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For Companies At a Glance
- Tasks: Lead creative brand strategies and campaigns that engage and grow our audience.
- Company: Join Experian, a global leader in data and technology with a focus on innovation.
- Benefits: Enjoy hybrid working, competitive pay, generous leave, and a supportive culture.
- Why this job: Make a real impact by driving brand awareness across multiple channels.
- Qualifications: Experience in brand management and strong media strategy skills required.
- Other info: Be part of a diverse team with excellent career growth opportunities.
The predicted salary is between 36000 - 60000 £ per year.
Overview
We\’re looking for a Brand and Campaigns Marketing Manager who will lead the development and execution of brand and campaign strategies that drive awareness, engagement, and growth. Reporting into the Head of Brand and Campaigns, you will be at the intersection of creativity and performance, work with agencies, media partners and in-house teams and make big ideas work across multiple channels.
Responsibilities
- Creative Development
You will develop new and compelling ways to sell the Experian brand to consumers. Utilise a mix of agency and in-house resource and manage relationships to produce effective messaging that could be used across all and any channel where our target audience might be. Drive innovation in creative and media approaches to keep Experian ahead of the curve. - Media Strategy and Planning
You will use a mix of traditional and innovative routes to get the Experian message in front of the consumer wherever it will be most effective. Develop the media plan with our media agency, the media owner, or even a content creator. - Performance & Measurement
Define KPIs and measurement frameworks for all brand and campaign activity. Monitor performance, improve in-flight campaigns, and deliver actionable insights to stakeholders. - Cross-Functional Collaboration
Partner with Product Marketing to develop go-to-market (GTM) plans for new product launches. Work with the Insight and product teams to understand what makes our target audience tick and uncover compelling proof points to inform creative and messaging. Ensure all brand and campaign activity is integrated across touchpoints including digital, CRM, social, and offline channels. - Proven track record in brand and campaign management within consumer-facing businesses.
- Hands-on experience managing creative and media agencies.
- Strong knowledge of video channels (TV, YouTube, BVOD, social), audio (radio, podcasts), outdoor, and media partnerships.
- Strategic outlook with the ability to translate insights into impacting campaigns.
- Strong understanding of media planning principles and performance optimization.
- Data-driven with experience in campaign measurement and reporting, and knowledge of brand tracking, econometrics, or marketing effectiveness frameworks.
- Familiarity with digital marketing tools, analytics platforms, and new media trends.
- Experience in financial services or a regulated industry.
About Experian
Experian is a global data and technology company, powering opportunities for people and businesses around the world. We help to redefine lending practices, uncover and prevent fraud, simplify healthcare, create marketing solutions, and gain deeper insights into the automotive market, all using our unique combination of data, analytics and software. We also assist millions of people to accomplish their financial goals and help them save time and money. We operate across markets including financial services, healthcare, automotive, agribusiness, insurance, and other industry segments. We invest in people and new advanced technologies to unlock the power of data. As a FTSE 100 Index company listed on the London Stock Exchange (EXPN), we have a team of 22,500 people across 32 countries. Our corporate headquarters are in Dublin, Ireland. Learn more at experianplc.com.
Benefits
- Hybrid working – 2 days in the office
- Great compensation package and discretionary bonus plan
- Core benefits include pension, bupa healthcare, sharesave scheme and more!
- 25 days annual leave with 8 bank holidays and 3 volunteering days. You can also purchase additional annual leave.
Experian\’s culture and people are important differentiators. We are an Equal Opportunity and Affirmative Action employer. Innovation is part of our DNA and our diverse workforce drives our success. If you require accommodation due to a disability or special need, please let us know at the earliest opportunity.
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Brand and Campaign Manager employer: Experian Information Solutions, Inc.
Contact Detail:
Experian Information Solutions, Inc. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand and Campaign Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your creativity! When you get the chance to interview, bring examples of your past campaigns or projects. This is your time to shine and demonstrate how you can drive brand awareness and engagement.
✨Tip Number 3
Be data-driven! Familiarise yourself with key performance indicators (KPIs) and be ready to discuss how you've used data to optimise campaigns in the past. This will show that you understand the importance of measurement in marketing.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you're genuinely interested in joining our team at Experian.
We think you need these skills to ace Brand and Campaign Manager
Some tips for your application 🫡
Show Your Creative Side: As a Brand and Campaign Manager, creativity is key! Make sure your application reflects your innovative thinking. Share examples of past campaigns you've worked on that showcase your ability to think outside the box.
Be Data-Driven: We love numbers! Highlight your experience with campaign measurement and performance optimisation. Include specific KPIs you've defined or improved in previous roles to show how you can drive results.
Tailor Your Application: Don’t just send a generic CV! Tailor your application to match the job description. Use keywords from the posting to demonstrate that you understand what we’re looking for and how you fit into our vision.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets seen by the right people. Plus, it shows us you’re serious about joining our team!
How to prepare for a job interview at Experian Information Solutions, Inc.
✨Know Your Brand Inside Out
Before the interview, dive deep into Experian's brand values, recent campaigns, and overall market positioning. This will not only help you answer questions confidently but also allow you to suggest innovative ideas that align with their vision.
✨Showcase Your Creative Process
Be prepared to discuss your creative development process in detail. Share specific examples of past campaigns you've led, focusing on how you collaborated with agencies and in-house teams to bring big ideas to life across various channels.
✨Understand Media Strategy
Brush up on media planning principles and be ready to discuss how you would approach developing a media strategy for Experian. Highlight your experience with different media channels and how you measure campaign performance to drive results.
✨Prepare for Cross-Functional Collaboration
Think about how you’ve worked with different teams in the past, especially product marketing and insights. Be ready to share examples of how you’ve integrated feedback from various stakeholders to create cohesive campaigns that resonate with target audiences.
