Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Support product marketing lifecycle and create impactful launch plans and content.
- Company: Join a leading data intelligence company with a focus on innovation and diversity.
- Benefits: Enjoy hybrid working, competitive pay, 25 days leave, and great health benefits.
- Why this job: Make a real impact by shaping product messaging and driving market success.
- Qualifications: Degree in Marketing or related field; experience in product marketing or content creation.
- Other info: Collaborative environment with opportunities for growth and development.
The predicted salary is between 40000 - 50000 £ per year.
We're looking for a Product Marketing Specialist to support the growth of our Data Intelligence solutions across the UK&I region. Reporting into the Global Product Marketing Director, you will support the full product marketing lifecycle and deliver high-quality product launch plans, messaging and sales enablement content to help us win in market. You will work with teams across Sales, Marketing, Product, and Propositions to bring our products and propositions to market, communicate our value, and support adoption and retention efforts. If you enjoy market and buyer insights, storytelling through content and commercial impact, this role is for you.
Responsibilities
- Localise and shape product positioning and messaging for the UK&I market.
- Develop the go-to-market plans for new product and proposition launches.
- Build an understanding of our buyers, users, and competitors to inform messaging and content.
- Create sales enablement materials and training that help Sales and Marketing teams communicate our value effectively.
- Be the link between the Data Quality team and wider UK&I Marketing teams to ensure alignment and momentum behind GTM activity.
- Prepare internal and external communications to raise awareness of product updates and ensure accurate representation in market.
- Solicit case studies and testimonials from clients to support customer marketing.
- Track and report on the performance of product marketing activities, using insights to optimise future work.
- Collaborate with Product Management, Marketing, Sales, Propositions, and Customer Success to drive high-impact growth initiatives in-region.
Experience and Skills
- Bachelor's Degree in Marketing, Business, English, Communications or a related field.
- Experience in product marketing, content creation, sales enablement, or market research.
- Experience in SaaS or B2B.
- Can create clear, compelling content that helps sales teams succeed.
- Experience of storytelling, able to present to partners of all seniority levels, with the ability to simplify complex ideas.
- Confidence working with multiple partners and collaborating across teams.
Benefits
- Hybrid working - 40% office based
- Great compensation package and discretionary bonus plan
- Core benefits include Pension, BUPA healthcare and more
- 25 days annual leave plus bank holidays
Experian is proud to be an Equal Opportunity and Affinitive Action employer. Innovation is an important part of Experian's DNA and practices, and our diverse workforce drives our success. Everyone can succeed at Experian and bring whole self to work, irrespective of gender, ethnicity, religion, colour, sexuality, physical ability or age. If you have a disability or special need that requires accommodation, please let us know at the earliest opportunity.
Product Marketing Specialist in London employer: Experian Group
Contact Detail:
Experian Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Marketing Specialist in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. The more you engage with others, the better your chances of landing that Product Marketing Specialist role.
✨Tip Number 2
Show off your storytelling skills! Prepare a portfolio or examples of your work that highlight your ability to create compelling content. This will help us see how you can communicate our value effectively.
✨Tip Number 3
Practice makes perfect! Get ready for interviews by rehearsing answers to common questions and preparing questions to ask us. This shows you're genuinely interested in the role and helps you stand out.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows us you’re keen on being part of our team and understand the importance of our products.
We think you need these skills to ace Product Marketing Specialist in London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Product Marketing Specialist role. Highlight your experience in product marketing, content creation, and any relevant SaaS or B2B experience. We want to see how you can bring value to our Data Intelligence solutions!
Showcase Your Storytelling Skills: Since storytelling is key in this role, include examples of how you've created compelling content in the past. Whether it's sales enablement materials or market insights, let us know how your words have made an impact!
Highlight Collaboration Experience: This position involves working with various teams, so be sure to mention any collaborative projects you've been part of. We love seeing how you've worked across departments to achieve common goals—it's all about teamwork at StudySmarter!
Apply Through Our Website: We encourage you to submit your application through our website. It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you're keen on joining our team!
How to prepare for a job interview at Experian Group
✨Know Your Product Inside Out
Before the interview, make sure you thoroughly understand the Data Intelligence solutions offered by the company. Familiarise yourself with their features, benefits, and how they stand out in the market. This will help you articulate your thoughts on product positioning and messaging during the interview.
✨Showcase Your Storytelling Skills
Since storytelling is key in this role, prepare examples of how you've successfully communicated complex ideas in a simple way. Think about times when your content has driven engagement or sales, and be ready to share these stories to demonstrate your ability to connect with different audiences.
✨Understand the Market Landscape
Research the competitors and current trends in the SaaS and B2B sectors. Be prepared to discuss how you would position the company's products against competitors and what insights you have gathered about buyer behaviour. This shows that you're proactive and have a strategic mindset.
✨Prepare for Collaboration Questions
Given the collaborative nature of the role, think of examples where you've worked effectively with cross-functional teams. Be ready to discuss how you’ve aligned marketing strategies with sales and product management, as well as how you handle differing opinions to drive successful outcomes.