At a Glance
- Tasks: Lead and optimise Paid Social campaigns on platforms like Meta and TikTok.
- Company: Join Experian, a global leader in data and technology with a people-first culture.
- Benefits: Enjoy hybrid working, competitive pay, 25 days leave, and wellness initiatives.
- Other info: Be part of an award-winning workplace that values diversity and innovation.
- Why this job: Make an impact by shaping a new in-house paid media function.
- Qualifications: Experience with Meta and TikTok Ads Manager and performance metrics.
The predicted salary is between 45000 - 55000 £ per year.
We're bringing our paid media in-house — marking a major step-change in how we drive growth — and we're looking for a Performance Media Manager to help shape and scale this transformation. Reporting into the marketing manager, this is a hands-on role where you'll take ownership of our Paid Social activity, alongside Display and Programmatic channels. You'll be responsible for building, optimising, and scaling campaigns. You will focus on delivering the best execution across platforms such as Meta and TikTok.
You'll help improve customer acquisition, improve efficiency, and define best practice within a newly formed in-house function. With collaboration across Performance, Brand, Creative, Analytics, Ad Ops, Product and Web, you'll ensure campaigns are insight-led. You will improve and align these campaigns to wider team goals. With visibility across the business, this is an opportunity to make your mark, challenge the status quo, and help build a paid media function from the ground up.
Campaign Management & OptimisationManage Paid Social as a core acquisition channel, driving performance, efficiency and growth. Plan and execute campaigns across Meta and TikTok (web and app), with support for Display, Programmatic and YouTube via DV360. Manage audiences, bidding, budgets and campaign structure, ensuring QA, tracking and governance.
Monitor performance daily against Goals (CPA, CPL, ROAS), identifying insights and optimisation opportunities across targeting, creatives and bidding. Manage pacing and budgets to deliver incremental growth through testing and scaling.
Creative, Testing & ReportingLead structured creative and audience testing in collaboration with Creative, Acquisition and Brand teams. Use performance data to inform creative direction and improve conversion outcomes, ensuring compliance. Produce clear weekly and monthly reporting, translating data into relevant insights that inform optimisation, future planning and wider media decisions.
Experience and Skills- Hands-on experience using Meta Ads Manager and TikTok Ads Manager
- Experience building, launching, and optimising Paid Social campaigns independently. Expertise across Meta & TikTok
- Experience with performance metrics (CPA/CPL, ROAS, conversion rate) and optimisation levers
- Experience with Display and Programmatic platforms (DV360 or other DSPs)
- Experience managing budgets and achieving acquisition or revenue targets
- Exposure to web and attribution with some knowledge of CM360 and MMPs (such as Appsflyer)
- Experience working with analytics tools such as GA4
- Experience running structured testing programmes
Experian is a global data and technology company, powering opportunities for people and businesses around the world. We help to redefine lending practices, uncover and prevent fraud, simplify healthcare, create marketing solutions, and gain deeper insights into the automotive market, all using our unique combination of data, analytics and software. We also assist millions of people to realize their financial goals and help them save time and money.
We operate across a range of markets, from financial services to healthcare, automotive, agribusiness, insurance, and many more industry segments. We invest in people and new advanced technologies to unlock the power of data. As a FTSE 100 Index company listed on the London Stock Exchange (EXPN), we have a team of 22,500 people across 32 countries. Our corporate headquarters are in Dublin, Ireland.
Benefits package includes:- Hybrid working - 40% office based
- Great compensation package and uncapped commission
- Core benefits include pension, bupa healthcare, sharesave scheme and more!
- 25 days annual leave with 8 bank holidays and 3 volunteering days. You can also purchase additional annual leave.
Our uniqueness is that we celebrate yours. Experian's culture and people are important differentiators. We take our people agenda very seriously and focus on what matters; DEI, work/life balance, development, authenticity, collaboration, wellness, reward & recognition, volunteering... the list goes on. Experian's people first approach is award-winning; World's Best Workplaces™ 2024 (Fortune Top 25), Great Place To Work™ in 24 countries, and Glassdoor Best Places to Work 2024 to name a few.
Experian is proud to be an Equal Opportunity and Affirmative Action employer. Innovation is an important part of Experian's DNA and practices, and our diverse workforce drives our success. Everyone can succeed at Experian and bring their whole self to work, irrespective of their gender, ethnicity, religion, colour, sexuality, physical ability or age. If you have a disability or special need that requires accommodation, please let us know at the earliest opportunity.
Performance Media Manager (Paid Social and Programmatic) employer: Experian Group
Experian is an exceptional employer that prioritises employee growth and well-being, offering a hybrid working model and a comprehensive benefits package including generous annual leave and healthcare options. With a strong focus on diversity, equity, and inclusion, as well as a collaborative work culture, employees are empowered to innovate and make a significant impact within the organisation. Join us in Dublin, where you can thrive in a dynamic environment that celebrates individuality and fosters professional development.
StudySmarter Expert Advice🤫
We think this is how you could land Performance Media Manager (Paid Social and Programmatic)
✨Tip Number 1
Get your networking game on! Connect with people in the industry, especially those already working at Experian. A friendly chat can sometimes lead to insider info about job openings or even a referral.
✨Tip Number 2
Show off your skills! If you’ve got experience with Meta and TikTok Ads Manager, create a mini portfolio showcasing your best campaigns. This will help you stand out during interviews and show that you mean business.
✨Tip Number 3
Prepare for the interview like it’s a campaign launch! Research Experian’s recent projects and think about how your skills can contribute to their goals. Be ready to discuss how you can optimise their paid media strategy.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining the team at Experian.
We think you need these skills to ace Performance Media Manager (Paid Social and Programmatic)
Some tips for your application 🫡
Show Your Passion for Paid Media:When writing your application, let us see your enthusiasm for paid media! Share specific examples of campaigns you've managed and the results you've achieved. This will help us understand how you can contribute to our transformation.
Tailor Your Experience:Make sure to highlight your hands-on experience with Meta Ads Manager and TikTok Ads Manager. We want to see how your skills align with the role, so be specific about your achievements in these areas!
Be Insightful with Data:Since this role is all about optimising campaigns based on performance metrics, include any relevant data analysis you've done. Show us how you've used insights to drive decisions and improve campaign outcomes.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity to shape our paid media function!
How to prepare for a job interview at Experian Group
✨Know Your Platforms Inside Out
Make sure you’re well-versed in Meta Ads Manager and TikTok Ads Manager. Familiarise yourself with the latest features and best practices for campaign management on these platforms, as you'll need to demonstrate your hands-on experience during the interview.
✨Showcase Your Analytical Skills
Be prepared to discuss how you've used performance metrics like CPA, CPL, and ROAS in past campaigns. Bring examples of how you've identified insights and optimisation opportunities, as this will show your ability to drive performance and efficiency.
✨Prepare for Creative Discussions
Since collaboration with creative teams is key, think about how you’ve led structured creative testing in the past. Be ready to share specific examples of how data informed your creative direction and improved conversion outcomes.
✨Demonstrate Your Strategic Thinking
This role involves building a paid media function from the ground up, so be ready to discuss your vision for scaling campaigns. Think about how you would align campaigns with wider team goals and what best practices you would implement to ensure success.
