At a Glance
- Tasks: Lead and optimise Paid Search and App campaigns to drive growth.
- Company: Join Experian, a global leader in data and technology.
- Benefits: Enjoy hybrid working, competitive pay, and generous leave policies.
- Other info: Be part of an award-winning workplace that values diversity and innovation.
- Why this job: Make a real impact by shaping innovative marketing strategies.
- Qualifications: Experience in Paid Search and App marketing is essential.
The predicted salary is between 50000 - 70000 £ per year.
Experian is a global data and technology company, powering opportunities for people and businesses around the world. We help to redefine lending practices, uncover and prevent fraud, simplify healthcare, create marketing solutions, and gain deeper insights into the automotive market, all using our unique combination of data, analytics and software. We also assist millions of people to realize their financial goals and help them save time and money. We operate across a range of markets, from financial services to healthcare, automotive, agribusiness, insurance, and many more industry segments. We invest in people and new advanced technologies to unlock the power of data.
We're bringing our paid media in-house — marking a major step-change in how we improve growth — and we're looking for a Paid Performance Marketing Manager to help lead that transformation. This is a hands-on role where you'll take ownership of our Paid Search and App acquisition strategy, shaping how you build, improve, and scale campaigns from the ground up. Reporting into the Marketing Manager, it's an opportunity for someone with a Paid Search foundation to step into true ownership — driving performance, unlocking new opportunities, and directly influencing Experian's growth.
You'll help scale the acquisition across Paid Search and App, improving efficiency, and defining best practice within a newly formed in-house function. With visibility across the business, you'll have the chance to make your mark, challenge the status quo, and help build something from the ground up.
Campaign Management- Manage and improve Paid Search and App campaigns across Google, Microsoft and Apple platforms.
- Oversee campaign setup, QA, keyword research, targeting, ad copy, budgets and pacing to meet changing demand.
- Monitor performance daily against KPIs (CPA, ROAS), identify trends, run tests and implement optimisations while maintaining budget control in line with monthly and quarterly plans.
- Deliver a structured testing roadmap, partnering with creative, acquisition and brand teams to improve asset performance and ensure compliance.
- Produce weekly and monthly performance reports, contribute to quarterly reviews and strategic insights, and ensure tracking and tagging accuracy in collaboration with Ad Ops.
- Test new campaign types, bid strategies and features, while staying up to date with platform updates and industry trends.
- Building, optimising and scaling performance campaigns.
- Proven experience in Paid Search (Google Ads, SA360, Microsoft Ads).
- Experience managing App marketing channels (GAC / ASA).
- Experience running structured testing programmes.
- Understanding of performance metrics and how to improve them.
- Experience in Web and App attribution platforms with some knowledge of CM360 and MMPs (such as Appsflyer).
- Understanding of attribution models and App measurement challenges.
- Commercial and performance optimisation mindset (CPA, ROAS).
- Hybrid working - 40% office based.
- Great compensation package and uncapped commission.
- Core benefits include pension, bupa healthcare, sharesave scheme and more!
- 25 days annual leave with 8 bank holidays and 3 volunteering days. You can also purchase additional annual leave.
Our uniqueness is that we celebrate yours. Experian's culture and people are important differentiators. We take our people agenda very seriously and focus on what matters; DEI, work/life balance, development, authenticity, collaboration, wellness, reward & recognition, volunteering... the list goes on. Experian's people first approach is award-winning; World's Best Workplaces™ 2024 (Fortune Top 25), Great Place To Work™ in 24 countries, and Glassdoor Best Places to Work 2024 to name a few.
Experian is proud to be an Equal Opportunity and Affirmative Action employer. Innovation is an important part of Experian's DNA and practices, and our diverse workforce drives our success. Everyone can succeed at Experian and bring their whole self to work, irrespective of their gender, ethnicity, religion, colour, sexuality, physical ability or age. If you have a disability or special need that requires accommodation, please let us know at the earliest opportunity.
Performance Media Manager (Paid Search and App) in London employer: Experian Health
Experian is an exceptional employer that prioritises employee growth and well-being, offering a hybrid working model and a comprehensive benefits package that includes generous annual leave, healthcare, and a sharesave scheme. With a strong focus on diversity, equity, and inclusion, Experian fosters a collaborative and innovative work culture where employees are encouraged to bring their authentic selves to work, making it a truly rewarding place to build a career in performance media management.
StudySmarter Expert Advice🤫
We think this is how you could land Performance Media Manager (Paid Search and App) in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their values and how they align with your own. This will help you stand out and show that you're genuinely interested in being part of the team.
✨Tip Number 3
Practice makes perfect! Conduct mock interviews with friends or use online resources to refine your answers. Focus on showcasing your experience in Paid Search and App marketing, as well as your performance optimisation skills.
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you're serious about joining Experian and contributing to our growth.
We think you need these skills to ace Performance Media Manager (Paid Search and App) in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Performance Media Manager role. Highlight your experience with Paid Search and App marketing, and don’t forget to showcase any relevant achievements that demonstrate your ability to drive performance.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're passionate about this role at Experian and how your skills align with our goals. Be genuine and let your personality come through!
Showcase Your Analytical Skills:Since this role involves performance optimisation, make sure to highlight your analytical skills in your application. Mention specific metrics you've worked with, like CPA and ROAS, and any tools you’ve used to track and improve campaign performance.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, you’ll get to explore more about our culture and values while you’re there!
How to prepare for a job interview at Experian Health
✨Know Your Metrics
Make sure you’re well-versed in key performance metrics like CPA and ROAS. Be ready to discuss how you've used these metrics to optimise campaigns in the past. This shows you understand the numbers that drive success in performance media.
✨Showcase Your Campaign Management Skills
Prepare examples of your experience managing Paid Search and App campaigns. Highlight specific platforms you've worked with, such as Google Ads or Microsoft Ads, and be ready to discuss your approach to campaign setup, QA, and keyword research.
✨Emphasise Your Creative Testing Approach
Talk about your structured testing programmes and how you’ve collaborated with creative teams to improve asset performance. Sharing specific examples of tests you've run and their outcomes can really set you apart.
✨Stay Updated on Industry Trends
Demonstrate your knowledge of the latest trends in paid media and app marketing. Discuss any new campaign types or bid strategies you’ve experimented with recently. This shows you're proactive and committed to innovation in your field.
