At a Glance
- Tasks: Lead creative strategy and develop iconic campaigns for global brands.
- Company: Join Expedia Group, a leader in travel innovation and marketing excellence.
- Benefits: Competitive salary, inclusive culture, and opportunities for professional growth.
- Other info: Dynamic environment with a focus on collaboration and creativity.
- Why this job: Make a real impact on global marketing while working with diverse teams.
- Qualifications: 15+ years in creative roles with strong leadership and strategic thinking skills.
The predicted salary is between 75600 - 92400 £ per year.
Expedia Group’s Global Marketing Communications team is dedicated to developing and executing innovative and effective global marketing across our family of brands. Within this organization, the Creative team is Expedia Group’s center of creative excellence, and is responsible for developing high-impact, iconic and culturally relevant creative for consumer marketing, content and experiences across all our brands.
What you’ll do:
- As an Executive Creative Director, you will play a critical role in defining our creative strategy: conceiving and executing campaigns, producing creative assets, and developing ideas for how our brands’ value propositions and positioning comes to life.
- You will partner across the company—with brand strategists, product and technology professionals, producers, customer engagement specialists.
- Develop a deep understanding of our brands’ needs, to leverage insights that solve strategic problems, and to evangelize for the power of great creative work to shift perception and drive results.
- Working with external partners and agencies, as well as a global team you will help build, lead, and mentor, you will do everything from conceptualizing campaigns to reviewing creative work, serving as a strong voice, educator, and leader of others.
Who you are:
- Deep experience (15+ years) as an Art Director or Copywriter in agency or in-house environments; experience with global lifestyle or cultural-impact brands preferred.
- Deep craft experience in your creative field with highly developed ability to develop strategic thinking and creative concepts that result in compelling campaigns and creative work.
- Ability to creative direct all work, whether through external agencies, freelance vendors, or internal production resources, ensuring best-in-class work is delivered on time and within budget.
- Experience acting as brand client with large agencies and ability to direct agency work.
- Proven ability building and leading global teams in a self-directed way.
- Experience developing ideas and assets across all platforms and channels.
- Excellent written and oral communication skills, including the ability to create and deliver presentations that articulate ideas in a compelling manner to build acceptance and support.
- Proven record of working successfully with cross-functional groups, both internally and externally, in fast-paced environments with changing direction.
About Expedia Group: Expedia Group (NASDAQ: EXPE) powers travel for everyone, everywhere through our global platform. Driven by the core belief that travel is a force for good, we help people experience the world in new ways and build lasting connections. We provide industry-leading technology solutions to fuel partner growth and success, while facilitating memorable experiences for travelers.
Expedia Group's family of brands includes: Brand Expedia, Hotels.com, Expedia Partner Solutions, Vrbo, Egencia, trivago, Orbitz, Travelocity, Hotwire, Wotif, ebookers, CheapTickets, Expedia Group Media Solutions, Expedia Local Expert, CarRentals.com, and Expedia Cruises.
Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. This employer participates in E-Verify. The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee's I-9 to confirm work authorization.
Job Info
- Type: Full time
- Location: USA - California - San Francisco, UK - London
Creative Director (AD) in London employer: Expedia
Expedia Group is an exceptional employer, offering a dynamic work culture that fosters innovation and collaboration in the heart of Greater London. Employees benefit from a competitive compensation package, comprehensive benefits, and ample opportunities for professional growth, making it an ideal place for those looking to make a meaningful impact in the advertising technology space.
StudySmarter Expert Advice🤫
We think this is how you could land Creative Director (AD) in London
✨Show Off Your Creative Juice
As a freelancer in marketing communications, your portfolio is your golden ticket! Make sure you’ve got a killer online presence showcasing projects you've worked on, including any campaigns or content pieces. Don't just toss it together; highlight the impact you've made with metrics whenever possible!
✨Join the Marketing Circuit
Get yourself into the local or online marketing communities, like the AMA (American Marketing Association) or industry-specific groups on LinkedIn. Attending events, workshops, or webinars can help you connect with potential clients or collaborators who might need your skills.
✨Leverage Social Media Authentically
Use platforms like Instagram and Twitter to share your insights on marketing trends or showcase your past work. Creating engaging posts or even threads with tips can boost your visibility and position you as a go-to expert in your niche.
✨Tap into Your Network
Don’t shy away from reaching out to old colleagues, friends, or acquaintances in the marketing space. A simple message asking if they know anyone in need of freelance support can open unexpected doors. Remember, personal connections can lead to opportunities that job boards can’t!
We think you need these skills to ace Creative Director (AD) in London
Some tips for your application 🫡
Craft a Portfolio that Pops:As a freelance marketer, your portfolio is your best friend! Make sure to showcase your best marketing campaigns, social media content, and any communications strategies you've developed. Don't just list your experience; highlight the results you achieved for your clients to demonstrate your talent.
Show Off Your Creativity:Marketing and communications thrive on creativity, so don’t hesitate to let your unique style shine! Whether it’s your CV layout, your cover letter’s voice, or even your email subject line, a bit of flair goes a long way in making you stand out to Expedia.
Define Your Services and Rates:Freelancing means you're running your own show! In your application, be clear about the services you can offer Expedia and include your rates if appropriate. This helps potential clients understand what they can expect from you and makes it easier for them to consider working together.
Don’t Forget About Availability:Clients want to know when they can start working with you, so be upfront about your availability in your application. Whether you can take on a project immediately or have a schedule lined up, being clear about timelines will make you a more attractive candidate for Creative Director (AD) at Expedia.
How to prepare for a job interview at Expedia
✨Showcase Your Portfolio
When interviewing for a freelance gig in marketing communications, having a strong portfolio is crucial. Make sure you have examples of your best work, whether that's social media campaigns, press releases, or content pieces, ready to share with the team at Expedia.
✨Familiarise Yourself with Marketing Tools
Since this role involves communication, be prepared to discuss the specific tools that you use for managing campaigns and analytics, like HubSpot or Hootsuite. Being able to demonstrate your technical comfort with these platforms can really set us apart from other candidates.
✨Pitch Your Unique Value
Freelance roles are all about standing out, so don’t just talk about what you can do—pitch why you’re the perfect fit for Expedia. Focus on your unique style, previous client success stories, and how you can tailor your approach to their needs.
✨Prepare to Discuss Your Availability
Since this is a freelance position, expect to chat about your availability and workload management. Have a clear plan on how you can fit this role into your schedule while ensuring quality output, as this will establish reliability and professionalism with the hiring team at Expedia.