At a Glance
- Tasks: Create innovative marketing strategies to connect travellers with unforgettable experiences.
- Company: Join Expedia Group, a global leader in travel powered by passionate people.
- Benefits: Flexible work environment, competitive salary, and opportunities for professional growth.
- Other info: Collaborative culture with a focus on AI and automation in marketing.
- Why this job: Make a real impact on how millions explore the world through data-driven marketing.
- Qualifications: Degree in a relevant field and strong skills in data analysis and SEM strategy.
The predicted salary is between 63000 - 77000 £ per year.
At Expedia Group, we help travelers explore the world, one journey at a time.
As a global travel company powered by passionate people, trusted partnerships, and leading technology, we connect travelers, partners, and advertisers through our consumer brands, B2B network, and travel advertising business.
Here, you'll do meaningful work that helps millions of people discover, book, and experience travel with more ease, confidence, and joy.
Our five Behaviors-Traveler First, Think Big, Operate with Excellence, Ownership Mindset, and Succeed Together-help foster a supportive environment where people can grow their careers and have the flexibility, benefits, and support to do their best work.
Join us and build for travelers everywhere.
- Manager, Performance Marketing
- Introduction to the Team
We create and deliver tailored marketing strategies for Expedia Group's brands, focusing on establishing strong connections and cohesive experiences for travelers and partners.
We leverage our functional expertise and creative excellence to build trust and loyalty for our brands through innovative marketing approaches and technology.
Make an Impact
The Performance Marketing team helps Expedia Group connect travelers with the right travel experiences through data-led, technology-enabled marketing.
This role sits at the intersection of search marketing, product strategy, data science, and automation.
You will shape the strategy and operating model for Expedia Group's non-Google search portfolio, combining search expertise, experimentation, automation, and artificial intelligence (AI) to improve efficiency and accelerate growth across global markets.
In this role, you will Own the strategic vision and performance of the non-Google Search Engine Marketing (SEM) portfolio, including Bing, Yahoo Japan, and Naver
- Develop scalable account-structure standards, testing frameworks, and decision-making playbooks for campaign management and optimization
- Lead AI, automation, and marketing technology initiatives, including dashboards, monitoring systems, and AI-powered workflows
- Partner with Product, Engineering, Data Science, and Operations teams to define roadmaps and build solutions that connect business objectives with technical implementation
- Serve as the subject matter expert for non-Google search engines and emerging search technologies, while influencing partner roadmaps through strategic engagement with Microsoft, Yahoo Japan, and Naver
- Present strategic recommendations and business performance updates to senior leadership, mentor colleagues, and build organizational capability in SEM, analytics, automation, and AI adoption
Experience and Qualifications
- You have a bachelor's degree in a quantitative, technical, or business discipline; or equivalent related professional experience
- You have advanced SQL and Microsoft Excel skills, with experience analyzing large datasets
- You have experience with Python, automation technologies, AI tools, marketing technology platforms, or APIs
- You have a strong understanding of SEM strategy, experimentation, bidding systems, and performance optimization
- You can translate business objectives into practical technical solutions and work effectively across multidisciplinary teams
- You have proficient communication, stakeholder management, project leadership, and mentoring skills
- Preferred Qualifications
- You have experience building AI-enabled marketing solutions or internal automation tools
- You have experience operating within complex, global performance marketing organizations
- You have demonstrated the ability to shape product roadmaps and develop long-term strategic plans
- Accommodation Requests
Expedia Group is committed to providing an inclusive and accessible recruiting experience.
If you need an accommodation or adjustment due to a disability during the application or recruiting process, please submit a request at https://expedia. service-now. com/askeg?id=job_accommodation.
About Expedia Group
Expedia Group includes three flagship consumer brands - Expedia, Hotels. com, and Vrbo - along with a leading B2B travel business and travel advertising offerings.
Across our brands and business, we help travelers explore the world with confidence and ease.
Important Notice
Employment opportunities and job offers at Expedia Group will always come from Expedia Group's Talent Acquisition and hiring teams.
Never share sensitive personal information unless you are confident of the recipient.
Expedia Group does not extend job offers via email or messaging tools to individuals with whom we have not made prior contact.
Our email domain is @expediagroup. com.
Equal Opportunity
Expedia is committed to creating an inclusive work environment with a diverse workforce.
All qualified applicants will receive consideration for employment without regard to race, religion, gender, sexual orientation, national origin, disability or age.
- Expedia Group's Family of Brands Includes
- Brand Expedia®
- Hotels. com®
- Expedia® Partner Solutions
- Vrbo®
- trivago®
- Orbitz®
- Travelocity®
- Hotwire®
- Wotif®
- ebookers®
- Cheap Tickets®
- Expedia Group™ Media Solutions
- Expedia Local Expert®
- Car Rentals. com™
- Expedia Cruises™
Employment offers policy.
Employment opportunities and job offers at Expedia Group will always come from Expedia Group's Talent Acquisition and hiring teams.
Never provide sensitive, personal information to someone unless you're confident who the recipient is.
Expedia Group does not extend job offers via email or any other messaging tools to individuals to whom we have not made prior contact.
Our email domain is @expediagroup. com.
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Performance Marketing Manager employer: Expedia
Expedia Group is an exceptional employer, offering a dynamic work culture in the heart of London where innovation thrives. As a Data Scientist III, you will benefit from extensive opportunities for professional growth, mentorship, and collaboration with senior stakeholders, all while contributing to impactful projects that shape the future of travel. With a commitment to employee development and a focus on work-life balance, Expedia Group stands out as a rewarding place to advance your career in analytics.
StudySmarter Expert Advice🤫
We think this is how you could land Performance Marketing Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Expedia and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Expedia are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Expedia on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Expedia. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Performance Marketing Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Expedia. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Expedia:Show us that you’ve done your homework! In your application, briefly mention what you admire about Expedia’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Expedia
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Expedia will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Expedia, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
