Senior Product Manager - Advertising Tech in London

At Expedia Group, we help travelers explore the world, one journey at a time. As a global travel company powered by passionate people, trusted partnerships, and leading technology, we connect travelers, partners, and advertisers through our consumer brands, B2B network, and travel advertising business. Here, you'll do meaningful work that helps millions of people discover, book, and experience travel with more ease, confidence, and joy. Our five Behaviors-Traveler First, Think Big, Operate with Excellence, Ownership Mindset, and Succeed Together-help foster a supportive environment where people can grow their careers and have the flexibility, benefits, and support to do their best work. Your focus will be on BEX while designing scalable solutions that can be applied in other brands. This role sits at the intersection of product, commercial strategy, and member experience. Lead pre-booking and shopping messaging strategy so members see the most relevant earn, discount, or benefit message at the moment it most influences their decision to book. Align loyalty messaging with BEX's "win the whole trip" strategy by creating a coherent, multi-LOB story across hotels, flights, packages, cars, and activities, with consistent but context-aware rules for each line of business. Partner closely with TEaL, XD, Loyalty Tech, and other product teams to translate a complex loyalty program into simple, compelling member-facing narratives and scalable frameworks that can be applied across Expedia Group brands. Demonstrated experience collaborating across commercial, design, and engineering stakeholders to drive alignment on product narratives and implement messaging at scale across multiple touchpoints or lines of business. Familiarity with experimentation and iterative testing as core tools for measuring messaging effectiveness, using data to refine what is shown, where, and when across the funnel. Familiarity with AI-driven systems, tools, or workflows and applying AI/ML concepts to real world products, including safely integrating and operating AI/ML‐enabled solutions that enhance personalization, targeting, or testing of loyalty messaging. Experience leading loyalty or membership value communication across complex, multi-product or multi-brand ecosystems, with accountability for measurable improvements in engagement, activation, or repeat booking behavior. Depth in designing and evolving cross-LOB messaging rules and frameworks that balance consistency with contextual accuracy for hotels, flights, packages, cars, and activities in a global, high-scale environment. Strong background partnering with research and analytics to design robust measurement frameworks for comprehension, behavior change, and long-term value, and using those insights to inform product and messaging roadmaps. Demonstrated experience taking products or member-facing communication strategies from concept through launch to scaled adoption, including structured A/B testing, iterative optimization, and ongoing lifecycle management. Employees in this role have the potential to increase their pay up to $277,000.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role. Employees in this role have the potential to increase their pay up to $299,000.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role. Benefits and perksExpedia Group offers benefits and perks designed to support employees and their families, including medical, dental, and vision coverage, paid time off, an Employee Assistance Program, wellness and travel reimbursement, travel discounts, and International Airlines Travel Agent Network (IATAN) membership. Accommodation requestsExpedia Group is committed to providing an inclusive and accessible recruiting experience. If you need an accommodation or adjustment due to a disability during the application or recruiting process, please submit a request at .About Expedia GroupExpedia Group includes three flagship consumer brands - Expedia, Hotels.com, and Vrbo - along with a leading B2B travel business and travel advertising offerings. Across our brands and business, we help travelers explore the world with confidence and ease. Important noticeEmployment opportunities and job offers at Expedia Group will always come from Expedia Group's Talent Acquisition and hiring teams. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, or any other characteristic protected by law. Washington - Seattle CampusType: Full time