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For Companies At a Glance
- Tasks: Lead marketing operations, manage projects, and optimise workflows for impactful campaigns.
- Company: Join Experian, a global leader in data and technology, transforming industries worldwide.
- Benefits: Enjoy remote work, medical insurance, performance bonuses, and education reimbursement.
- Why this job: Gain hands-on experience with coding and analytics while driving meaningful marketing insights.
- Qualifications: 3+ years in B2B marketing operations; expertise in tools like Salesforce and Tableau required.
- Other info: This is a permanent remote role based in Costa Rica; no relocation offered.
The predicted salary is between 43200 - 72000 £ per year.
Primary responsibilities:
- Oversee daily marketing operations, optimizing workflows, tools, and reporting processes while being the primary liaison between teams (Business Development, Demand Gen, Digital, Events).
- Take on project management responsibilities, leading important projects from launch to completion, ensuring agreement on team goals and on-time delivery.
- Manage and improve the LeanData platform, ensuring accurate lead routing, solving misattribution issues, and refining lead scoring models for improved funnel performance.
- Evaluate monthly/quarterly marketing reports, delivering applicable insights on attribution channels, conversion rates, and campaign effectiveness to senior leadership.
- Gain hands-on experience coding (Python) and analytics tools (Tableau) to automate processes, enhance reporting dashboards, and provide deeper insights into marketing performance.
- Oversee all aspects of lead management, including lead uploads, routing accuracy, and issue resolution, ensuring a smooth integration with marketing campaigns and operational processes.
- Improve lead automation and reporting processes, ensuring scalability and agreement on evolving our needs.
- Develop reports on campaign performance, form/email activity, and contact engagement with a focus on year-over-year analysis, collaborating with data teams to ensure data quality and consistency.
About Experian
Experian is a global data and technology company, powering opportunities for people and businesses around the world. We help to redefine lending practices, uncover and prevent fraud, simplify healthcare, create marketing solutions, and gain deeper insights into the automotive market, all using our unique combination of data, analytics and software. We also assist millions of people to accomplish their financial goals and help them save time and money.
We operate across a range of markets, from financial services to healthcare, automotive, agribusiness, insurance, and many more industry segments.
We invest in people and new advanced technologies to unlock the power of data. As a FTSE 100 Index company listed on the London Stock Exchange (EXPN), we have a team of 22,500 people across 32 countries. Our corporate headquarters are in Dublin, Ireland. Learn more at experianplc.com.
Experience and Skills
- 3+ years of experience in marketing operations in a B2B environment within financial services.
- Expertise in marketing and sales technology tools (Eloqua, Salesforce, Tableau, 6sense, Zoominfo, and Drift).
- Hands-on experience with LeanData, including building complex routing graphs, automating main processes, and collaborating with the Global teams and Marketing Operations leaders across the organization.
- Analytical skills with experience in performance measurement, data visualization, and Return on investment analysis.
- Present complex data to senior leadership.
- Project management skills.
Additional Information
This is a permanent remote home-based role in Costa Rica. No relocation available.
Our benefits include: Medical, life and dental insurance, Asociacion Solidarista, International Share Save Plan, Flex Work/Work from home, Paid time off, Annual Performance Bonus, Education Reimbursement, Family Bonding, Bereavement Leave, Referral Program, and more.
Experian is proud to be an Equal Opportunity and Affirmative Action employer. Innovation is a critical part of Experian\’s DNA and practices, and our diverse workforce drives our success. Everyone can succeed at Experian and bring their whole self to work, irrespective of their gender, ethnicity, religion, colour, sexuality, physical ability or age. If you have a disability or special need that requires accommodation, please let us know at the earliest opportunity.
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Marketing Specialist Lead employer: Experian Group
Contact Detail:
Experian Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Specialist Lead
✨Tip Number 1
Familiarise yourself with the specific marketing tools mentioned in the job description, such as LeanData, Eloqua, and Salesforce. Having hands-on experience or even completing online tutorials can give you a significant edge during interviews.
✨Tip Number 2
Brush up on your project management skills, especially in a remote setting. Consider using project management software to demonstrate your ability to lead projects effectively and ensure timely delivery, which is crucial for this role.
✨Tip Number 3
Prepare to discuss your analytical skills in detail. Be ready to share examples of how you've used data visualisation tools like Tableau to derive insights and improve marketing performance, as this will be a key part of your responsibilities.
✨Tip Number 4
Network with current or former employees of Experian, especially those in marketing operations. They can provide valuable insights into the company culture and expectations, which can help you tailor your approach during the application process.
We think you need these skills to ace Marketing Specialist Lead
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in marketing operations, especially within a B2B environment. Emphasise your familiarity with tools like Eloqua, Salesforce, and LeanData, as these are crucial for the role.
Craft a Compelling Cover Letter: In your cover letter, address how your skills align with the responsibilities outlined in the job description. Mention specific projects you've managed and how you’ve improved processes or reporting in previous roles.
Showcase Analytical Skills: Provide examples of how you've used data visualisation tools like Tableau to present complex data to senior leadership. Highlight any experience with performance measurement and ROI analysis to demonstrate your analytical capabilities.
Highlight Project Management Experience: Detail your project management experience, particularly in leading marketing initiatives from launch to completion. Discuss how you ensured team alignment on goals and delivered projects on time.
How to prepare for a job interview at Experian Group
✨Showcase Your Project Management Skills
Be prepared to discuss specific projects you've managed in the past. Highlight your ability to lead teams, set goals, and ensure timely delivery. Use examples that demonstrate your organisational skills and how you overcame challenges.
✨Demonstrate Technical Proficiency
Since the role requires hands-on experience with tools like Python and Tableau, be ready to talk about your technical skills. Share examples of how you've used these tools to automate processes or enhance reporting, and be prepared to discuss any coding experience you have.
✨Understand Marketing Metrics
Familiarise yourself with key marketing metrics such as conversion rates, attribution channels, and campaign effectiveness. Be ready to discuss how you've evaluated these metrics in previous roles and how they informed your decision-making.
✨Prepare for Data Presentation
As presenting complex data to senior leadership is part of the job, practice summarising data insights clearly and concisely. Think about how you can convey important information effectively, using visuals if necessary, to make your points more impactful.
