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- Tasks: Join our Marketing team to analyse customer data and improve communication strategies.
- Company: Experian is a global leader in data and technology, transforming industries and empowering individuals.
- Benefits: Enjoy hybrid working, competitive pay, 25 days leave, and a focus on wellness and development.
- Why this job: Be part of an award-winning culture that values diversity, innovation, and personal growth.
- Qualifications: Experience with SQL, advanced Excel, Google Analytics 4, and a passion for marketing insights.
- Other info: We celebrate uniqueness and support your whole self at work.
The predicted salary is between 36000 - 60000 £ per year.
We are looking for an experienced CRM Insights Analyst to join our customer-focused Marketing team in Consumer Services.Reporting to the CRM Performance Manager, you will help develop segmentation and data strategies to drive improvements across our multi-channel customer communications as part of the CRM marketing team. You will be customer-focused, commercially motivated and experienced at translating insights into actionable recommendations. You will support the insight-driven customer communications programmes.
- Support the CRM customer contact strategy – Customer Journey planning to ensure we have the right trigger programmes in place and that these are constantly improved the customer life cycle journeys to maximise customer lifetime value.
- Support CRM test and learn programme – you will work with campaign managers to test hypotheses and ensure that all communications are tested and optimised,including testing of communications timing, multi-channel impact and A/B testing
- Support the segmentation and customer lifecycle strategy – to ensure customer data is used to drive a personalised customer experience, focusing resource on where it makes the most impact on sales to segment messaging and product offerings
- Use insights to identify new customer communication opportunities
- Conduct deep dive post-camping analysis – use SQL and multiple data sources to analyse the customer and commercial impact of different email and push campaig
About Experian
Experian is a global data and technology company, powering opportunities for people and businesses around the world. We help to redefine lending practices, uncover and prevent fraud, simplify healthcare, create marketing solutions, and gain deeper insights into the automotive market, all using our unique combination of data, analytics and software. We also assist millions of people to accomplish their financial goals and help them save time and money.
We operate across a range of markets, from financial services to healthcare, automotive, agribusiness, insurance, and many more industry segments.
We invest in people and new advanced technologies to unlock the power of data. As a FTSE 100 Index company listed on the London Stock Exchange (EXPN), we have a team of 22,500 people across 32 countries. Our corporate headquarters are in Dublin, Ireland. Learn more at experianplc.com.
Experience and Skills
- Analytical experience with experience writing and executing SQL queries
- Advanced Excel (including pivot tables and advanced formulas an advantage)
- Experience pulling and presenting results/analysis
- Commercial acumen and strategic understanding
- Experience using Google Analytics 4
- Experience using Mixpanel
- Experience creating reporting dashboards would be beneficial
- Understanding & knowledge of Marketing/CRM
Additional Information
Benefits package includes:
- Hybrid working
- Great compensation package and discretionary bonus
- Core benefits include pension, bupa healthcare, sharesave scheme and more
- 25 days annual leave with 8 bank holidays and 3 volunteering days. You can purchase additional annual leave.
Our uniqueness is that we celebrate yours. Experian\’s culture and people are important differentiators. We take our people agenda very seriously and focus on what matters; DEI, work/life balance, development, authenticity, collaboration, wellness, reward & recognition, volunteering… the list goes on. Experian\’s people first approach is award-winning; World\’s Best Workplaces 2024 (Fortune Top 25), Great Place To Work in 24 countries, and Glassdoor Best Places to Work 2024 to name a few. Check out Experian Life on social or our Careers Site to understand why.
Experian is proud to be an Equal Opportunity and Affirmative Action employer. Innovation is an important part of Experian\’s DNA and practices, and our diverse workforce drives our success. Everyone can succeed at Experian and bring their whole self to work, irrespective of their gender, ethnicity, religion, colour, sexuality, physical ability or age. If you have a disability or special need that requires accommodation, please let us know at the earliest opportunity.
Grade: E/EB9
#LI-DS1 #LI-Hybrid
Experian Careers – Creating a better tomorrow together
Find out what its like to work for Experian by clicking here
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CRM Insights Analyst employer: Experian Group
Contact Detail:
Experian Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Insights Analyst
✨Tip Number 1
Familiarise yourself with SQL and data analysis tools like Google Analytics 4 and Mixpanel. Being able to demonstrate your proficiency in these areas during interviews will show that you can hit the ground running.
✨Tip Number 2
Understand the customer journey and be prepared to discuss how you would improve it using data insights. Think about specific examples from your past experience where you've successfully implemented changes based on customer data.
✨Tip Number 3
Stay updated on the latest trends in CRM and marketing analytics. Being knowledgeable about current best practices will not only help you in interviews but also show your passion for the field.
✨Tip Number 4
Network with professionals in the CRM and marketing analytics space. Engaging with others in the industry can provide valuable insights and potentially lead to referrals, making your application stand out.
We think you need these skills to ace CRM Insights Analyst
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in CRM analytics, SQL, and data-driven marketing strategies. Use specific examples that demonstrate your ability to translate insights into actionable recommendations.
Craft a Compelling Cover Letter: In your cover letter, express your passion for customer-focused marketing and how your analytical skills can contribute to the CRM team. Mention your experience with A/B testing and segmentation strategies to show you understand the role's requirements.
Showcase Technical Skills: Emphasise your proficiency in SQL, Excel, and any experience with Google Analytics 4 or Mixpanel. Providing examples of how you've used these tools to drive insights will strengthen your application.
Highlight Commercial Acumen: Demonstrate your understanding of commercial strategies in your application. Discuss how your insights have previously impacted sales or customer engagement, showcasing your ability to align data analysis with business goals.
How to prepare for a job interview at Experian Group
✨Showcase Your Analytical Skills
As a CRM Insights Analyst, you'll need to demonstrate your analytical prowess. Be prepared to discuss your experience with SQL and how you've used it to derive insights from data. Bring examples of past projects where your analysis led to actionable recommendations.
✨Understand the Customer Journey
Familiarise yourself with customer journey mapping and segmentation strategies. During the interview, highlight your understanding of how these elements contribute to maximising customer lifetime value and improving communication strategies.
✨Discuss Testing and Optimisation
Be ready to talk about your experience with A/B testing and optimisation of marketing communications. Share specific examples of how you've tested hypotheses in previous roles and the impact those tests had on campaign performance.
✨Demonstrate Commercial Acumen
Employers are looking for candidates who understand the commercial implications of their work. Prepare to discuss how your insights have influenced business decisions or improved sales outcomes in your previous roles.
