At a Glance
- Tasks: Drive optimisation and experimentation to enhance customer experience and boost commercial growth.
- Company: Join Experian, a global leader in data and technology with a vibrant team.
- Benefits: Enjoy hybrid working, competitive pay, healthcare, and generous leave options.
- Other info: Collaborative environment with opportunities for personal and professional growth.
- Why this job: Make a real impact by improving digital journeys and protecting identities.
- Qualifications: Experience in CRO, A/B testing, and data-driven decision making required.
The predicted salary is between 40000 - 50000 £ per year.
Department: Marketing and Communications
Schedule: Full Time
Company Description
Experian is a global data and technology company, powering opportunities for people and businesses around the world. We operate across a range of markets, from financial services to healthcare, automotive, agribusiness, insurance, and many more. Experian invests in people and new advanced technologies to unlock the power of data. We have an amazing team of 25,200 people in 32 countries.
Job Description
Why this role is important to us
At Experian Consumer Services, Identity Plus is central to helping customers protect their identity while unlocking financial opportunities. This role is important in driving continuous improvement across our digital journeys - using data, experimentation and personalisation to enhance customer experience and deliver measurable commercial growth. This is a hybrid role based in our London office.
Work that matters - What you'll do
- Deliver the optimisation and experimentation roadmap for Identity Plus, driving improvements in conversion, engagement and retention
- Design, implement and analyse A/B tests end-to-end, turning insights into relevant outcomes
- Identify and deliver opportunities for upsell, cross-sell and churn reduction
- Manage and prioritise the eCommerce testing backlog following organisational goals
- Collaborate with Product, Analytics, UX and Engineering to deliver impactful experiments
Qualifications
What you'll need to bring to the role & Experian
- Experience in CRO, optimisation or eCommerce roles
- Experience running A/B testing and experimentation programmes
- Experience using tools such as GA, Adobe or Mixpanel
- Experience working in agile environments and managing backlogs or delivery cycles
- Can translate data into clear, commercially focused insights and recommendations
More about you
- A passion for continuous optimisation motivated by data decision making
- Commercially focused, with an understanding of performance metrics
- Organised and able to manage concurrent projects with pace across teams
Additional Information
Benefits package includes:
- Hybrid working - 40% office based
- Great compensation package and discretionary bonus plan
- Core benefits include pension, bupa healthcare, sharesave scheme and more
- 25 days annual leave with 8 bank holidays and 3 volunteering days. You can purchase additional annual leave.
Internal Grade EB9/E
Experian is also proud to be an Equal Opportunity and affirmative Action employer. If you have a disability or special need that requires accommodation, please let us know at the earliest opportunity.
Optimisation Executive employer: Experian Health
Experian is an exceptional employer that champions innovation and employee growth within a dynamic work culture. With a strong focus on hybrid working, competitive compensation, and a comprehensive benefits package, including generous annual leave and opportunities for professional development, employees are empowered to thrive in their roles. Located in London, the Optimisation Executive position offers a unique chance to contribute to meaningful projects that enhance customer experiences while collaborating with a talented team across various disciplines.
StudySmarter Expert Advice🤫
We think this is how you could land Optimisation Executive
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Experian Health and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Experian Health are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Experian Health on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Experian Health. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Optimisation Executive
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Experian Health. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Experian Health:Show us that you’ve done your homework! In your application, briefly mention what you admire about Experian Health’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Experian Health
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Experian Health will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Experian Health, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
