At a Glance
- Tasks: Lead the strategy and implementation of ad tech for performance marketing.
- Company: Join Experian, a global leader in data and technology.
- Benefits: Enjoy hybrid working, competitive pay, and generous leave policies.
- Other info: Be part of an award-winning, inclusive culture that celebrates diversity.
- Why this job: Shape the future of digital marketing with cutting-edge technology.
- Qualifications: Experience in ad tech, tagging, and strong analytical skills required.
The predicted salary is between 61816 - 75552 £ per year.
As the Senior Digital Tracking & Ad Tech Manager, you will be setting the strategic direction, management, implementation and continuous improvement of the technology layer that supports Experian’s Performance Marketing team, particularly acquisition activities that drive new customer growth. You will own tracking, tagging, platform integrations, app attribution, ad operations governance and technical enablement, ensuring the right foundations are in place for effective campaign execution and measurement across web and app channels, while horizon-scanning for regulatory, privacy and platform shifts that will shape the future measurement approach. Reporting into the Head of Performance Media, you will operate as a partner to the Web Team, Data and Analytics, Engineering, influencing wider martech and data infrastructure investment decisions.
Key responsibilities
- Own the ad tech capability that supports paid media activation across web and app channels.
- Set the strategic direction and roadmap for tracking, platform integrations, ad operations infrastructure, and measurement enablement, influencing wider martech and data investment decisions.
- Own the implementation and governance of tracking across all paid media channels and platforms - ensuring tags, pixels, UTMs, events, and conversion frameworks are set up consistently and accurately.
- Lead tag management across Ensighten, Google Tag Manager (GTM), and server-side GTM (sGTM) - including the migration from Ensighten to GTM/sGTM.
- Own integrations between media platforms, analytics tools, attribution providers and internal systems.
- Lead implementation of server-to-server connections, API-based integrations and platform data flows where required.
- Reduction in tracking discrepancies and measurement incidents (frequency and severity) across web and app.
- On-time delivery of the tracking/ad tech roadmap, including the Ensighten to GTM/sGTM migration.
- Own governance for campaign setup standards, taxonomy, naming conventions and account hygiene.
- Define and maintain ad operations processes that ensure campaigns are launched accurately and efficiently.
Experience and Skills
- Strong hands-on experience in ad tech, ad operations, tagging, and tracking, with experience working with a tag management system - Ensighten, GTM, or equivalent - including data layer implementation and governance.
- Working knowledge of server-side GTM (sGTM) - you understand the architecture, can implement it, and know why it matters for first-party data and consent compliance.
- Strong knowledge of tagging, pixels, UTMs, conversion tracking, and measurement principles across paid media platforms, with a good understanding of paid media platforms and how tracking works within them - Google Ads, Meta, TikTok, GMP (DV360, CM360, SA360).
- Experience with web and app attribution - including a mobile measurement partner such as Appsflyer.
- Experience with platform integrations, API-based data flows, and server-to-server connections (CAPI, Events API, or similar).
- Experience owning governance for campaign setup standards, taxonomy, naming conventions, and QA processes.
- Comfortable working across media, analytics, and technology stakeholders - translating technical requirements into practical solutions with proven ability to influence senior stakeholders and shape strategic direction without formal authority.
- Experience of vendor/commercial negotiation and managing supplier relationships.
- Ability to read and write JavaScript to a level sufficient for data layer debugging and tag configuration.
About Experian
Experian is a global data and technology company, powering opportunities for people and businesses around the world. We operate across a range of markets, from financial services to healthcare, automotive, agribusiness, insurance, and many more. Experian invests in people and new advanced technologies to unlock the power of data. We have an amazing team of 25,200 people in 32 countries.
Benefits package includes:
- Hybrid working - 40% office based.
- Great compensation package and discretionary bonus.
- Core benefits include Pension, Bupa healthcare, Sharesave Scheme and more.
- 25 days annual leave with 8 bank holidays and 3 volunteering days. You can purchase additional annual leave.
Our uniqueness is that we celebrate yours. Experian's people first, inclusive and purpose driven culture is multi award-winning; World's Best Workplaces™ 2025 (Fortune Global Top 25), Great Place To Work™ in 26 countries to name a few. Check out Experian Life on social or explore our Careers Site to understand why. Experian is also proud to be an Equal Opportunity and Affirmative Action employer. If you have a disability or special need that requires accommodation, please let us know at the earliest opportunity.
Recruitment Fraud Awareness- Experian's recruitment process is conducted only through authorised channels. Recruitment communications will only be sent from an @experian.com email address. Experian will never ask candidates to make any payment as part of an application, interview, assessment, onboarding, or recruitment process. To apply for roles or verify opportunities, please visit experian.com/careers.
Senior Digital Tracking & Ad Tech Manager employer: Experian Group
Experian is an exceptional employer, offering a dynamic work environment where innovation thrives. With a strong focus on employee growth and development, the AI & Automation Centre of Expertise provides opportunities to engage with cutting-edge technologies while enjoying a hybrid working model. The company fosters a collaborative culture that values diverse perspectives, ensuring that every team member can contribute meaningfully to impactful projects.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Digital Tracking & Ad Tech Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Experian Group and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Experian Group are looking for.
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Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Experian Group on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Experian Group. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Digital Tracking & Ad Tech Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Experian Group. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Experian Group:Show us that you’ve done your homework! In your application, briefly mention what you admire about Experian Group’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Experian Group
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Experian Group will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Experian Group, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
