Experian\’s DNA and practices, and our diverse workforce drives our success. Everyone can succeed at Experian and bring their whole self to work, irrespective of their gender, ethnicity, religion, colour, sexuality, physical ability or age. If you have a disability or special need that requires accommodation, please let us know at the earliest opportunity.
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Digital Marketing Manager employer: Experian Information Solutions, Inc.
Contact Detail:
Experian Information Solutions, Inc. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Manager
✨Tip Number 1
Familiarise yourself with the latest trends in digital marketing, especially around Paid Search, Display, and Meta advertising. This will not only help you understand the landscape but also allow you to speak confidently about innovative strategies during interviews.
✨Tip Number 2
Network with professionals in the digital marketing field, particularly those who have experience with performance media. Engaging in conversations can provide insights into the role and may even lead to referrals or recommendations.
✨Tip Number 3
Showcase your analytical skills by preparing case studies or examples of past campaigns you've managed. Be ready to discuss how you optimised for ROAS and the impact of your strategies on overall performance.
✨Tip Number 4
Stay updated on the tools mentioned in the job description, like Google Ads and Meta Ads Manager. Consider taking online courses or certifications to demonstrate your proficiency and commitment to continuous learning.
We think you need these skills to ace Digital Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital marketing, particularly with performance marketing campaigns across Paid Search, Display, and Meta. Use specific metrics to demonstrate your success in optimising Return on Ad Spend (ROAS).
Craft a Compelling Cover Letter: In your cover letter, express your passion for data-driven marketing and your strategic approach to campaign management. Mention your familiarity with tools like Google Ads and Meta Ads Manager, and how you’ve used them to drive traffic and conversions.
Showcase Your Analytical Skills: Highlight your ability to analyse digital media metrics and attribution in your application. Provide examples of how you've used data to inform your marketing strategies and improve campaign performance.
Demonstrate Collaboration Experience: Discuss your experience working with cross-functional teams, such as analytics, product, and creative teams. Emphasise your project management skills and how you’ve successfully aligned messaging and targeting to enhance user experience.
How to prepare for a job interview at Experian Information Solutions, Inc.
✨Showcase Your Data-Driven Mindset
As a Digital Marketing Manager, it's crucial to demonstrate your ability to analyse data and make informed decisions. Be prepared to discuss specific campaigns you've managed, the metrics you tracked, and how you optimised for ROAS.
✨Prepare for Strategic Discussions
Expect to engage in conversations about strategic planning and budget management. Bring examples of business cases you've built in the past, including forecasting and ROI modelling, to showcase your strategic thinking.
✨Highlight Your Creative Strategy Experience
Discuss your experience in leading creative strategies and managing both in-house and external resources. Share examples of how you've used innovative tools, like AI, to enhance campaign performance and creativity.
✨Demonstrate Collaboration Skills
Collaboration is key in this role. Be ready to talk about how you've worked with analytics, product, and creative teams in the past. Highlight any successful projects that resulted from effective teamwork and communication.
