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For Companies At a Glance
- Tasks: Lead strategy and go-to-market initiatives for a thriving travel tech company.
- Company: Join Expedia Group, a leader in global travel innovation.
- Benefits: Enjoy travel perks, flexible work, generous time-off, and career development resources.
- Other info: Be part of an award-winning culture that values diversity and inclusion.
- Why this job: Shape the future of travel while making a real impact in a vibrant community.
- Qualifications: 10+ years in strategy, product marketing, or program management, with strong leadership skills.
The predicted salary is between 80000 - 100000 ÂŁ per year.
Expedia Group brands power global travel for everyone, everywhere. We design cutting-edge tech to make travel smoother and more memorable, and we create groundbreaking solutions for our partners. Our diverse, vibrant, and welcoming community is essential in driving our success.
Why Join Us?
To shape the future of travel, people must come first. Guided by our Values and Leadership Agreements, we foster an open culture where everyone belongs, differences are celebrated and know that when one of us wins, we all win.
We provide a full benefits package, including exciting travel perks, generous time-off, parental leave, a flexible work model (with some pretty cool offices), and career development resources, all to fuel our employees' passion for travel and ensure a rewarding career journey. We’re building a more open world. Join us.
Who we are
Strategic Partnerships & Affiliates (SPA) is a flourishing business with bold growth ambitions within Expedia Group’s B2B ecosystem. We sit at the intersection of B2B and B2C marketing, with a growing portfolio of products that help thousands of partners, brands, and individuals become successful in selling travel. Our purpose is to profitably extend the reach of Expedia Group’s brands and engage travellers wherever they choose to discover and book travel, by enabling businesses and people to monetise their audiences through branded travel products.
Role overview
We are looking for an experienced Director of Strategy & Go-To-Market to lead three critical functions within SPA: Strategy (Initiatives & Planning), Product Marketing, and Program Management.
In this role, you will:
- Set the multi‑year strategy and execution roadmap for SPA, translating our 2026+ goals into clear initiatives, priorities, and success measures.
- Build and lead a high performing team of strategists, product marketers, and program managers, raising the bar on talent, craft, and collaboration across the organisation.
- Own the portfolio of cross-functional programs that bring SPA’s strategy and products to market – from incubation and GTM to scaled delivery and continuous improvement.
You will operate as a trusted partner to SPA and EG leadership, ensuring we choose the right priorities and deliver complex initiatives on time, on budget, and on strategy.
What you’ll do
- Lead SPA strategy, planning, and initiatives.
- Own the annual and multi‑year planning cycle for SPA, including initiative sizing, business casing, prioritisation, and trade‑off decisions across teams.
- Partner with Finance, Product, and Commercial leaders to model scenarios, quantify impact, and recommend where to invest, pause, or pivot, using robust data and decision frameworks.
- Utilise knowledge of the organization’s business model and operations to drive high impact projects and complex analyses that support the organization’s mission.
- Own product marketing and GTM.
- Lead SPA’s Product Marketing function, setting the GTM vision, frameworks, and standards for how we position, launch, and grow our products and solutions across partners and channels.
- Direct the development of cohesive GTM strategies, launch plans, and internal readiness for major initiatives, from segmentation and value propositions to pricing narratives, enablement, and lifecycle adoption strategies.
- Ensure we have clear, differentiated messaging and positioning that is grounded in customer insight, competitive intelligence, and data.
- Run the SPA program portfolio and delivery engine.
- Lead the Program Management function for SPA, overseeing a portfolio of large, complex, cross‑functional programs that cut across Product, Commercial, Operations, and Tech.
- Define and manage governance, ways of working, and portfolio health; including milestone tracking, risk management and dependencies.
- Build and govern KPI and reporting frameworks that give leaders clear visibility into progress, impact, and portfolio trade‑offs across SPA’s strategic programs.
Who you are
- Experienced, multi‑discipline, global leader with significant experience (typically 10+ years) across Strategy, Product Marketing, Program / Portfolio Management, or closely related functions in technology, travel, or platform businesses.
- Strategic operator and storyteller who can move seamlessly from big‑picture vision to crisp, data‑backed narratives that inspire action, and who is adept at influencing and changing mindsets at all levels of the organisation.
