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For Companies At a Glance
- Tasks: Engage with finance leaders, qualify leads, and book meetings to drive sales growth.
- Company: Join Expend, a fast-growing London Fintech startup revolutionising business expense management.
- Benefits: Enjoy competitive salary, uncapped commission, share options, and flexible remote work.
- Why this job: Be part of an innovative team with real impact and clear career progression opportunities.
- Qualifications: 1+ years in sales development, strong communication skills, and familiarity with CRM tools required.
- Other info: Participate in monthly social events and enjoy a fun, inclusive company culture.
The predicted salary is between 28800 - 42000 £ per year.
About Expend
Expend is a fast-growing London-based Fintech startup revolutionising how businesses manage expenses. Our powerful, all-in-one platform streamlines business spending with automation - covering everything from receipts and mileage to invoices, tax reporting, and smart payment cards. We’re transforming a vast industry plagued by outdated systems with innovative, intuitive software that saves time, reduces hassle, and puts control back in the hands of finance teams. We’re tackling a massive global market and are already seeing exciting traction. With a bold mission, strong product-market fit, and ambitious growth plans, Expend offers a unique opportunity to be part of something impactful from an early stage.
The Role
Are you an ambitious, lead-hungry SDR looking to make a big impact at a fast-paced SaaS company? We are looking for an ambitious and motivated Sales Development Representative (SDR) to join our expanding Sales team. If you thrive on high-volume outreach, love engaging with C-level prospects, get a rush from booking that next big meeting, and want the opportunity to earn from your own pipeline, we want to hear from you. This junior but pivotal role is perfect for someone eager to make their mark in SaaS sales, thrive in a startup environment, and be directly responsible for driving top-of-funnel growth.
As an SDR at Expend, you’ll be the first point of contact for potential customers, engaging with finance leaders across a wide range of industries - including care homes, childcare, logistics, and professional services. Your mission: spark interest, qualify leads, and book meetings that fuel our sales pipeline.
What You’ll Do
- Prospect and engage daily with CFOs, Finance Directors, and other senior decision-makers using a mix of outbound calls, emails, and LinkedIn messaging.
- Qualify inbound leads from marketing and website activity quickly and effectively, understanding their needs and ensuring fit.
- Book high-quality meetings and demos for Senior Sales people, providing detailed handover notes to support deal conversion.
- Nurture leads over time through follow-up sequences and content sharing to keep them engaged.
- Own your pipeline, ensuring consistent activity tracking and accurate forecasting within our CRM (HubSpot).
- Collaborate closely with senior members of Sales and Marketing to refine targeting strategies, messaging, and improve lead conversion.
- Contribute ideas and best practices to our growing SDR playbook and help shape the future of the Sales function.
Your success will be visible, the more meetings you book, the faster we grow, the more you earn. Prove yourself in this role, and there’s a clear path to advance, whether you aspire to be an Account Executive, Sales Manager, or beyond.
What We’re Looking For
- 1+ years of experience in a Sales Development Representative (or similar lead generation) role, ideally in SaaS or Fintech.
- Proven track record of hitting or exceeding KPIs and targets for meetings/bookings or pipeline generation.
- Strong communication skills - clear, persuasive, and confident with both written and spoken communication.
- Familiarity with outbound sales frameworks (e.g. MEDDIC) and qualification best practices.
- Skilled at asking the right questions to uncover needs and pain points.
- Able to handle objections and keep prospects intrigued.
- Experience using CRM tools like HubSpot (preferred) or similar.
- A self-starter mentality - motivated, proactive, and organised, especially in a remote work setting.
- You’re a collaborator, and while you love winning, you also share knowledge with peers and work well with Sales team members and Account Managers to achieve collective goals.
- Adaptable to change, fast-paced environments, and different prospect types.
- Enthusiasm for technology and a genuine interest in solving real business problems.
What We Offer
- Competitive base salary plus uncapped commission - your earning potential grows with every meeting booked and every target exceeded.
- Share options - your success contributes to your own upside.
- Flexible working - fully remote with access to our London co-working hub.
- Ongoing sales training, mentorship, and career progression opportunities.
- 25 days annual leave plus bank holidays.
- Monthly social team events and a fun, inclusive company culture.
Join Us
This is more than just a junior sales role. It’s a launchpad for a high-impact career in Fintech, with real ownership and a voice in a growing team. If you’re excited to be part of a fast-moving, innovative company - and want to help businesses transform the way they manage expenses - we’d love to hear from you. Apply today and let’s grow together.
Sales Development Representative (SDR) | High-Growth London Fintech | Salary + Equity (Greater London) employer: Expend
Contact Detail:
Expend Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Sales Development Representative (SDR) | High-Growth London Fintech | Salary + Equity (Greater London)
✨Tip Number 1
Familiarise yourself with the Fintech landscape, especially around expense management solutions. Understanding the challenges businesses face in this area will help you engage more effectively with potential clients and demonstrate your knowledge during conversations.
✨Tip Number 2
Leverage LinkedIn to connect with finance professionals and decision-makers. Engage with their content and share insights related to expense management to build rapport before reaching out directly.
✨Tip Number 3
Practice your pitch! Role-play with friends or colleagues to refine your approach when speaking to C-level executives. The more comfortable you are, the more confident you'll sound when making those crucial calls.
✨Tip Number 4
Stay organised and proactive in your follow-ups. Use a CRM tool like HubSpot to track your interactions and set reminders for follow-ups, ensuring no lead slips through the cracks and demonstrating your commitment to nurturing relationships.
We think you need these skills to ace Sales Development Representative (SDR) | High-Growth London Fintech | Salary + Equity (Greater London)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in sales development or lead generation, particularly in SaaS or Fintech. Use specific metrics to demonstrate your success in meeting KPIs and targets.
Craft a Compelling Cover Letter: In your cover letter, express your enthusiasm for the role and the company. Mention how your skills align with the responsibilities of the SDR position and provide examples of how you've successfully engaged with senior decision-makers in the past.
Showcase Communication Skills: Since strong communication is key for this role, ensure your application reflects your ability to communicate clearly and persuasively. Use concise language and avoid jargon to make your points stand out.
Highlight Adaptability: Given the fast-paced nature of the startup environment, emphasise your adaptability and self-starter mentality. Share examples of how you've thrived in changing situations or taken initiative in previous roles.
How to prepare for a job interview at Expend
✨Research the Company
Before your interview, take some time to understand Expend's mission, values, and the specifics of their platform. Familiarise yourself with their target market and recent achievements. This will not only help you answer questions more effectively but also show your genuine interest in the company.
✨Prepare for Role-Specific Questions
Expect questions related to your experience as an SDR, particularly in SaaS or Fintech. Be ready to discuss your previous successes in lead generation, how you've met KPIs, and your familiarity with outbound sales frameworks like MEDDIC. Use specific examples to illustrate your points.
✨Showcase Your Communication Skills
As an SDR, strong communication is key. During the interview, demonstrate your ability to articulate thoughts clearly and persuasively. Practice answering questions out loud to ensure you sound confident and professional, whether in person or via video call.
✨Ask Insightful Questions
At the end of the interview, be prepared to ask thoughtful questions about the role, team dynamics, and growth opportunities within Expend. This shows that you're not only interested in the position but also thinking about how you can contribute to the company's success.
