At a Glance
- Tasks: Lead product marketing and create compelling propositions for Experian Marketing Services.
- Company: Join a global data and tech leader, shaping the future of marketing.
- Benefits: Great pay, bonus plan, healthcare, generous leave, and volunteering days.
- Other info: Hybrid role with opportunities for collaboration and career growth.
- Why this job: Make an impact in a dynamic environment with innovative marketing solutions.
- Qualifications: Experience in B2B marketing, storytelling, and creating engaging content.
The predicted salary is between 55000 - 65000 £ per year.
Experian is a global data and technology company, powering opportunities for people and businesses around the world. We help to redefine lending practices, uncover and prevent fraud, simplify healthcare, create marketing solutions, and gain deeper insights into the automotive market, all using our unique combination of data, analytics and software. We also assist millions of people to realize their financial goals and help them save time and money.
We invest in people and new advanced technologies to unlock the power of data. As a FTSE 100 Index company listed on the London Stock Exchange (EXPN), we have a team of 22,500 people across 32 countries. Our corporate headquarters are in Dublin, Ireland.
As Product & Proposition Marketing Specialist, you'll play a pivotal role in shaping how EMS products and capabilities are positioned in the market. You'll develop differentiated propositions, clear messaging, and compelling product marketing assets that drive customer engagement and commercial growth—ensuring EMS stands out in a competitive landscape.
This is a Hybrid, London or Nottingham-based role (40% in the office) reporting to the Director of Customer Engagement for Marketing Services.
Responsibilities:- Lead the development and execution of product marketing and propositions across the Experian Marketing Services portfolio.
- Develop an understanding of EMS markets, buyers, sectors and use cases to inform clear positioning and messaging.
- Monitor market trends, competitive activity and customer feedback to continuously refine positioning and propositions.
- Define and maintain value propositions, positioning and narrative that differentiate EMS products and capabilities in market.
- Partner with Product Management to translate product capabilities, roadmaps and strategic plans into market‐ready propositions.
- Create high‐quality product marketing assets that articulate EMS value, including messaging frameworks, decks, use cases and supporting content.
- Support go‐to‐market planning and product launches, ensuring Marketing Services products are clearly positioned and well understood.
- Collaborate with Customer Engagement, Go‐To‐Market and Marketing teams to improve market awareness and engagement while ensuring all product and proposition messaging is accurate, compliant and fit for purpose.
- Product marketing experience within B2B Marketing Services, AdTech, or Media and Technology Services.
- Experience creating and owning value propositions and value‐led narratives.
- Experience creating engaging content and marketing materials delivered across campaigns, events, PR.
- Excellent storytelling skills to bring the value we deliver to clients to life with a focus on copywriting.
- Excellent cross‐functional collaboration and stakeholder management.
- Ability to work laterally across multiple products, propositions and industries.
- Great compensation package and discretionary bonus plan.
- Core benefits include pension, Bupa healthcare, sharesave scheme and more.
- 25 days annual leave with 8 bank holidays and 3 volunteering days. You can purchase additional annual leave.
Experian is proud to be an Equal Opportunity and Affirmative Action employer. Innovation is an important part of Experian's DNA and practices, and our diverse workforce drives our success. Everyone can succeed at Experian and bring their whole self to work, irrespective of their gender, ethnicity, religion, colour, sexuality, physical ability or age. If you have a disability or special need that requires accommodation, please let us know at the earliest opportunity.
Copy of Product and Proposition Marketing Manager in London employer: Experian Health
Experian is an exceptional employer that champions innovation and diversity, offering a dynamic work culture where employees can thrive. With a strong focus on professional growth, the company provides comprehensive benefits including a competitive salary, healthcare, and generous leave policies, all within a hybrid working model based in vibrant London or Nottingham. Joining Experian means being part of a global leader in data and technology, where your contributions directly impact meaningful outcomes for clients and communities alike.
StudySmarter Expert Advice🤫
We think this is how you could land Copy of Product and Proposition Marketing Manager in London
✨Tip Number 1
Get to know the company inside out! Research Experian's products and services, especially in Marketing Services. This will help you tailor your conversations and show that you're genuinely interested in what they do.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might even lead to a referral—definitely a foot in the door!
✨Tip Number 3
Prepare for interviews by practising your storytelling skills. Think of examples from your past experiences that highlight your product marketing expertise and how you've driven customer engagement. We want to hear your success stories!
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you're serious about joining the Experian team. Let's get you that job!
We think you need these skills to ace Copy of Product and Proposition Marketing Manager in London
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Product and Proposition Marketing Manager role. Highlight your relevant experience in B2B marketing services and showcase how your skills align with what we’re looking for.
Showcase Your Storytelling Skills:Since storytelling is key in this role, don’t shy away from demonstrating your copywriting prowess. Use engaging language and examples in your application to illustrate how you can bring value to our clients.
Research and Reflect:Take some time to understand Experian and the EMS market. Reflect this knowledge in your application by mentioning specific trends or insights that could inform your approach to product marketing.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way to ensure your application gets the attention it deserves, and you’ll find all the details you need to make your submission stand out!
How to prepare for a job interview at Experian Health
✨Know Your Product Inside Out
Before the interview, dive deep into Experian's products and services. Understand their unique selling points and how they stand out in the market. This will help you articulate your thoughts on positioning and messaging during the interview.
✨Showcase Your Storytelling Skills
As a Product and Proposition Marketing Manager, storytelling is key. Prepare examples of how you've crafted compelling narratives in past roles. Be ready to discuss how you can bring Experian's value to life through engaging content.
✨Understand the Market Landscape
Familiarise yourself with current trends in B2B marketing services, AdTech, and media technology. Being able to discuss these trends and how they impact Experian will demonstrate your industry knowledge and strategic thinking.
✨Prepare for Cross-Functional Collaboration
Think about your experiences working with different teams. Be prepared to share specific examples of how you've successfully collaborated across departments to drive product marketing initiatives. This will highlight your ability to work laterally, which is crucial for this role.
