At a Glance
- Tasks: Lead product marketing strategies from concept to launch, shaping innovative consumer propositions.
- Company: Join Experian, a global leader in data and technology with a people-first culture.
- Benefits: Enjoy hybrid working, competitive pay, generous leave, and a supportive benefits package.
- Other info: Be part of an award-winning team that values diversity and innovation.
- Why this job: Make a real impact by influencing product direction and driving customer adoption.
- Qualifications: Experience in B2C product marketing and strong stakeholder management skills required.
The predicted salary is between 63000 - 77000 £ per year.
Role Overview
We're looking for a consumer facing Senior Product Marketing Manager, you'll own the strategy behind some of our most important consumer propositions, partnering with Product from the earliest stages of discovery through to launch.
You'll help identify customer problems worth solving, shape product direction, define compelling propositions and ensure every product we build delivers meaningful customer and commercial impact.
This is a strategic, upstream role.
You'll work alongside Product Managers, Designers, Researchers and Analysts to bring customer, market and competitive insight into the 0-1 product process.
You'll influence directly what gets built, who it's built for and how we create products that can then scale in market.
What you will own
- Product strategy & discovery
- Partner with the Innovation & Growth Domains from discovery through to launch, helping identify customer problems, validate opportunities and shape product direction.
- Bring together customer, market and competitor insight to influence roadmap priorities and identify where we can create the greatest value.
- Define target customer segments, value propositions and positioning for new products and features.
- Proposition & Go-to-Market
- Lead product marketing for new innovations, propositions and features from concept through launch and optimisation.
- Turn complex product capabilities into compelling customer propositions that drive understanding, adoption and growth.
- Measure product adoption and customer outcomes, using insight and experimentation to continuously improve performance.
- Leadership & influence
- Build trusted partnerships across Product, Design, Research, Analytics and Marketing to deliver customer and commercial outcomes.
- Influence senior stakeholders through evidence, customer insight and commercial thinking.
- Champion modern product marketing by using AI and emerging technologies to accelerate customer insight, proposition development and decision-making.
Experience and Skills
- Significant experience in B2C product marketing, product strategy or customer-led marketing within a digital consumer business.
- Proven experience taking products, propositions or customer experiences from 0→1, working alongside Product Managers through discovery, validation, launch and iteration.
- Demonstrable experience influencing product strategy and roadmap decisions through customer, market and competitive insight.
- Strong experience defining positioning, propositions and go-to-market strategies that drive customer adoption.
- Deep understanding of customer research, experimentation and data-informed product development.
- Excellent stakeholder management skills, with the ability to influence senior Product, Design and Commercial leaders.
- Experience using AI and modern tooling to accelerate insight generation, proposition development and product marketing workflows.
- Comfortable operating in fast-moving environments with high levels of ownership, autonomy and ambiguity.
- About Experian
Experian is a global data and technology company, powering opportunities for people and businesses around the world.
We operate across a range of markets, from financial services to healthcare, automotive, agribusiness, insurance, and many more.
Experian invests in people and new advanced technologies to unlock the power of data.
We have an amazing team of 25,200 people in 32 countries.
Benefits package includes
- Hybrid working - 40% office based
- Great compensation package and discretionary bonus
- Core benefits include Pension, Bupa healthcare, Sharesave Scheme and more
- 25 days annual leave with 8 bank holidays and 3 volunteering days. You can purchase additional annual leave.
Our uniqueness is that we celebrate yours.
Experian's people first, inclusive and purpose driven culture is multi award-winning; World's Best Workplaces™ 2025 (Fortune Global Top 25), Great Place To Work™ in 26 countries to name a few.
Check out Experian Life on social or explore our Careers Site to understand why.
- Experian is also proud to be an Equal Opportunity and Affir…
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Senior Product Marketing Manager – Innovation & Future Growth in London employer: Experian Group
Experian is an exceptional employer, offering a dynamic work environment where innovation thrives. With a strong focus on employee growth and development, the AI & Automation Centre of Expertise provides opportunities to engage with cutting-edge technologies while enjoying a hybrid working model. The company fosters a collaborative culture that values diverse perspectives, ensuring that every team member can contribute meaningfully to impactful projects.
