At a Glance
- Tasks: Shape product narratives and support go-to-market strategies in a dynamic team.
- Company: Join Experian Consumer Services, a leader in innovative marketing solutions.
- Benefits: Enjoy hybrid working, competitive pay, and generous leave policies.
- Other info: Great opportunities for growth in a supportive and inclusive environment.
- Why this job: Kickstart your career in product marketing with hands-on experience and AI tools.
- Qualifications: Experience in product marketing and a passion for storytelling and AI.
The predicted salary is between 30000 - 40000 £ per year.
We're looking for a Product Marketing Executive to sit at the heart of our product and marketing teams in Experian Consumer Services. This is not a traditional downstream role – you'll be embedded in the product development process from day one, helping shape what we build, how we position it, and how we bring it to life for customers. You’ll play a key role in turning product features into compelling customer narratives, using insight, storytelling, and AI‑driven tools to scale impact. This is a great opportunity for someone early in their career who wants to develop into a strategic product marketer.
Responsibilities
- Proposition & positioning development
- Support the development of target customer segment and value propositions
- Help translate product features into clear, benefit‑led messaging guides
- Assist in refining how new products fit within the wider product and brand ecosystem
- Own the claims building and testing process end‑to‑end
- Customer insight & understanding
- Build a strong understanding of customer needs, behaviours, and motivations
- Help synthesize insights into clear, actionable outputs for product and marketing teams
- Share customer insight and competitive intelligence across the organisation to improve decision‑making
- Go‑to‑market execution
- Support the delivery of go‑to‑market plans for new features, products, and updates
- Help ensure messaging is clear and consistent across the customer journey
- Contribute to launch activities, campaign briefs, and internal alignment
- Track performance and support optimisation based on data and feedback
- Storytelling & narrative
- Develop clear, engaging narratives that bring product value to life for customers
- Write and refine messaging for different audiences and channels
- Help simplify complex ideas into accessible, compelling communication
- AI & ways of working
- Use AI tools to support research and go‑to‑market efficiency
- Experiment with new tools and approaches to improve speed and quality of output
- Contribute to evolving how product marketing uses AI across the team
Qualifications
- Product marketing experience in a consumer‑led organisation
- Experience creating clear and compelling messaging on products and features
- Sense of curiosity and interest in learning new skills
- Interest in experimenting with AI tools
- Any fintech experience is desirable
Benefits
- Hybrid working – 40% office based
- Great compensation package and discretionary bonus
- Core benefits include pension, Bupa healthcare, Sharesave Scheme, and more
- 25 days annual leave with 8 bank holidays and 3 volunteering days (additional leave can be purchased)
Experian is proud to be an Equal Opportunity and Affirmative Action employer. We provide reasonable accommodation for applicants with disabilities. If you have a disability or special need that requires accommodation, please let us know at the earliest opportunity.
Product Marketing Executive - Consumer in City of Westminster employer: Experian Information Solutions, Inc.
Experian Consumer Services is an exceptional employer that fosters a dynamic and inclusive work culture, where innovation and collaboration thrive. With a strong focus on employee growth, you will have the opportunity to develop your skills in product marketing while working alongside talented professionals in a hybrid environment. Enjoy a competitive compensation package, generous leave policies, and the chance to make a meaningful impact through storytelling and AI-driven tools in a leading fintech organisation.
Contact Details:
Experian Information Solutions, Inc. Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Product Marketing Executive - Consumer in City of Westminster
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can help you land that dream job.
✨Tip Number 2
Prepare for interviews by researching the company and its products. We want you to be able to speak confidently about how your skills align with their needs. Show them you’re not just another candidate – you’re the one they’ve been looking for!
✨Tip Number 3
Practice your storytelling skills! You’ll need to convey your experiences and how they relate to the role. We suggest using the STAR method (Situation, Task, Action, Result) to structure your answers and keep them engaging.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive and take the initiative to connect directly with us.
We think you need these skills to ace Product Marketing Executive - Consumer in City of Westminster
Some tips for your application 🫡
Show Your Passion for Product Marketing:When writing your application, let your enthusiasm for product marketing shine through! We want to see how excited you are about shaping customer narratives and using insights to drive impact. Share any relevant experiences that highlight your passion.
Tailor Your Messaging:Just like we do with our products, make sure your application speaks directly to us! Use the job description as a guide and align your skills and experiences with what we're looking for. This shows you understand the role and can communicate effectively.
Be Clear and Concise:We appreciate clarity in communication, so keep your application straightforward. Avoid jargon and focus on delivering your key points in a way that's easy to digest. Remember, storytelling is key, so weave in your narrative without overcomplicating things!
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss out on any important updates. Plus, it’s super easy – just follow the prompts and let us know why you’d be a great fit!
How to prepare for a job interview at Experian Information Solutions, Inc.
✨Know Your Product Inside Out
Before the interview, dive deep into the products and services offered by the company. Understand their features, benefits, and how they fit into the market. This will help you articulate how you can contribute to shaping product narratives and positioning.
✨Showcase Your Storytelling Skills
Prepare examples of how you've turned complex ideas into engaging stories in your previous roles or projects. Be ready to discuss how you would approach creating compelling messaging for different audiences, as this is key for the role.
✨Demonstrate Your Curiosity
Express your eagerness to learn and experiment with new tools, especially AI-driven ones. Share any experiences where you've used technology to enhance marketing efforts or customer insights, as this aligns with the company's focus on innovation.
✨Understand Customer Needs
Be prepared to discuss how you gather and synthesise customer insights. Think of examples where you've identified customer behaviours or motivations and how that influenced your marketing strategies. This will show your ability to connect with target segments effectively.
