At a Glance
- Tasks: Lead and optimise Paid Search and App campaigns to drive growth.
- Company: Join Experian, a global leader in data and technology.
- Benefits: Enjoy hybrid working, competitive pay, and generous leave policies.
- Other info: Be part of an award-winning workplace that values diversity and innovation.
- Why this job: Make a real impact by shaping innovative marketing strategies.
- Qualifications: Experience in Paid Search and App marketing is essential.
The predicted salary is between 50000 - 60000 £ per year.
Experian is a global data and technology company, powering opportunities for people and businesses around the world. We help to redefine lending practices, uncover and prevent fraud, simplify healthcare, create marketing solutions, and gain deeper insights into the automotive market, all using our unique combination of data, analytics and software. We also assist millions of people to realize their financial goals and help them save time and money.
We operate across a range of markets, from financial services to healthcare, automotive, agribusiness, insurance, and many more industry segments. We invest in people and new advanced technologies to unlock the power of data. As a FTSE 100 Index company listed on the London Stock Exchange (EXPN), we have a team of 22,500 people across 32 countries. Our corporate headquarters are in Dublin, Ireland.
We're bringing our paid media in-house — marking a major step-change in how we improve growth — and we're looking for a Paid Performance Marketing Manager to help lead that transformation. This is a hands-on role where you'll take ownership of our Paid Search and App acquisition strategy, shaping how you build, improve, and scale campaigns from the ground up. Reporting into the Marketing Manager, it's an opportunity for someone with a Paid Search foundation to step into true ownership — driving performance, unlocking new opportunities, and directly influencing Experian's growth.
You'll help scale the acquisition across Paid Search and App, improving efficiency, and defining best practice within a newly formed in-house function.
- Campaign Management: Manage and improve Paid Search and App campaigns across Google, Microsoft and Apple platforms. Oversee campaign setup, QA, keyword research, targeting, ad copy, budgets and pacing to meet changing demand.
- Performance Optimisation: Monitor performance daily against KPIs (CPA, ROAS), identify trends, run tests and implement optimisations while maintaining budget control in line with monthly and quarterly plans.
- Creative & Testing: Deliver a structured testing roadmap, partnering with creative, acquisition and brand teams to improve asset performance and ensure compliance.
- Reporting & Data: Produce weekly and monthly performance reports, contribute to quarterly reviews and strategic insights, and ensure tracking and tagging accuracy in collaboration with Ad Ops.
- Learning & Innovation: Test new campaign types, bid strategies and features, while staying up to date with platform updates and industry trends.
Experience required:
- Building, optimising and scaling performance campaigns
- Proven experience in Paid Search (Google Ads, SA360, Microsoft Ads)
- Experience managing App marketing channels (GAC / ASA)
- Experience running structured testing programmes
- Understanding of performance metrics and how to improve them
- Experience in Web and App attribution platforms with some knowledge of CM360 and MMPs (such as Appsflyer)
- Understanding of attribution models and App measurement challenges
- Commercial and performance optimisation mindset (CPA, ROAS)
Benefits package includes:
- Hybrid working - 40% office based
- Great compensation package and uncapped commission
- Core benefits include pension, bupa healthcare, sharesave scheme and more!
- 25 days annual leave with 8 bank holidays and 3 volunteering days. You can also purchase additional annual leave.
Our uniqueness is that we celebrate yours. Experian's culture and people are important differentiators. We take our people agenda very seriously and focus on what matters; DEI, work/life balance, development, authenticity, collaboration, wellness, reward & recognition, volunteering... the list goes on. Experian's people first approach is award-winning; World's Best Workplaces™ 2024 (Fortune Top 25), Great Place To Work™ in 24 countries, and Glassdoor Best Places to Work 2024 to name a few.
Experian is proud to be an Equal Opportunity and Affirmative Action employer. Innovation is an important part of Experian's DNA and practices, and our diverse workforce drives our success. Everyone can succeed at Experian and bring their whole self to work, irrespective of their gender, ethnicity, religion, colour, sexuality, physical ability or age. If you have a disability or special need that requires accommodation, please let us know at the earliest opportunity.
Performance Media Manager (Paid Search and App) employer: Experian Health
Experian is an exceptional employer that prioritises employee growth and well-being, offering a hybrid working model and a comprehensive benefits package including generous annual leave, healthcare, and a sharesave scheme. With a strong focus on diversity, equity, and inclusion, Experian fosters a collaborative and innovative work culture, recognised as one of the World's Best Workplaces™. This role as a Performance Media Manager provides a unique opportunity to shape and scale impactful campaigns while being part of a forward-thinking team in a dynamic global company.
StudySmarter Expert Advice🤫
We think this is how you could land Performance Media Manager (Paid Search and App)
✨Tip Number 1
Get to know the company inside out! Research Experian's values, recent projects, and their approach to performance media. This will help you tailor your conversations and show that you're genuinely interested in being part of their team.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might even lead to a referral, which is always a bonus!
✨Tip Number 3
Prepare for interviews by practising common questions related to paid search and app marketing. Think about your past experiences and how they align with the role. We want to hear your success stories and how you can drive performance at Experian!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the Experian family!
We think you need these skills to ace Performance Media Manager (Paid Search and App)
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Performance Media Manager role. Highlight your experience with Paid Search and App marketing, and don’t forget to showcase any relevant achievements that align with our goals at Experian.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you’re passionate about performance marketing and how your skills can help us drive growth. Be sure to mention specific examples of your past successes in similar roles.
Showcase Your Analytical Skills:Since this role involves a lot of data analysis, make sure to highlight your experience with performance metrics like CPA and ROAS. We want to see how you’ve used data to optimise campaigns and drive results in your previous positions.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Experian Health
✨Know Your Metrics
Make sure you brush up on key performance metrics like CPA and ROAS. Be ready to discuss how you've used these metrics in past campaigns to drive performance and optimise results. Showing a solid understanding of these figures will demonstrate your analytical skills and commercial mindset.
✨Showcase Your Campaign Management Skills
Prepare examples of successful Paid Search and App campaigns you've managed. Highlight your experience with platforms like Google Ads and Microsoft Ads, and be specific about the strategies you employed to improve campaign performance. This will help the interviewers see your hands-on experience and ability to take ownership.
✨Emphasise Creativity and Testing
Discuss your approach to creative testing and how you've collaborated with teams to enhance asset performance. Bring examples of structured testing programmes you've run, and be ready to share insights on what worked and what didn’t. This shows you're not just about numbers but also about innovative thinking.
✨Stay Updated on Industry Trends
Familiarise yourself with the latest trends in paid media and app marketing. Be prepared to discuss any recent changes in platforms or new features that could impact campaign performance. This will show your passion for the industry and your commitment to continuous learning, which is crucial for a role focused on innovation.