- Proven builder of high‑performing teams, with a track record of developing talent and shaping culture to help people do the best work of their careers.
- Expert in GTM and enablement, comfortable directing segmentation, research, positioning, GTM architecture, and readiness for large, global initiatives.
- Deep program / portfolio leader, experienced running complex cross‑functional programs, establishing governance, managing risk, and delivering outcomes at scale.
- Data‑driven decision‑maker who uses analysis, experimentation, and structured frameworks to drive prioritisation and continuous improvement.
- Inclusive, collaborative leader who values diverse perspectives, communicates with empathy, and creates an environment where everyone feels they belong and can have impact.
If you are excited by shaping strategy and orchestrating complex delivery to unlock SPA’s next phase of growth, we’d love to hear from you.
Accommodation requests
If you need assistance with any part of the application or recruiting process due to a disability, or other physical or mental health conditions, please reach out to our Recruiting Accommodations Team through the Accommodation Request.
We are proud to be named as a Best Place to Work on Glassdoor in 2024 and be recognized for award-winning culture by organizations like Forbes, TIME, Disability:IN, and others.
Expedia Group's family of brands includes: Brand Expedia®, Hotels.com®, Expedia® Partner Solutions, Vrbo®, trivago®, Orbitz®, Travelocity®, Hotwire®, Wotif®, ebookers®, CheapTickets®, Expedia Group™ Media Solutions, Expedia Local Expert®, CarRentals.com™, and Expedia Cruises™.
Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, religion, gender, sexual orientation, national origin, disability or age.
Director, Strategy & Go-To-Market in London employer: Expedia
Contact Detail:
Expedia Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Director, Strategy & Go-To-Market in London
✨Tip Number 1
Network like a pro! Reach out to people in your industry, especially those at Expedia Group. A friendly chat can open doors and give you insights that a job description just can't.
✨Tip Number 2
Prepare for interviews by researching the company culture and values. At Expedia, they love a good story, so think about how your experiences align with their mission of making travel smoother for everyone.
✨Tip Number 3
Showcase your strategic thinking! Be ready to discuss how you've tackled complex projects in the past. They want someone who can translate big ideas into actionable plans, so come prepared with examples.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you're serious about joining the Expedia family.
We think you need these skills to ace Director, Strategy & Go-To-Market in London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Director, Strategy & Go-To-Market role. Highlight your relevant experience in strategy, product marketing, and program management, and show us how you can contribute to our mission at Expedia Group.
Showcase Your Leadership Skills: We want to see your leadership style shine through! Share examples of how you've built high-performing teams and fostered a collaborative culture. This is key for us as we look for someone who can inspire and drive success across the organisation.
Be Data-Driven: Since this role involves making strategic decisions based on data, make sure to include specific examples of how you've used data analysis to inform your strategies. We love candidates who can back up their ideas with solid evidence!
Apply Through Our Website: Don't forget to submit your application through our official website! It’s the best way for us to receive your details and ensure you’re considered for the role. Plus, it shows us you're serious about joining our team!
How to prepare for a job interview at Expedia
✨Know Your Stuff
Before the interview, dive deep into Expedia Group's mission and values. Understand their products and how they fit into the travel ecosystem. This will help you articulate how your experience aligns with their goals, especially in strategy and go-to-market initiatives.
✨Showcase Your Leadership Skills
As a Director, you'll need to demonstrate your ability to build and lead high-performing teams. Prepare examples of how you've developed talent and fostered collaboration in previous roles. Highlight specific instances where your leadership made a significant impact on project outcomes.
✨Be Data-Driven
Expedia Group values data-driven decision-making. Come prepared with examples of how you've used data to inform strategy and drive results. Discuss frameworks you've implemented for prioritisation and continuous improvement, showcasing your analytical skills.
✨Emphasise Inclusivity and Collaboration
Given the importance of a diverse and inclusive culture at Expedia Group, be ready to discuss how you've created environments where everyone feels valued. Share experiences that highlight your collaborative approach and how you’ve successfully integrated diverse perspectives into your strategies.