At a Glance
- Tasks: Lead product marketing and create compelling propositions for Experian's Marketing Services.
- Company: Join a leading tech company with a focus on innovation and collaboration.
- Benefits: Hybrid work model, competitive salary, and opportunities for professional growth.
- Other info: Dynamic role with excellent cross-functional collaboration opportunities.
- Why this job: Make an impact by shaping how products are positioned in the market.
- Qualifications: Experience in B2B marketing and strong storytelling skills required.
The predicted salary is between 50000 - 60000 € per year.
This is a Hybrid role based in London or Nottingham (40% in the office) reporting to the Director of Customer Engagement for Marketing Services.
Responsibilities
- Lead the development and execution of product marketing and propositions across the Experian Marketing Services portfolio.
- Develop an understanding of EMS markets, buyers, sectors and use cases to inform clear positioning and messaging.
- Monitor market trends, competitive activity and customer feedback to continuously refine positioning and propositions.
- Define and maintain value propositions, positioning and narrative that differentiate EMS products and capabilities in market.
- Partner with Product Management to translate product capabilities, roadmaps and strategic plans into market‑ready propositions.
- Create high‑quality product marketing assets that articulate EMS value, including messaging frameworks, decks, use cases and supporting content.
- Support go‑to‑market planning and product launches, ensuring Marketing Services products are clearly positioned and well understood.
- Collaborate with Customer Engagement, Go‑To‑Market and Marketing teams to improve market awareness and engagement while ensuring all product and proposition messaging is accurate, compliant and fit for purpose.
Experience and Skills
- Product marketing experience within B2B Marketing Services, AdTech, or Media and Technology Services.
- Experience creating and owning value propositions and value‑led narratives.
- Experience creating engaging content and marketing materials delivered across campaigns, events, PR.
- Excellent storytelling skills to bring the value we deliver to clients to life.
- Excellent cross‑functional collaboration and stakeholder management.
Copy of Product and Proposition Marketing Manager employer: Experian Group
Experian is an exceptional employer that fosters a dynamic and inclusive work culture, offering employees the chance to thrive in a hybrid environment in vibrant cities like London or Nottingham. With a strong focus on professional development, employees are encouraged to grow their skills and advance their careers while collaborating with cross-functional teams to create impactful marketing strategies. The company values innovation and creativity, making it an ideal place for those seeking meaningful and rewarding employment in the fast-paced world of marketing services.
StudySmarter Expert Advice🤫
We think this is how you could land Copy of Product and Proposition Marketing Manager
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join relevant online groups, and don’t be shy about reaching out to folks on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website that highlights your best work and achievements. This is your chance to showcase your storytelling skills and the value you can bring to potential employers.
✨Tip Number 3
Prepare for interviews by researching the company and its products. Understand their market positioning and think about how you can contribute to their goals. Tailor your responses to show how your experience aligns with their needs.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of opportunities waiting for you, and applying directly can sometimes give you an edge. Plus, it’s super easy to keep track of your applications this way!
We think you need these skills to ace Copy of Product and Proposition Marketing Manager
Some tips for your application 🫡
Know Your Stuff:Before you start writing, make sure you really understand the role and what we do at StudySmarter. Dive into our website and get a feel for our products and values. This will help you tailor your application to show us why you're the perfect fit!
Be Authentic:We want to hear your voice! Don’t be afraid to let your personality shine through in your application. Share your experiences and how they relate to the role. Authenticity goes a long way in making your application stand out.
Showcase Your Skills:Highlight your relevant experience and skills that align with the job description. Use specific examples to demonstrate how you've successfully tackled similar challenges in the past. We love seeing how you can bring value to our team!
Check Your Work:Before hitting send, give your application a thorough proofread. Typos and errors can distract from your message. Make sure everything is polished and professional. And remember, apply through our website for the best chance of getting noticed!
How to prepare for a job interview at Experian Group
✨Know Your Product Inside Out
Before the interview, dive deep into the company's products and services. Understand their value propositions and how they differentiate from competitors. This will help you articulate your insights and show that you're genuinely interested in the role.
✨Showcase Your Storytelling Skills
Since storytelling is key in this role, prepare examples of how you've successfully communicated value propositions in the past. Use the STAR method (Situation, Task, Action, Result) to structure your responses and make them memorable.
✨Research Market Trends
Stay updated on the latest trends in B2B Marketing Services, AdTech, and Media. Bring up relevant trends during your interview to demonstrate your market awareness and how it can inform your strategies in the role.
✨Prepare for Cross-Functional Collaboration Questions
Expect questions about working with different teams. Think of specific instances where you've collaborated effectively with product management or marketing teams. Highlight your communication skills and how you ensure alignment across functions.
