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For Companies At a Glance
- Tasks: Drive performance marketing through innovative campaigns on Google, Display, and Meta platforms.
- Company: Join Experian, a global leader in data and technology with a people-first culture.
- Benefits: Enjoy hybrid working, competitive pay, bonus plans, and generous leave options.
- Why this job: Make an impact by optimising campaigns and exploring new marketing opportunities.
- Qualifications: Experience in performance marketing and proficiency in digital media tools required.
- Other info: Be part of an award-winning workplace that values diversity and innovation.
The predicted salary is between 36000 - 60000 £ per year.
We are looking for a data-driven Senior Performance Marketing Executive to join our marketing team on a 10 month fixed term basis. You will drive awareness and acquisition through Paid Search, Display, and Meta advertising channels. Your primary focus will be on performance media, ensuring we deliver efficient Return on Ad Spend (ROAS) while exploring new opportunities to scale and innovate.
Responsibilities
- Campaign Management: Plan, execute, and optimise paid media campaigns across Google Search, Display, and Meta platforms to drive traffic and conversions.
- Creative Strategy: Lead the development of an evolving suite of creative assets and messaging that clearly communicates the benefits of using Experian. Manage both in-house creative resources and external agency partners, leveraging the latest AI tools to enhance efficiency and innovation.
- Innovation & Testing: Identify and trial new channels, formats, and targeting strategies to improve campaign performance and reach.
- Collaboration: Work closely with analytics, product, and creative teams to align messaging, targeting, and user experience.
- Reporting: Deliver regular performance reports and insights to stakeholders, highlighting key learnings and opportunities for growth.
About Experian
Experian is a global data and technology company, powering opportunities for people and businesses around the world. We help to redefine lending practices, uncover and prevent fraud, simplify healthcare, create marketing solutions, and gain deeper insights into the automotive market, all using our unique combination of data, analytics and software. We also assist millions of people to accomplish their financial goals and help them save time and money. We operate across a range of markets, from financial services to healthcare, automotive, agribusiness, insurance, and many more industry segments. We invest in people and new advanced technologies to unlock the power of data. As a FTSE 100 Index company listed on the London Stock Exchange (EXPN), we have a team of 22,500 people across 32 countries. Our corporate headquarters are in Dublin, Ireland.
Experience and Skills
- Proven experience managing performance marketing channels and campaigns across Paid Search, Display, and Meta.
- Deep understanding of digital media metrics and attribution.
- Experience managing budgets and optimising for ROAS.
- Experience building compelling business cases and presenting to senior stakeholders.
- Familiarity with A/B testing, audience segmentation, and conversion rate optimisation.
- Proficiency in tools such as Google Ads, Meta Ads Manager, Google Analytics.
- Excellent project management skills.
Additional Information
Benefits package includes: Hybrid and flexible working, great compensation package and discretionary bonus plan. Core benefits include pension, Bupa healthcare, sharesave scheme and more. 25 days annual leave with 8 bank holidays and 3 volunteering days. You can purchase additional annual leave.
Our uniqueness is that we celebrate yours. Experian's culture and people are important differentiators. We take our people agenda very seriously and focus on what matters; DEI, work/life balance, development, authenticity, engagement, collaboration, wellness, reward and recognition, volunteering... the list goes on. Experian's people first approach is award-winning; Great Place To Workâ„¢ in 24 countries, FORTUNE Best Companies to work and Glassdoor Best Places to Work (globally 4.4 Stars) to name a few. Check out Experian Life on social or our Careers Site to understand why. Experian is proud to be an Equal Opportunity and Affirmative Action employer. Innovation is an important part of Experian's DNA and practices, and our diverse workforce drives our success. Everyone can succeed at Experian and bring their whole self to work, irrespective of their gender, ethnicity, religion, colour, sexuality, physical ability or age. If you have a disability or special need that requires accommodation, please let us know at the earliest opportunity.
Senior Performance Marketing Executive - 10 month FTC employer: Experian Group
Contact Detail:
Experian Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Performance Marketing Executive - 10 month FTC
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past performance marketing campaigns. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by practising common questions and having your own questions ready. Make sure to highlight your experience with Paid Search, Display, and Meta advertising channels during the chat.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team at Experian.
We think you need these skills to ace Senior Performance Marketing Executive - 10 month FTC
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Senior Performance Marketing Executive role. Highlight your experience with Paid Search, Display, and Meta advertising channels, and don’t forget to showcase your achievements in driving ROAS!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you’re passionate about performance marketing and how your skills align with our mission at Experian. Keep it engaging and relevant to the job description.
Showcase Your Data Skills: Since we’re all about data-driven decisions, make sure to highlight your proficiency in tools like Google Ads and Google Analytics. Share specific examples of how you've used data to optimise campaigns and improve performance.
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and get you on our radar. We can’t wait to see what you bring to the table!
How to prepare for a job interview at Experian Group
✨Know Your Metrics
Make sure you brush up on your digital media metrics and attribution knowledge. Be ready to discuss how you've managed budgets and optimised for ROAS in previous roles. This will show that you understand the core of performance marketing.
✨Showcase Your Campaigns
Prepare to talk about specific campaigns you've managed across Paid Search, Display, and Meta. Highlight your role in planning, executing, and optimising these campaigns, and be ready to share the results and learnings from them.
✨Emphasise Collaboration
Experian values teamwork, so be prepared to discuss how you've collaborated with analytics, product, and creative teams in the past. Share examples of how this collaboration led to improved campaign performance or innovative solutions.
✨Bring Your Creative Ideas
Since the role involves leading creative strategy, think of some innovative ideas or new channels you've explored in your previous roles. Discuss how you’ve used AI tools to enhance efficiency and creativity in your campaigns.
