Manager, SEO Content & AI Search Optimization (SEM) in London

At Expedia Group, we help travelers explore the world, one journey at a time. As a global travel company powered by passionate people, trusted partnerships, and leading technology, we connect travelers, partners, and advertisers through our consumer brands, B2B network, and travel advertising business. Here, you'll do meaningful work that helps millions of people discover, book, and experience travel with more ease, confidence, and joy. Our five Behaviors - Traveler First, Think Big, Operate with Excellence, Ownership Mindset, and Succeed Together - help foster a supportive environment where people can grow their careers and have the flexibility, benefits, and support to do their best work.

We’re hiring a Manager, SEO Content & AI Search Optimization (SEM) to sit within the SEM team and focus on optimizing the content used by AI‑powered search and ads – features that enhance query matching, dynamically optimize ad creatives, and refine landing page targeting for search campaigns. This is a high‑visibility individual contributor role partnering closely with SEM, SEO, Product & Tech, Analytics, and our external media partners.

In this role, you will:

• Own the intersection of SEO content and AI‑powered SEM asset optimization.
• Evaluate how search and ad platforms use our landing page content to generate creative and select final URLs.
• Identify opportunities to improve messaging so it works for both SEO and SEM while remaining on‑brand and compliant.
• Collaborate with SEO and AI search teams on testing and optimizing meta elements and on‑page content used by AI‑driven search and ad features.
• Help shape a shared experimentation roadmap across search snippets and landing pages to improve relevance and performance.
• Work with SEM Ops and Analytics to define hypotheses, design tests (A/B, multivariants), and build robust measurement frameworks for messaging and landing‑page strategies.
• Act as a primary SEM/SEO point of contact in product discussions with key search partners, providing structured feedback, feature requests, and requirements.
• Partner with analytics and data engineering to design dashboards and reporting that track adoption and performance of AI‑powered search features and related tests.
• Write clear, concise documentation: briefs, test plans, experiment read‑outs, operating guidelines, and FAQs that make complex AI behavior understandable to non‑experts.
• Experiment with LLMs and AI agents to automate repetitive work and scale your impact.

Experience and qualifications:

• Extensive experience in SEO, including title tags, meta descriptions, schema, internal linking, and how search engines evaluate landing pages.
• Comfortable collaborating on continuous testing and optimization of SEO content in partnership with product and engineering.
• Excited to learn how search ads work and how AI‑powered search features are reshaping the landscape.
• Experience as a product‑adjacent PM, growth/marketing PM, or similar IC operating at manager‑level scope.
• Strong analytical skills with the ability to query and analyze data using SQL.
• Proven track record designing experiments and making decisions based on data.
• Excellent written communication skills; able to translate complex technical and AI concepts into clear narratives.
• Hands‑on experience with generative AI tools and a strong interest in using or orchestrating AI agents to augment your work.

Expedia Group is committed to providing an inclusive and accessible recruiting experience. If you need an accommodation or adjustment due to a disability during the application or recruiting process, please submit a request at https://expedia.service-now.com/askeg?id=job_accommodation.

Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, religion, gender, sexual orientation, national origin, disability or age.