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- Tasks: Lead email campaigns from planning to delivery, ensuring timely execution and customer-centric messaging.
- Company: Join Experian, a global leader in data and technology, transforming industries and empowering individuals.
- Benefits: Enjoy hybrid working, competitive pay, 25 days leave, and a focus on wellness and development.
- Why this job: Be part of a dynamic team that values innovation, collaboration, and making a real impact.
- Qualifications: Experience in CRM and campaign management, preferably with Salesforce Marketing Cloud and HTML skills.
- Other info: Experian celebrates diversity and offers a supportive environment for all employees.
The predicted salary is between 36000 - 60000 £ per year.
We\’re looking for a CRM Campaign Executive to join Consumer Services marketing function to help shape the future of customer engagement by crafting seamless customer journeys and delivering impactful campaigns.
What You\’ll Do
- Lead the end-to-end email deployment process – from planning and execution to testing and delivery. You will ensure campaigns and triggered communications go out on time, every time.
- Design and execute multi-channel customer journeys using Salesforce Marketing Cloud (Journey Builder), you will align messaging across email, SMS, push notifications, and more.
- Champion customer-centricity by embedding fair treatment and regulatory compliance into every campaign.
- Build and maintain responsive, accessible HTML email templates with dynamic content, using tools like Taxi for Email and Litmus for testing.
- Continuously optimise campaigns through A/B testing, performance analysis, and actionable insights.
- Be the subject matter expert on email best practices, design trends, and innovations in CRM and marketing automation.
- Collaborate cross-functionally with creative, data, and product teams to deliver high-impact campaigns that drive engagement and conversion.
About Experian
Experian is a global data and technology company, powering opportunities for people and businesses around the world. We help to redefine lending practices, uncover and prevent fraud, simplify healthcare, create marketing solutions, and gain deeper insights into the automotive market, all using our unique combination of data, analytics and software. We also assist millions of people to accomplish their financial goals and help them save time and money.
We operate across a range of markets, from financial services to healthcare, automotive, agribusiness, insurance, and many more industry segments.
We invest in people and new advanced technologies to unlock the power of data. As a FTSE 100 Index company listed on the London Stock Exchange (EXPN), we have a team of 22,500 people across 32 countries. Our corporate headquarters are in Dublin, Ireland. Learn more at experianplc.com.
Experience and Skills
- Proven experience in CRM and campaign management, with a strong grasp of customer lifecycle marketing.
- Hands-on experience with a CRM tool, preferably Salesforce Marketing Cloud, Journey Builder, and dynamic content.
- Proficiency in HTML for email, with a keen eye for design and accessibility
- Data-drive – you love using insights to improve targeting, segmentation, and performance.
- Familiarity with tools like Taxi for Email, Litmus, and SFMC.
Additional Information
Benefits package includes:
- Hybrid working
- Great compensation package and discretionary bonus
- Core benefits include pension, bupa healthcare, sharesave scheme and more
- 25 days annual leave with 8 bank holidays and 3 volunteering days. You can purchase additional annual leave.
Our uniqueness is that we celebrate yours. Experian\’s culture and people are important differentiators. We take our people agenda very seriously and focus on what matters; DEI, work/life balance, development, authenticity, collaboration, wellness, reward & recognition, volunteering… the list goes on. Experian\’s people first approach is award-winning; World\’s Best Workplaces 2024 (Fortune Top 25), Great Place To Work in 24 countries, and Glassdoor Best Places to Work 2024 to name a few. Check out Experian Life on social or our Careers Site to understand why.
Experian is proud to be an Equal Opportunity and Affirmative Action employer. Innovation is an important part of Experian\’s DNA and practices, and our diverse workforce drives our success. Everyone can succeed at Experian and bring their whole self to work, irrespective of their gender, ethnicity, religion, colour, sexuality, physical ability or age. If you have a disability or special need that requires accommodation, please let us know at the earliest opportunity.
#LI-DS1 #LI-Hybrid
Experian Careers – Creating a better tomorrow together
Find out what its like to work for Experian by clicking here
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CRM Campaign Executive - Salesforce Marketing Cloud employer: Experian Group
Contact Detail:
Experian Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Campaign Executive - Salesforce Marketing Cloud
✨Tip Number 1
Familiarise yourself with Salesforce Marketing Cloud and its features, especially Journey Builder. Understanding how to create and manage customer journeys will give you a significant edge during the interview process.
✨Tip Number 2
Showcase your knowledge of A/B testing and performance analysis. Be prepared to discuss specific examples of how you've used data-driven insights to optimise campaigns in previous roles.
✨Tip Number 3
Highlight your experience with HTML and email design. Bring examples of responsive email templates you've created, as this will demonstrate your technical skills and attention to detail.
✨Tip Number 4
Research Experian's values and culture, particularly their focus on diversity, equity, and inclusion. Being able to articulate how your personal values align with theirs can make a strong impression during your discussions.
We think you need these skills to ace CRM Campaign Executive - Salesforce Marketing Cloud
Some tips for your application 🫡
Understand the Role: Before applying, make sure to thoroughly read the job description for the CRM Campaign Executive position. Understand the key responsibilities and required skills, especially those related to Salesforce Marketing Cloud and customer journey design.
Tailor Your CV: Customise your CV to highlight relevant experience in CRM and campaign management. Emphasise your hands-on experience with Salesforce Marketing Cloud, HTML proficiency, and any tools like Taxi for Email and Litmus that you have used.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for customer engagement and your understanding of the role. Mention specific examples of past campaigns you've managed and how you optimised them using data-driven insights.
Showcase Your Skills: In your application, be sure to highlight your knowledge of email best practices, design trends, and your ability to collaborate cross-functionally. This will demonstrate your fit for the role and your readiness to contribute to impactful campaigns.
How to prepare for a job interview at Experian Group
✨Showcase Your CRM Knowledge
Make sure to highlight your experience with CRM tools, especially Salesforce Marketing Cloud. Be prepared to discuss specific campaigns you've managed and how you used Journey Builder to create customer journeys.
✨Demonstrate Your Design Skills
Since the role involves building HTML email templates, bring examples of your work. Discuss your approach to design and accessibility, and how you ensure emails are responsive and engaging.
✨Be Data-Driven
Prepare to talk about how you've used data to optimise campaigns in the past. Share examples of A/B testing you've conducted and the insights gained from performance analysis that led to improved targeting and segmentation.
✨Emphasise Collaboration
This role requires working cross-functionally, so be ready to discuss your experience collaborating with creative, data, and product teams. Highlight any successful campaigns that resulted from teamwork and how you contributed to those efforts.
