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For Companies At a Glance
- Tasks: Analyse customer data to enhance marketing strategies and improve engagement.
- Company: Join Experian, a global leader in data and technology with a people-first culture.
- Benefits: Enjoy hybrid working, competitive pay, generous leave, and wellness initiatives.
- Why this job: Make a real impact by using data to shape customer experiences and drive decisions.
- Qualifications: Experience in customer marketing analysis and strong SQL skills required.
- Other info: Be part of an award-winning workplace that values diversity and innovation.
The predicted salary is between 35000 - 45000 £ per year.
Company Description
Experian is a global data and technology company, powering opportunities for people and businesses around the world. We help to redefine lending practices, uncover and prevent fraud, simplify healthcare, create marketing solutions, and gain deeper insights into the automotive market, all using our unique combination of data, analytics and software. We also assist millions of people to accomplish their financial goals and help them save time and money. We operate across a range of markets, from financial services to healthcare, automotive, agribusiness, insurance, and many more industry segments. We invest in people and new advanced technologies to unlock the power of data. As a FTSE 100 Index company listed on the London Stock Exchange (EXPN), we have a team of 22,500 people across 32 countries. Our corporate headquarters are in Dublin, Ireland.
Job Description
We are looking for a Customer Marketing Analyst to join Experian's Customer Marketing team and build your career in data-driven marketing. You'll use data and insight to help shape how we communicate with customers across channels such as email and push notifications, supporting the delivery of personalised, relevant experiences. Working as part of a collaborative team and reporting to one of our Performance Managers, you'll develop your analytically driven skills while gaining exposure to customer lifecycle strategy, experimentation, and commercial decision-making.
What You’ll Do
- You’ll monitor and report on key performance metrics, identifying trends and anomalies, and presenting insights in trading forums and team meetings.
- Run deep-dive analysis of campaign and journey performance (regular and ad-hoc), translating data into clear, actionable recommendations using SQL and other tools.
- Support the delivery and optimisation of customer marketing campaigns by identifying opportunities to improve engagement and conversion.
- Work with campaign managers and stakeholders to support data-led decision-making.
- Contribute to the test and learn programme by developing methodology for testing approaches and analysing result of tests across channels to help us be more sophisticated.
- Build and apply customer segments using SQL to ensure more targeted and personalised communications.
- Assist in developing and optimising customer journey and contact strategies, ensuring the right communications are delivered at the right time.
- Support with forecasting of key engagement metrics and new campaign and journey opportunities.
Qualifications
- Analysis experience within a customer marketing role.
- Intermediate level SQL (comfortable writing queries and working with multiple datasets).
- Strong numerical skills with the ability to interpret and present data.
- Interest in customer behaviour, marketing, and using data to drive decisions.
- Good Excel skills (e.g. pivot tables, formulas).
Desirable
- Experience with tools such as GA4, Mixpanel, or similar analytics platforms.
- Exposure to dashboards or data visualisation tools (e.g. Tableau, Power BI, Looker).
- Understanding of CRM or lifecycle marketing.
Additional Information
Benefits package includes:
- Hybrid working - 40% office based.
- Great compensation package and discretionary bonus.
- Core benefits include Pension, Bupa healthcare, Sharesave Scheme and more.
- 25 days annual leave with 8 bank holidays and 3 volunteering days. You can purchase additional annual leave.
Our uniqueness is that we celebrate yours. Experian's culture and people are important differentiators. We take our people agenda very seriously and focus on what matters; DEI, work/life balance, development, authenticity, collaboration, wellness, reward and recognition, volunteering... the list goes on. Experian's people first approach is award-winning; World's Best Workplacesâ„¢ 2024 (Fortune Top 25), Great Place To Workâ„¢ in 24 countries, and Glassdoor Best Places to Work 2024 to name a few. Experian is proud to be an Equal Opportunity and Affirmative Action employer. Innovation is an important part of Experian's DNA and practices, and our diverse workforce drives our success. Everyone can succeed at Experian and bring their whole self to work, irrespective of their gender, ethnicity, religion, colour, sexuality, physical ability or age. If you have a disability or special need that requires accommodation, please let us know at the earliest opportunity.
Customer Marketing Analyst employer: Experian Group
Contact Detail:
Experian Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Customer Marketing Analyst
✨Tip Number 1
Get your networking game on! Connect with people in the industry, especially those at Experian. LinkedIn is a great place to start. Don’t be shy; drop them a message and express your interest in the Customer Marketing Analyst role.
✨Tip Number 2
Prepare for interviews by brushing up on your SQL skills and understanding customer behaviour. Be ready to discuss how you can use data to drive marketing decisions. We want to see your analytical side shine!
✨Tip Number 3
Showcase your passion for data-driven marketing! Bring examples of past projects or campaigns where you’ve used data to make decisions. This will help us see how you can contribute to our team right from the get-go.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining Experian and being part of our amazing culture.
We think you need these skills to ace Customer Marketing Analyst
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Customer Marketing Analyst role. Highlight your analysis experience and any relevant skills, especially in SQL and data interpretation. We want to see how your background aligns with what we do at Experian!
Showcase Your Analytical Skills: In your application, don’t just list your skills—show us how you’ve used them! Share specific examples of how you've analysed data to drive marketing decisions or improve customer engagement. This will help us see your potential impact on our team.
Be Clear and Concise: When writing your application, keep it clear and to the point. Use bullet points where possible to make it easy for us to read. We appreciate straightforward communication, especially when it comes to data insights!
Apply Through Our Website: We encourage you to apply through our website for the best chance of getting noticed. It’s the easiest way for us to track your application and ensure it reaches the right people. Plus, you’ll get all the latest updates directly from us!
How to prepare for a job interview at Experian Group
✨Know Your Data
As a Customer Marketing Analyst, you'll be working with data daily. Brush up on your SQL skills and be ready to discuss how you've used data to drive marketing decisions in the past. Prepare examples of how you've identified trends or anomalies in data and what actions you took as a result.
✨Understand Customer Behaviour
Familiarise yourself with customer behaviour concepts and how they relate to marketing strategies. Be prepared to talk about how you would use insights from customer data to improve engagement and conversion rates. Show that you can think critically about customer journeys and how to optimise them.
✨Be Ready for Scenario Questions
Expect scenario-based questions where you might need to analyse a hypothetical campaign's performance. Practice explaining your thought process clearly and logically. Use the STAR method (Situation, Task, Action, Result) to structure your answers and demonstrate your analytical skills.
✨Show Your Collaborative Spirit
Experian values teamwork, so be ready to discuss how you've collaborated with others in previous roles. Share specific examples of how you've worked with campaign managers or stakeholders to support data-led decision-making. Highlight your ability to communicate insights effectively to non-technical team members.