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- Tasks: Lead product marketing and create compelling propositions for Experian Marketing Services.
- Company: Join a global data and tech leader, shaping the future of marketing.
- Benefits: Competitive salary, bonus plan, healthcare, generous leave, and volunteering days.
- Other info: Hybrid role with opportunities for personal and professional growth.
- Why this job: Make an impact in a dynamic environment with innovative marketing solutions.
- Qualifications: Experience in B2B marketing, storytelling, and cross-functional collaboration.
The predicted salary is between 55000 - 65000 £ per year.
Experian is a global data and technology company, powering opportunities for people and businesses around the world. We help to redefine lending practices, uncover and prevent fraud, simplify healthcare, create marketing solutions, and gain deeper insights into the automotive market, all using our unique combination of data, analytics and software. We also assist millions of people to realize their financial goals and help them save time and money. We invest in people and new advanced technologies to unlock the power of data.
As Product & Proposition Marketing Manager, you'll play a pivotal role in shaping how EMS products and capabilities are positioned in the market. You'll develop differentiated propositions, clear messaging, and compelling product marketing assets that drive customer engagement and commercial growth—ensuring EMS stands out in a competitive landscape. This is a Hybrid, London or Nottingham-based role (40% in the office) reporting to the Director of Customer Engagement for Marketing Services.
Responsibilities- Lead the development and execution of product marketing and propositions across the Experian Marketing Services portfolio.
- Develop an understanding of EMS markets, buyers, sectors and use cases to inform clear positioning and messaging.
- Monitor market trends, competitive activity and customer feedback to continuously refine positioning and propositions.
- Define and maintain value propositions, positioning and narrative that differentiate EMS products and capabilities in market.
- Partner with Product Management to translate product capabilities, roadmaps and strategic plans into market‑ready propositions.
- Create high‑quality product marketing assets that articulate EMS value, including messaging frameworks, decks, use cases and supporting content.
- Support go‑to‑market planning and product launches, ensuring Marketing Services products are clearly positioned and well understood.
- Collaborate with Customer Engagement, Go‑To‑Market and Marketing teams to improve market awareness and engagement while ensuring all product and proposition messaging is accurate, compliant and fit for purpose.
- Product marketing experience within B2B Marketing Services, AdTech, or Media and Technology Services.
- Experience creating and owning value propositions and value‑led narratives.
- Experience creating engaging content and marketing materials delivered across campaigns, events, PR.
- Excellent storytelling skills to bring the value we deliver to clients to life.
- Excellent cross‑functional collaboration and stakeholder management.
- Ability to work laterally across multiple products, propositions and industries.
- Great compensation package and discretionary bonus plan.
- Core benefits include pension, Bupa healthcare, Sharesave scheme and more.
- 25 days annual leave with 8 bank holidays and 3 volunteering days. You can purchase additional annual leave.
Experian is proud to be an Equal Opportunity and affirmative action employer. Innovation is an important part of Experian's DNA and practices, and our diverse workforce drives our success. Everyone can succeed at Experian and bring their whole self to work, irrespective of their gender, ethnicity, religion, colour, sexuality, physical ability or age. If you have a disability or special need that requires accommodation, please let us know at the earliest opportunity.
Product and Proposition Marketing Manager employer: Experian Health
Contact Detail:
Experian Health Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product and Proposition Marketing Manager
✨Tip Number 1
Get to know the company inside out! Research Experian's products, values, and recent news. This will help you tailor your conversations and show that you're genuinely interested in what they do.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might even lead to a referral—always a bonus!
✨Tip Number 3
Prepare for interviews by practising common questions and crafting your own stories that highlight your skills. Use the STAR method (Situation, Task, Action, Result) to structure your answers and make them memorable.
✨Tip Number 4
Don’t forget to follow up after your interview! A quick thank-you email can leave a lasting impression and shows your enthusiasm for the role. Plus, it keeps you on their radar as they make their decision.
We think you need these skills to ace Product and Proposition Marketing Manager
Some tips for your application 🫡
Know Your Stuff: Before you start writing, make sure you understand the role and the company. Dive into Experian's mission and values, and think about how your experience aligns with what they're looking for in a Product and Proposition Marketing Manager.
Tailor Your Application: Don’t just send a generic CV and cover letter. We want to see how your skills and experiences specifically relate to the job description. Highlight your product marketing experience and any relevant B2B successes to really stand out.
Showcase Your Storytelling Skills: Since storytelling is key in this role, use your application to demonstrate your ability to craft compelling narratives. Share examples of how you've successfully communicated value propositions in the past.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets seen by the right people. Plus, it shows us you're genuinely interested in joining the Experian team!
How to prepare for a job interview at Experian Health
✨Know Your Product Inside Out
Before the interview, dive deep into Experian's Marketing Services portfolio. Understand their products, capabilities, and how they stand out in the market. This knowledge will help you articulate your ideas on positioning and messaging during the interview.
✨Showcase Your Storytelling Skills
As a Product and Proposition Marketing Manager, storytelling is key. Prepare examples of how you've successfully communicated value propositions in the past. Use specific metrics or outcomes to demonstrate your impact and make your stories memorable.
✨Stay Updated on Market Trends
Familiarise yourself with current trends in B2B marketing, AdTech, and Media Services. Be ready to discuss how these trends could influence Experian's strategies. This shows that you're proactive and can think critically about the competitive landscape.
✨Prepare for Cross-Functional Collaboration
Think about your experiences working with different teams. Be prepared to discuss how you've collaborated with product management, customer engagement, and marketing teams in the past. Highlight your ability to manage stakeholders and drive projects forward.