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For Companies At a Glance
- Tasks: Optimise marketing systems and processes to drive demand generation and performance measurement.
- Company: Join Expereo, the world's largest managed internet provider with a dynamic culture.
- Benefits: Enjoy hybrid working, a bonus plan, private medical, and 25 days holiday.
- Other info: Embrace a multicultural environment focused on continuous improvement and community support.
- Why this job: Be part of a market leader and make a real impact in global marketing operations.
- Qualifications: 5+ years in B2B Marketing Operations with expertise in HubSpot and Salesforce.
The predicted salary is between 50000 - 60000 £ per year.
We are the Intelligent Internet Platform. We connect People, Places, and Things anywhere, managing Internet Performance better than anyone else while providing One Global Experience, delivering Visibility, Control, and Security through expereoOne. Expereo believes in the power of Internet connectivity. As the world's largest provider of managed internet, SD-WAN/SASE, and Cloud connectivity solutions, we power enterprises and government sites worldwide, helping to enhance every business’ productivity with flexible and optimal Internet performance. As a trusted partner of Fortune 500 enterprises, our continued success depends on the talented individuals who make Expereo a dynamic, effective, multicultural, and equitable environment.
About the role
This is an exciting opportunity to join a market-leading company with ambitious growth plans, playing a critical role in enabling a high-performing global marketing organisation. As Marketing Operations Analyst, you will be responsible for optimising marketing systems, processes, data, and reporting to support demand generation, customer marketing, and partner marketing across EMEA. You will work closely with Marketing, Sales Operations, Revenue Operations, and Analytics teams to ensure accurate data flow, campaign execution, attribution, and performance measurement. This role is highly analytical and operational, with a strong focus on process optimisation, automation, and delivering actionable insights to drive smarter marketing decisions.
Responsibilities
- Manage and optimise marketing operations processes, systems, and workflows across the full funnel. Systems are 6Sense, Hubspot and Salesforce.
- Own marketing automation and CRM integration to ensure clean data, accurate reporting, and efficient execution.
- Build, maintain, and optimise dashboards and reports covering pipeline, revenue attribution, and campaign performance.
- Support demand generation, customer, and partner marketing teams with campaign setup, QA, execution, and optimisation.
- Establish and maintain data governance, lead management, scoring, routing, and lifecycle definitions.
- Analyse marketing performance trends and provide insights to improve conversion, efficiency, and ROI.
- Partner with Sales Operations and RevOps to align funnel metrics, attribution models, and forecasting.
- Support rollout and adoption of new tools, processes, and best practices within the marketing organisation.
- Ensure compliance with data privacy and consent management requirements (GDPR).
- Document processes, maintain operational playbooks, and contribute to continuous improvement initiatives.
Being hungry to drive pipeline, a solution mindset, positive approach and proud in winning business.
Qualifications
- 5+ years’ experience in B2B Marketing Operations within a B2B technology environment.
- Expertise in marketing automation platform - HubSpot and CRM systems - Salesforce and intent platform 6Sense and Cognism.
- Experience with data analysis, reporting, dashboards, and funnel performance measurement.
- Solid understanding of lead management, attribution models, and demand generation workflows.
- High attention to detail with a process-driven and analytical mindset.
- Ability to manage multiple priorities and projects in a fast-paced, cross-functional environment.
- Strong communication skills with the ability to translate data into actionable insights.
- Business, Marketing, Analytics, or equivalent degree or experience.
- Proactive, self-motivated, and comfortable working with incomplete or complex data.
- Fluent in English; additional languages are a plus.
Being hungry to drive pipeline, a solution mindset, positive approach and proud in winning business.
Benefits
- Pension Plan
- Hybrid working
- Bonus Plan
- 25 days Holiday
- Private Medical
Beyond the Job
We’re proud of our focus on Environment, Social and Governance as well as the passion we display for the communities where we live and work.
EEO (Equal Employment Opportunities) Statement
Expereo is an Equal Opportunities employer who aims to support and celebrate every employee that comes through our doors. We respect and support all of our people regardless of background, religion, nationality, sexual orientation, age, or physical condition.
Marketing Operations Analyst employer: Expereo International
Contact Detail:
Expereo International Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Operations Analyst
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your marketing projects and achievements. This gives potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its culture. Tailor your answers to reflect how your experience aligns with their goals, especially in optimising marketing operations and driving results.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team at Expereo.
We think you need these skills to ace Marketing Operations Analyst
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Marketing Operations Analyst role. Highlight your experience with marketing automation platforms like HubSpot and CRM systems such as Salesforce. We want to see how your skills align with our needs!
Showcase Your Analytical Skills: Since this role is highly analytical, don’t forget to showcase your data analysis and reporting skills. Include specific examples of how you've used data to drive marketing decisions in your previous roles. We love numbers that tell a story!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you’re passionate about marketing operations and how you can contribute to our ambitious growth plans. Let us know what excites you about working with Expereo!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep track of your application and ensures you don’t miss out on any important updates. We can’t wait to hear from you!
How to prepare for a job interview at Expereo International
✨Know Your Tools Inside Out
Make sure you’re familiar with the marketing automation platforms and CRM systems mentioned in the job description, like HubSpot and Salesforce. Brush up on how they integrate with each other and be ready to discuss your experience using these tools to optimise marketing processes.
✨Showcase Your Analytical Skills
Prepare to talk about specific examples where you've used data analysis to drive marketing decisions. Think of instances where you’ve built dashboards or reports that led to actionable insights, and be ready to explain how those insights improved campaign performance.
✨Understand the Full Funnel
Get a solid grasp of the marketing funnel and be prepared to discuss lead management, attribution models, and demand generation workflows. This will show that you understand the bigger picture and can contribute to optimising processes across the entire funnel.
✨Be Ready for Scenario Questions
Expect questions that ask how you would handle specific challenges related to marketing operations. Think through scenarios where you had to manage multiple priorities or improve a process, and be ready to share your thought process and solutions.