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- Tasks: Drive customer engagement and retention through innovative marketing strategies and hands-on execution.
- Company: Join Expereo, a leading provider of managed internet solutions with a dynamic culture.
- Benefits: Enjoy a hybrid working model, bonus plan, private medical, and 25 days holiday.
- Other info: Be part of a diverse team focused on community and environmental impact.
- Why this job: Make a real impact in customer marketing while working with cutting-edge technology.
- Qualifications: 5-7 years in Customer Marketing with strong skills in lifecycle and advocacy strategies.
The predicted salary is between 50000 - 65000 ÂŁ per year.
We are the Intelligent Internet Platform. We connect People, Places, and Things anywhere, managing Internet Performance better than anyone else while providing One Global Experience, delivering Visibility, Control, and Security through expereoOne. Expereo believes in the power of Internet connectivity. As the world's largest provider of managed internet, SD‑WAN/SASE, and Cloud connectivity solutions, we power enterprises and government sites worldwide, helping to enhance every business’ productivity with flexible and optimal Internet performance.
As a trusted partner of Fortune 500 enterprises, our continued success depends on the talented individuals who make Expereo a dynamic, effective, multicultural, and equitable environment.
About the role: This is an exciting opportunity to join a market‑leading company with ambitious growth plans, owning and scaling Customer Marketing across EMEA. As Customer Marketing Manager, you will be responsible for developing and executing marketing strategies that drive customer value, retention, expansion, and advocacy across the customer lifecycle. You will partner closely with Customer Success, Sales, Product, and Demand Generation teams to design programs that support onboarding, adoption, upsell/cross‑sell, renewals, and customer storytelling. This role combines strategic planning with hands‑on execution, with a strong focus on customer engagement, lifecycle marketing, and demonstrating customer impact.
Responsibilities
- Develop and execute customer marketing strategies aligned with regional and global business objectives to drive an increase in share of wallet with our customers.
- Own customer lifecycle marketing programs including onboarding, adoption, retention, renewal, and expansion.
- Design and deliver customer advocacy programs (case studies, testimonials, references, reviews, awards).
- Create and manage customer communications, campaigns, and enablement content across key touchpoints.
- Partner with Customer Success and Sales to support upsell, cross‑sell, and renewal motions.
- Lead customer‑focused events, webinars, user groups, and communities to deepen engagement.
- Develop customer segmentation and targeted messaging based on use case, industry, and lifecycle stage.
- Track and report on customer marketing performance, including engagement, retention, expansion, and advocacy metrics.
- Support customer onboarding and enablement with relevant content and best‑practice programs.
- Conduct customer insights, voice‑of‑customer, and market analysis to identify growth opportunities.
Requirements
- 5–7 years’ experience in Customer Marketing, Lifecycle Marketing, or B2B SaaS/technology marketing.
- Driven by increasing customer NPS and increasing share of wallet.
- Social media savvy with an active LinkedIn profile.
- AI master, using AI to create content, automation and creative in using AI tools.
- Experience building or scaling a Customer Marketing function is a strong plus.
- Strong understanding of customer lifecycle, retention, expansion, and advocacy strategies.
- Proven ability to translate customer insights into impactful marketing programs.
- Experience creating compelling customer content and storytelling assets.
- Hands‑on experience with marketing automation tools (HubSpot, 6Sense) and CRM systems (Salesforce) is an advantage.
- Ability to manage multiple initiatives and stakeholders in a fast‑paced environment.
- Excellent communication, collaboration, and relationship‑building skills.
- Business degree or equivalent in Marketing or a related field.
- Self‑motivated, detail‑oriented, and analytically minded.
- Fluent in English; additional languages are a plus.
- Willingness to travel for customer events and meetings.
Benefits
- Pension Plan
- Hybrid working
- Bonus Plan
- 25 days Holiday
- Private Medical
Beyond the Job
We’re proud of our focus on Environment, Social and Governance as well as the passion we display for the communities where we live and work.
EEO (Equal Employment Opportunities) Statement: Expereo is an Equal Opportunities employer who aims to support and celebrate every employee that comes through our doors. We respect and support all of our people regardless of background, religion, nationality, sexual orientation, age, or physical condition.
Customer Marketing Manager in London employer: Expereo
Contact Detail:
Expereo Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Customer Marketing Manager in London
✨Tip Number 1
Network like a pro! Reach out to current employees at Expereo on LinkedIn and ask about their experiences. A friendly chat can give you insider info and might just get your foot in the door.
✨Tip Number 2
Show off your skills! Prepare a portfolio or case studies that highlight your past successes in customer marketing. This will help you stand out and demonstrate your ability to drive customer value.
✨Tip Number 3
Get involved in relevant online communities. Join forums or groups related to customer marketing and share your insights. This not only builds your profile but also shows your passion for the field.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of the Expereo team.
We think you need these skills to ace Customer Marketing Manager in London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Customer Marketing Manager role. Highlight your experience in customer lifecycle marketing and how it aligns with our goals at Expereo. We want to see how you can drive customer value and retention!
Showcase Your Achievements: Don’t just list your responsibilities; share specific achievements that demonstrate your impact in previous roles. Use metrics where possible to show how you’ve increased customer engagement or retention. We love numbers that tell a story!
Be Authentic: Let your personality shine through in your application. We’re looking for someone who can connect with customers and build relationships, so don’t be afraid to show us who you are and what makes you passionate about customer marketing.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team at Expereo!
How to prepare for a job interview at Expereo
✨Know Your Customer Marketing Inside Out
Make sure you’re well-versed in customer marketing strategies, especially those related to lifecycle marketing. Brush up on how to drive customer value and retention, as these are key aspects of the role. Be ready to discuss specific examples from your past experience that demonstrate your success in these areas.
✨Showcase Your Collaboration Skills
This role requires working closely with various teams like Customer Success and Sales. Prepare to share examples of how you've successfully collaborated with different departments in previous roles. Highlight any cross-functional projects you've led or contributed to, showcasing your ability to build relationships and drive results.
✨Be Data-Driven
Since tracking and reporting on customer marketing performance is crucial, come prepared with insights on how you’ve used data to inform your marketing strategies. Discuss specific metrics you’ve improved, such as NPS or customer retention rates, and how you leveraged analytics tools to achieve these results.
✨Demonstrate Your AI Savvy
Given the emphasis on using AI for content creation and automation, be ready to talk about your experience with AI tools. Share examples of how you’ve integrated AI into your marketing efforts, whether it’s through content generation or enhancing customer engagement. This will show that you’re not just keeping up with trends but actively utilising them.