Senior Strategy Manager, Advertising

Expedia Group brands power global travel for everyone, everywhere. We design cutting-edge tech to make travel smoother and more memorable, and we create groundbreaking solutions for our partners. Our diverse, vibrant, and welcoming community is essential in driving our success.

Why Join Us? To shape the future of travel, people must come first. Guided by our Values and Leadership Agreements, we foster an open culture where everyone belongs, differences are celebrated and know that when one of us wins, we all win. We provide a full benefits package, including exciting travel perks, generous time-off, parental leave, a flexible work model, and career development resources, all to fuel our employees' passion for travel and ensure a rewarding career journey.

Introduction To The Team: Travel Partnerships and Advertising helps partners, including hotels, vacation rentals, airlines, destination marketing organizations (DMOs) and more, deliver excellent traveler and B2B experiences. We drive growth for our partners and the Expedia Group marketplace through competitive supply and our leading advertising and travel media network.

Make An Impact! The Senior Manager of Strategy for Advertising is a critical leader responsible for shaping the long-term vision, strategic direction, and growth agenda for the advertising business. This role partners closely with product, marketing, sales, finance, and executive leadership to identify opportunities, define priorities, and drive initiatives that accelerate revenue, enhance customer value, and strengthen competitive advantage. The ideal candidate is a strategic thinker with strong analytical capabilities, deep understanding of digital advertising, and a track record of turning insights into actionable business plans. This person thrives in fast-paced environments, influences cross-functional teams, and brings clarity and structure to complex problems.

In This Role You Will:

• Strategic Planning & Vision: Develop and evolve the multi-year strategy for the advertising business, including market positioning, product and partner strategy, and revenue growth pathways. Conduct market and competitive analyses to identify emerging trends, white-space opportunities, and threats across ad tech, retail media, performance marketing, and demand channels. Build business cases, strategic frameworks, and executive narratives to align leadership and drive decision-making.
• Cross-Functional Leadership: Partner with Product, Sales, and Marketing to operationalize strategic initiatives and ensure alignment across teams. Support go-to-market strategy for new products, capabilities, and revenue streams. Lead strategic workstreams, steering committees, and cross-functional programs to execution.
• Executive Storytelling & Communication: Build high-quality executive-ready presentations, strategy documents, and operating reviews. Synthesize complex data and ideas into crisp recommendations for SVPs, C-suite, and board-level forums. Influence stakeholders at all levels through compelling storytelling, research-backed insights, and structured problem-solving.

Experience and Qualifications:

• 8+ years of experience in strategy, consulting, business operations, corporate development, or related fields.
• Expertise in advertising, retail media, ad tech, performance marketing, or marketplace ecosystems.
• Strong problem-solving and analytical skills; ability to structure ambiguous problems and drive clarity.
• Exceptional communication and executive storytelling skills.
• Experience leading cross-functional initiatives and influencing without authority.
• Comfort working in a high-growth, fast-moving environment.

The total cash range for this position in Seattle is $155,000.00 to $217,000.00. Employees in this role have the potential to increase their pay up to $248,000.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role. The total cash range for this position in Austin is $155,000.00 to $217,000.00. Employees in this role have the potential to increase their pay up to $248,000.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role. Starting pay for this role will vary based on multiple factors, including location, available budget, and an individual’s knowledge, skills, and experience. Pay ranges may be modified in the future.

Expedia Group is proud to offer a wide range of benefits to support employees and their families, including medical/dental/vision, paid time off, and an Employee Assistance Program. To fuel each employee’s passion for travel, we offer a wellness & travel reimbursement, travel discounts, and an International Airlines Travel Agent (IATAN) membership.

Accommodation requests: If you need assistance with any part of the application or recruiting process due to a disability, or other physical or mental health conditions, please reach out to our Recruiting Accommodations Team through the Accommodation Request. Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. This employer participates in E-Verify. The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee's I-9 to confirm work authorization.