At a Glance
- Tasks: Lead innovative marketing strategies to connect travellers and partners globally.
- Company: Join Expedia Group, a leading global travel company with a passion for exploration.
- Benefits: Enjoy flexible work, competitive salary, and opportunities for professional growth.
- Other info: Collaborative environment focused on career development and inclusivity.
- Why this job: Make a real impact in the travel industry while helping millions explore the world.
- Qualifications: 8+ years in marketing with strong leadership and B2B campaign experience.
The predicted salary is between 56700 - 69300 £ per year.
At Expedia Group, we help travelers explore the world, one journey at a time. As a global travel company powered by passionate people, trusted partnerships, and leading technology, we connect travelers, partners, and advertisers through our consumer brands, B2B network, and travel advertising business. Here, you'll do meaningful work that helps millions of people discover, book, and experience travel with more ease, confidence, and joy. Our five Behaviors - Traveler First, Think Big, Operate with Excellence, Ownership Mindset, and Succeed Together - help foster a supportive environment where people can grow their careers and have the flexibility, benefits, and support to do their best work.
What you'll do:
- Own and evolve Connectivity Marketing’s two-sided GTM model, balancing Provider Adoption and Supply Partner Use across the Awareness, Pilot and GA phases.
- Lead API adoption, usage and opportunity-capture initiatives, translating provider readiness, ADP revenue signal and partner cohort mapping into scaled marketing programs.
- Determine team and marketing strategy to accomplish Connectivity’s commercial objectives, flexing as required; manage team resources and identify resource gaps.
- Build and run the new 1:1 ABM approach for top strategic connectivity providers, and oversee differentiated marketing solutions across CPP Elite/Preferred and long-tail cohorts.
- Partner with Hotel Marketing and VR Marketing to plan and execute cross-LOB Shared Bets, moving opportunity capture from ad hoc requests to structured, plan-led campaigns direct to supply partners.
- Lead Connectivity’s quarterly GTM planning and release cadence in partnership with Product Marketing (PMM) and Business Programs, translating Connectivity XLT priorities into a predictable delivery rhythm partners can plan against.
- Establish dependable working relationships with stakeholders, including executive (VP+) level, and build rapport to become a trusted business partner.
- Influence senior leaders, stakeholders and peers to manage initiatives end-to-end successfully, moving others to a preferred alternative where required.
- Coach and develop the team, creating an environment for effectiveness and growth where strengths are known and built upon, and identifying learning needs.
- Partner with Analytics to define and report on account-tiered success metrics (engagement, product/API adoption, commercial impact) and present clear, actionable recommendations.
Who you are:
- Bachelor’s in Marketing, Communications, Advertising or a related field; or equivalent related professional experience.
- 8+ years marketing experience, including 3+ years of people management experience.
- Experience developing and implementing successful B2B partner marketing campaigns and programs at scale, ideally across a multi-audience or two-sided GTM model.
- Experience building or running account-based marketing (ABM) programs for strategic, high-value accounts.
- Strong written communication and visual storytelling, with the ability to translate complex product or API concepts into partner-facing narratives.
- Solid understanding of marketing channel mix (email, webinar, Seismic/self-serve, partner-internal comms) and how to sequence channels across a partner lifecycle.
- Established team leader, experienced managing people managers and/or individual contributors, creating an environment for team effectiveness, collaboration and growth.
- Comfortable operating in a quarterly planning cadence, balancing committed delivery with a rolling look-ahead signal.
- Ability to work effectively cross-functionally across Product Marketing, Field Enablement, Hotel/VR Marketing, Commercial and Analytics.
- Strong data analysis and insight development skills; able to define and defend success metrics (adoption, usage, commercial impact) to executive stakeholders.
- Message Gears or Salesforce Marketing Cloud email system experience is a plus.
- Preference for previous experience working in a role with a global remit.
Accommodation requests: Expedia Group is committed to providing an inclusive and accessible recruiting experience. If you need an accommodation or adjustment due to a disability during the application or recruiting process, please submit a request.
About Expedia Group: Expedia Group includes three flagship consumer brands - Expedia, Hotels.com, and Vrbo - along with a leading B2B travel business and travel advertising offerings. Across our brands and business, we help travelers explore the world with confidence and ease.
Important notice: Employment opportunities and job offers at Expedia Group will always come from Expedia Group's Talent Acquisition and hiring teams. All qualified applicants will receive consideration for employment without regard to race, religion, gender, sexual orientation, national origin, disability or age.
Summary: Location: UK - London Type: Full time
Senior Marketing Manager - Full Time in London employer: Expedia
Expedia Group is an exceptional employer, offering a dynamic work culture in the heart of London where innovation thrives. As a Data Scientist III, you will benefit from extensive opportunities for professional growth, mentorship, and collaboration with senior stakeholders, all while contributing to impactful projects that shape the future of travel. With a commitment to employee development and a focus on work-life balance, Expedia Group stands out as a rewarding place to advance your career in analytics.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Marketing Manager - Full Time in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Expedia and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Expedia are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Expedia on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Expedia. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Marketing Manager - Full Time in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Expedia. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Expedia:Show us that you’ve done your homework! In your application, briefly mention what you admire about Expedia’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Expedia
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Expedia will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Expedia, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
