At a Glance
- Tasks: Manage and optimise web content to enhance user experience and drive engagement.
- Company: Join Experian, a leader in innovation and diversity.
- Benefits: Enjoy hybrid working, competitive pay, and generous leave options.
- Other info: Be part of a dynamic team with opportunities for growth.
- Why this job: Make a real impact on customer journeys and digital strategies.
- Qualifications: Experience in eCommerce, data analysis, and A/B testing required.
The predicted salary is between 35000 - 45000 € per year.
We are looking for a Web Content & CRO Specialist to join our team on a 12-month fixed-term basis. You will manage and implement both executional and strategic initiatives on our public-facing consumer website, experian.co.uk. You will play an important part in optimising the user experience, promoting engagement, and supporting business growth through digital strategies.
Responsibilities
- You will help manage important customer journeys across experian.co.uk, handling daily requests for new content production, updating live content, and delivering optimisation tests to improve page performance.
- Provide regular updates and analysis on the performance of webpages and end-to-end journeys; report important conversion and engagement KPIs, heatmapping insights, and session replay findings.
- Optimisation Testing: Lead the delivery of the A/B testing roadmap across core paid media journeys. Attend Agile ceremonies (block planning, stand-ups), define test briefs, manage development tickets, and conclude tests with analysis reports.
- Work with Acquisition, CRM, and Product teams to ensure the entire customer journey (from initial touchpoint to conversion) is seamless, relevant, and optimised. This includes aligning on campaign goals, messaging, and landing page experiences, and sharing insights to improve engagement, education, and conversion across channels.
- Content Delivery: Partner with Content and SEO teams to plan and implement their content roadmap for experian.co.uk.
- Project Management: Partner with the Product team on long-term enhancements to ensure new features are effectively represented on experian.co.uk.
Qualifications
- Experience in an eCommerce or website management role.
- Experience collating and analysing data and producing insights.
- Experience with customer journey optimisation and conversion rate improvement.
- Proficiency with analytics tools (e.g., GA4) and heatmapping/session replay tools.
- Knowledge of A/B testing methodologies and experience managing test roadmaps.
- Good understanding of different marketing channels (e.g., SEO, Paid Media, CRM) and how they impact website performance.
- Experience using Jira or similar ticket management software.
- Basic HTML/CSS knowledge and familiarity with SEO principles and best practices.
- Exposure to tools such as Optimizely, Hotjar, or similar.
Benefits
- Hybrid working - 40% office based.
- Great compensation package including discretionary bonus.
- Core benefits include pension, Bupa healthcare, Sharesave scheme and more.
- 25 days annual leave with 8 bank holidays and 3 volunteering days. You can purchase additional annual leave.
Experian is proud to be an Equal Opportunity and Affirmative Action employer. Innovation is a critical part of Experian's DNA and practices, and our diverse workforce drives our success. Everyone can succeed at Experian and bring their whole self to work, irrespective of their gender, ethnicity, religion, colour, sexuality, physical ability or age. If you have a disability or special need that requires accommodation, please let us know at the earliest opportunity.
Web Content & CRO Specialist - 12 month FTC in London employer: Experian Health
Experian is an exceptional employer that fosters a dynamic and inclusive work culture, offering a hybrid working model that promotes work-life balance. With a strong focus on employee growth, you will have access to a comprehensive benefits package, including a discretionary bonus, healthcare, and generous annual leave, all while contributing to innovative digital strategies that drive business success. Join us in a role where your expertise in web content and conversion rate optimisation will be valued and where you can make a meaningful impact on customer experiences.
StudySmarter Expert Advice🤫
We think this is how you could land Web Content & CRO Specialist - 12 month FTC in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your best work. This is especially important for roles like Web Content & CRO Specialist where your ability to optimise user experience is key.
✨Tip Number 3
Prepare for interviews by practising common questions and scenarios related to web content management and optimisation. Be ready to discuss your experience with A/B testing and analytics tools like GA4.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team at Experian.
We think you need these skills to ace Web Content & CRO Specialist - 12 month FTC in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Web Content & CRO Specialist role. Highlight your experience in eCommerce, website management, and any relevant analytics tools you've used. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're passionate about optimising user experiences and how you can contribute to our digital strategies. Keep it engaging and relevant to the role.
Showcase Your Data Skills:Since this role involves analysing data and producing insights, be sure to mention any experience you have with analytics tools like GA4 or heatmapping tools. We love seeing how you’ve used data to drive decisions in past roles!
Apply Through Our Website:We encourage you to apply through our website for the best chance of getting noticed. It’s the easiest way for us to keep track of your application and ensure it reaches the right people. Good luck!
How to prepare for a job interview at Experian Health
✨Know Your Stuff
Make sure you’re familiar with the key responsibilities of the Web Content & CRO Specialist role. Brush up on your knowledge of A/B testing methodologies, customer journey optimisation, and analytics tools like GA4. Being able to discuss these topics confidently will show that you’re serious about the position.
✨Showcase Your Experience
Prepare specific examples from your past roles that demonstrate your experience in eCommerce or website management. Talk about how you’ve successfully managed content production, analysed performance data, or improved conversion rates. Real-life examples will make your application stand out.
✨Understand the Company
Do a bit of homework on Experian and their digital strategies. Familiarise yourself with their public-facing website and think about how you could contribute to optimising user experience. Showing that you understand their goals and challenges will impress the interviewers.
✨Ask Smart Questions
Prepare thoughtful questions to ask during the interview. Inquire about the team dynamics, the tools they use for optimisation testing, or how they measure success in their campaigns. This not only shows your interest but also helps you gauge if the company is the right fit for you.
