At a Glance
- Tasks: Lead product marketing and create compelling propositions for Experian Marketing Services.
- Company: Join a leading brand in marketing services with a focus on innovation.
- Benefits: Great salary, bonus plan, healthcare, pension, and generous annual leave.
- Other info: Hybrid role based in London or Nottingham with excellent career growth opportunities.
- Why this job: Shape market positioning and drive engagement in a dynamic environment.
- Qualifications: Experience in B2B marketing, storytelling, and cross-functional collaboration.
The predicted salary is between 50000 - 60000 € per year.
When you think of Experian, you may think of credit. But our Experian Marketing Services (EMS) business works with leading brands, retailers, agencies, and media owners to help them understand audiences, plan activity, and deliver more useful marketing outcomes.
As Product & Proposition Marketing Specialist, you'll play a pivotal role in shaping how EMS products and capabilities are positioned in the market. You'll develop differentiated propositions, clear messaging, and compelling product marketing assets that drive customer engagement and commercial growth—ensuring EMS stands out in a competitive landscape.
Hybrid, London or Nottingham-based role (40% in the office) reporting to the Director of Customer Engagement for Marketing Services.
Responsibilities- Lead the development and execution of product marketing and propositions across the Experian Marketing Services portfolio.
- Develop an understanding of EMS markets, buyers, sectors and use cases to inform clear positioning and messaging.
- Monitor market trends, competitive activity and customer feedback to continuously refine positioning and propositions.
- Define and maintain value propositions, positioning and narrative that differentiate EMS products and capabilities in market.
- Partner with Product Management to translate product capabilities, roadmaps and strategic plans into market‑ready propositions.
- Create high‑quality product marketing assets that articulate EMS value, including messaging frameworks, decks, use cases and supporting content.
- Support go‑to‑market planning and product launches, ensuring Marketing Services products are clearly positioned and well understood.
- Collaborate with Customer Engagement, Go‑To‑Market and Marketing teams to improve market awareness and engagement while ensuring all product and proposition messaging is accurate, compliant and fit for purpose.
- Product marketing experience within B2B Marketing Services, AdTech, or Media and Technology Services.
- Experience creating and owning value propositions and value‑led narratives.
- Experience creating engaging content and marketing materials delivered across campaigns, events, PR.
- Excellent storytelling skills to bring the value we deliver to clients to life with a focus on copywriting.
- Excellent cross‑functional collaboration and stakeholder management.
- Ability to work laterally across multiple products, propositions and industries.
- Great compensation package and discretionary bonus plan.
- Core benefits include pension, Bupa healthcare, share‑save scheme and more.
- 25 days annual leave.
Product and Proposition Marketing Specialist in London employer: Experian Group
Experian is an exceptional employer that fosters a dynamic and inclusive work culture, particularly for the Product and Proposition Marketing Specialist role based in London or Nottingham. With a strong focus on employee growth, we offer comprehensive benefits including a competitive salary, discretionary bonuses, and a robust healthcare plan, alongside opportunities for professional development and collaboration across diverse teams. Join us to be part of a forward-thinking company that values innovation and empowers its employees to make a meaningful impact in the marketing services landscape.
StudySmarter Expert Advice🤫
We think this is how you could land Product and Proposition Marketing Specialist in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. The more you engage with others, the better your chances of landing that Product and Proposition Marketing Specialist role.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best product marketing work. This could include case studies, presentations, or any content that highlights your storytelling abilities and value propositions.
✨Tip Number 3
Prepare for interviews by researching Experian and its EMS products. Understand their market positioning and be ready to discuss how you can contribute to their goals. Tailor your responses to show you’re the perfect fit!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who take the initiative to engage directly with us.
We think you need these skills to ace Product and Proposition Marketing Specialist in London
Some tips for your application 🫡
Know Your Audience:Before you start writing, take a moment to understand who you're addressing. Tailor your application to resonate with the values and goals of Experian Marketing Services. Show us that you get what we do and how you can contribute!
Craft a Compelling Narrative:We love a good story! Use your application to weave a narrative about your experience and skills. Highlight how your background in product marketing aligns with our mission and how you can help shape our propositions.
Be Clear and Concise:Keep it straightforward! We appreciate clarity, so make sure your application is easy to read and gets straight to the point. Avoid jargon unless it’s relevant, and focus on what makes you the perfect fit for the role.
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re keen to join our team at StudySmarter!
How to prepare for a job interview at Experian Group
✨Know Your Product Inside Out
Before the interview, dive deep into Experian's Marketing Services portfolio. Understand their products, capabilities, and how they stand out in the market. This knowledge will help you articulate clear and compelling value propositions during your discussion.
✨Showcase Your Storytelling Skills
As a Product and Proposition Marketing Specialist, storytelling is key. Prepare examples of how you've successfully communicated value through engaging content. Bring along samples of your work that highlight your copywriting prowess and ability to create impactful marketing materials.
✨Stay Updated on Market Trends
Familiarise yourself with current trends in B2B Marketing Services, AdTech, and Media. Be ready to discuss how these trends could influence Experian's positioning and messaging. This shows you're proactive and can contribute valuable insights to the team.
✨Prepare for Cross-Functional Collaboration
Think about your experiences working with different teams. Be ready to share specific examples of how you've collaborated across functions to achieve marketing goals. Highlight your stakeholder management skills, as this role requires effective communication with various departments.
