At a Glance
- Tasks: Drive customer marketing strategies and enhance customer engagement across EMEA.
- Company: Join a market-leading company with ambitious growth plans.
- Benefits: Enjoy hybrid working, a bonus plan, and 25 days holiday.
- Other info: Be part of a company that values community and diversity.
- Why this job: Make a real impact on customer retention and advocacy while growing your career.
- Qualifications: 5-7 years in Customer Marketing or B2B SaaS; social media savvy and AI proficient.
The predicted salary is between 50000 - 65000 £ per year.
This is an exciting opportunity to join a market-leading company with ambitious growth plans, owning and scaling Customer Marketing across EMEA.
As Customer Marketing Manager, you will be responsible for developing and executing marketing strategies that drive customer value, retention, expansion, and advocacy across the customer lifecycle. You will partner closely with Customer Success, Sales, Product, and Demand Generation teams to design programs that support onboarding, adoption, upsell/cross-sell, renewals, and customer storytelling. This role combines strategic planning with hands-on execution, with a strong focus on customer engagement, lifecycle marketing, and demonstrating customer impact.
Responsibilities
- Develop and execute customer marketing strategies aligned with regional and global business objectives to drive an increase in share of wallet with our customers.
- Own customer lifecycle marketing programs including onboarding, adoption, retention, renewal, and expansion.
- Design and deliver customer advocacy programs (case studies, testimonials, references, reviews, awards).
- Create and manage customer communications, campaigns, and enablement content across key touchpoints.
- Partner with Customer Success and Sales to support upsell, cross-sell, and renewal motions.
- Lead customer-focused events, webinars, user groups, and communities to deepen engagement.
- Develop customer segmentation and targeted messaging based on use case, industry, and lifecycle stage.
- Track and report on customer marketing performance, including engagement, retention, expansion, and advocacy metrics.
- Support customer onboarding and enablement with relevant content and best-practice programs.
- Conduct customer insights, voice-of-customer, and market analysis to identify growth opportunities.
Qualifications
- 5–7 years’ experience in Customer Marketing, Lifecycle Marketing, or B2B SaaS/technology marketing.
- Driven by increasing customer NPS and increasing share of wallet.
- Social media savvy with an active LinkedIn profile.
- AI master, using AI to create content, automation, and creative in using AI tools.
- Experience building or scaling a Customer Marketing function is a strong plus.
- Strong understanding of customer lifecycle, retention, expansion, and advocacy strategies.
- Proven ability to translate customer insights into impactful marketing programs.
- Experience creating compelling customer content and storytelling assets.
- Hands-on experience with marketing automation tools (HubSpot, 6Sense) and CRM systems (Salesforce) is an advantage.
- Ability to manage multiple initiatives and stakeholders in a fast-paced environment.
- Excellent communication, collaboration, and relationship-building skills.
- Business degree or equivalent in Marketing or a related field.
- Self-motivated, detail-oriented, and analytically minded.
- Fluent in English; additional languages are a plus.
- Willingness to travel for customer events and meetings.
Benefits
- Pension Plan
- Hybrid working
- Bonus Plan
- 25 days Holiday
- Private Medical
Beyond the Job
We’re proud of our focus on Environment, Social and Governance as well as the passion we display for the communities where we live and work.
EEO Statement
Expereo is an Equal Opportunities employer who aims to support and celebrate every employee that comes through our doors. We respect and support all of our people regardless of background, religion, nationality, sexual orientation, age, or physical condition.
Customer Marketing Manager employer: Expereo
Expereo is an exceptional employer that champions a vibrant work culture, offering a hybrid working model and a comprehensive benefits package including a pension plan, bonus scheme, and private medical insurance. With a strong commitment to employee growth and community engagement, Expereo fosters an environment where innovative marketing strategies thrive, making it an ideal place for professionals eager to make a meaningful impact in customer marketing across EMEA.
StudySmarter Expert Advice🤫
We think this is how you could land Customer Marketing Manager
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn, attend relevant events, and don’t be shy about asking for informational interviews. The more connections you make, the better your chances of landing that Customer Marketing Manager role.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your past marketing campaigns, customer success stories, and any cool projects you've worked on. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its customer marketing strategies. Be ready to discuss how you can contribute to their goals, especially around customer engagement and retention. Tailor your answers to reflect their values and objectives.
✨Tip Number 4
Don’t forget to apply through our website! We love seeing candidates who are genuinely interested in joining us. Plus, it’s a great way to ensure your application gets the attention it deserves.
We think you need these skills to ace Customer Marketing Manager
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Customer Marketing Manager role. Highlight your experience in customer lifecycle marketing and how it aligns with our ambitious growth plans at StudySmarter.
Showcase Your Achievements:Don’t just list your responsibilities; share specific examples of how you’ve driven customer engagement and retention in previous roles. We love seeing quantifiable results that demonstrate your impact!
Be Authentic:Let your personality shine through in your application. We’re looking for someone who can connect with customers and tell compelling stories, so don’t be afraid to show us who you are!
Apply Through Our Website:We encourage you to submit your application directly through our website. It’s the best way for us to receive your details and ensures you’re considered for this exciting opportunity at StudySmarter!
How to prepare for a job interview at Expereo
✨Know Your Customer Marketing Inside Out
Make sure you brush up on the latest trends in customer marketing, especially in the B2B SaaS space. Be ready to discuss how you would develop and execute strategies that drive customer value and retention, as this will show your understanding of the role.
✨Showcase Your Collaboration Skills
Since this role involves partnering with various teams like Customer Success and Sales, prepare examples of how you've successfully collaborated in the past. Highlight specific projects where teamwork led to improved customer engagement or successful marketing campaigns.
✨Demonstrate Your Analytical Mindset
Be prepared to talk about how you've tracked and reported on marketing performance metrics in previous roles. Discuss any tools you've used, like HubSpot or Salesforce, and how you've leveraged data to inform your marketing strategies.
✨Bring Your AI Game
With a focus on using AI for content creation and automation, be ready to share your experiences with AI tools. Discuss how you've integrated AI into your marketing efforts to enhance customer engagement and storytelling, which will set you apart from other candidates.
