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- Tasks: Drive customer engagement and retention through innovative marketing strategies and programmes.
- Company: Join a market-leading company with ambitious growth plans and a focus on community.
- Benefits: Enjoy a hybrid working model, bonus plan, pension, and 25 days holiday.
- Other info: Be part of a diverse team that values social responsibility and personal development.
- Why this job: Make a real impact by enhancing customer experiences and driving business growth.
- Qualifications: 5-7 years in Customer Marketing or B2B SaaS, with strong communication skills.
The predicted salary is between 50000 - 65000 £ per year.
This is an exciting opportunity to join a market-leading company with ambitious growth plans, owning and scaling Customer Marketing across EMEA.
As Customer Marketing Manager, you will be responsible for developing and executing marketing strategies that drive customer value, retention, expansion, and advocacy across the customer lifecycle. You will partner closely with Customer Success, Sales, Product, and Demand Generation teams to design programs that support onboarding, adoption, upsell/cross-sell, renewals, and customer storytelling. This role combines strategic planning with hands-on execution, with a strong focus on customer engagement, lifecycle marketing, and demonstrating customer impact.
Responsibilities- Develop and execute customer marketing strategies aligned with regional and global business objectives to drive an increase in share of wallet with our customers.
- Own customer lifecycle marketing programs including onboarding, adoption, retention, renewal, and expansion.
- Design and deliver customer advocacy programs (case studies, testimonials, references, reviews, awards).
- Create and manage customer communications, campaigns, and enablement content across key touchpoints.
- Partner with Customer Success and Sales to support upsell, cross-sell, and renewal motions.
- Lead customer-focused events, webinars, user groups, and communities to deepen engagement.
- Develop customer segmentation and targeted messaging based on use case, industry, and lifecycle stage.
- Track and report on customer marketing performance, including engagement, retention, expansion, and advocacy metrics.
- Support customer onboarding and enablement with relevant content and best-practice programs.
- Conduct customer insights, voice-of-customer, and market analysis to identify growth opportunities.
- 5–7 years’ experience in Customer Marketing, Lifecycle Marketing, or B2B SaaS/technology marketing.
- Driven by increasing customer NPS and increasing share of wallet.
- Social media savvy with an active LinkedIn profile.
- AI master, using AI to create content, automation, and creative in using AI tools.
- Experience building or scaling a Customer Marketing function is a strong plus.
- Strong understanding of customer lifecycle, retention, expansion, and advocacy strategies.
- Proven ability to translate customer insights into impactful marketing programs.
- Experience creating compelling customer content and storytelling assets.
- Hands-on experience with marketing automation tools (HubSpot, 6Sense) and CRM systems (Salesforce) is an advantage.
- Ability to manage multiple initiatives and stakeholders in a fast-paced environment.
- Excellent communication, collaboration, and relationship-building skills.
- Business degree or equivalent in Marketing or a related field.
- Self-motivated, detail-oriented, and analytically minded.
- Fluent in English; additional languages are a plus.
- Willingness to travel for customer events and meetings.
- Pension Plan
- Hybrid working
- Bonus Plan
- 25 days Holiday
- Private Medical
We’re proud of our focus on Environment, Social and Governance as well as the passion we display for the communities where we live and work.
Expereo is an Equal Opportunities employer who aims to support and celebrate every employee that comes through our doors. We respect and support all of our people regardless of background, religion, nationality, sexual orientation, age, or physical condition.
Customer Marketing Manager employer: Expereo International
Contact Detail:
Expereo International Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Customer Marketing Manager
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn, attend relevant events, and don’t be shy about asking for informational interviews. The more connections you make, the better your chances of landing that Customer Marketing Manager role.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your past marketing campaigns, customer success stories, and any cool projects you've worked on. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its customer marketing strategies. Be ready to discuss how you can contribute to their goals, especially around customer engagement and retention. Tailor your answers to reflect their values and objectives.
✨Tip Number 4
Don’t forget to apply through our website! We love seeing candidates who are genuinely interested in joining us. Plus, it’s a great way to ensure your application gets into the right hands quickly.
We think you need these skills to ace Customer Marketing Manager
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Customer Marketing Manager role. Highlight your experience in customer lifecycle marketing and how it aligns with our ambitious growth plans.
Showcase Your Achievements: Don’t just list your responsibilities; share specific examples of how you’ve driven customer value and retention in previous roles. We love seeing quantifiable results!
Be Authentic: Let your personality shine through in your application. We’re looking for someone who can connect with customers and create compelling stories, so don’t be afraid to show us who you are.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity!
How to prepare for a job interview at Expereo International
✨Know Your Customer Marketing Inside Out
Make sure you brush up on the latest trends and strategies in customer marketing. Be ready to discuss how you would develop and execute marketing strategies that drive customer value and retention. Show them you understand the customer lifecycle and can translate insights into impactful programmes.
✨Showcase Your Collaboration Skills
This role involves working closely with various teams like Customer Success, Sales, and Product. Prepare examples of how you've successfully partnered with different departments in the past. Highlight your communication and relationship-building skills to demonstrate you're a team player.
✨Bring Data to the Table
Be prepared to talk about how you've tracked and reported on marketing performance metrics in previous roles. Discuss specific examples of how you've used data to drive decisions and improve customer engagement, retention, and advocacy. Numbers speak volumes!
✨Get Creative with Customer Advocacy
Since you'll be designing customer advocacy programmes, think of innovative ways to showcase customer success stories. Prepare ideas for case studies, testimonials, or even awards that could highlight customer achievements. Show them your creative side and how you can make customer voices heard.