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- Tasks: Drive search marketing optimisation and collaborate with teams to enhance SEM performance.
- Company: Join Expedia Group, a leader in global travel technology and innovation.
- Benefits: Enjoy travel perks, flexible work options, generous time-off, and career development resources.
- Why this job: Be part of a vibrant culture that celebrates diversity and fosters growth in digital marketing.
- Qualifications: Undergraduate degree in a technical field; strong analytical skills; no prior SEM experience required.
- Other info: Work in a dynamic environment with opportunities to influence global marketing strategies.
The predicted salary is between 36000 - 60000 £ per year.
Expedia Group brands power global travel for everyone, everywhere. We design cutting-edge tech to make travel smoother and more memorable, and we create groundbreaking solutions for our partners. Our diverse, vibrant, and welcoming community is essential in driving our success.
Why Join Us?
To shape the future of travel, people must come first. Guided by our Values and Leadership Agreements, we foster an open culture where everyone belongs, differences are celebrated and know that when one of us wins, we all win. We provide a full benefits package, including exciting travel perks, generous time-off, parental leave, a flexible work model, and career development resources, all to fuel our employees' passion for travel and ensure a rewarding career journey.
Introduction to Team
We create and deliver an aligned, dedicated marketing strategy to fuel each Expedia Group brand's success. Since our travelers interact with us through our brands, we have a brand focus in our marketing, while leveraging the scale and efficiency we’ve built in functional expertise. At Expedia Group, we are revolutionizing travel through the power of technology. We work in an energizing environment to keep up with the ever-changing travel landscape. The opportunities to inspire travel for the global customer are endless.
As one of Google’s top global advertisers, we at Expedia Group partner closely with a dedicated Google team to test and implement new marketing technologies before they are released to the rest of the global marketplace. In this role on the SEM Operations team, you will work in an entrepreneurial environment and drive optimization of search marketing coverage processes globally, partnering with Product, Technology, Trading, Analytics and Data science teams to improve SEM accounts performance.
If you are interested in being on the cutting edge of digital marketing and leveraging your project management and analytical skillset, this is the place for you. You will get to join us in a harmonious and open space with other like-minded individuals. And you’ll score fantastic travel discounts while having all this fun!
In this role, you will:
- Execute on the fundamentals of search marketing – we seek individuals who are passionate about SEM.
- Manage and optimize SEM coverage processes.
- Collaborate with the wider SEM team to ensure our keywords and ad copy pairing provide a seamless user experience from Google and other Engines to our site.
- Look for ways to optimize and identify new improvement/growth opportunities.
- Rapidly test and learn to drive overall campaign performance and influence global roadmap for the team.
- Build ad hoc tools to streamline manual processes.
- Provide automation teams with specifications for building automated solutions like tools and dashboards.
- Collaborate with Partners (Google/Bing/Yahoo Japan/Naver), Product and Technology Teams to improve SEM products and influence prioritization.
- Maintain internal/external relationships with the wider Marketing organization and Partners on strategic initiatives.
Experience and Qualifications:
- Undergraduate degree in Mathematics, Science, Statistics, Analytics, Engineering, or any related technical field.
- Strong quantitative, analytical skills, including data manipulation, and processing large amounts of data to understand trends and make decisions.
- Experience in working with SQL and expertise in Microsoft Excel.
- Tableau knowledge would be good to have but not a must. This can be learnt on the job.
- Demonstrated intellectual curiosity and interest in solving problems, particularly in understanding how consumers make decisions.
- Excellence in implementation, attention to detail and strong organizational skills.
- Ability to excel in a fast-paced environment.
- Strong communication skills (written and verbal).
- No prior SEM experience required but preferred; must be interested in data-driven online marketing.
- Fluent in English, additional language a plus.
Accommodation requests: If you need assistance with any part of the application or recruiting process due to a disability, or other physical or mental health conditions, please reach out to our Recruiting Accommodations Team through the Accommodation Request.
We are proud to be named as a Best Place to Work on Glassdoor in 2024 and be recognized for award-winning culture by organizations like Forbes, TIME, Disability:IN, and others.
Senior Search Engine Marketing (SEM) Analyst employer: Expedia, Inc.
Contact Detail:
Expedia, Inc. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Search Engine Marketing (SEM) Analyst
✨Tip Number 1
Familiarise yourself with the latest trends in SEM and digital marketing. Follow industry leaders on social media, read relevant blogs, and participate in online forums to stay updated. This knowledge will not only help you during interviews but also demonstrate your passion for the field.
✨Tip Number 2
Network with professionals in the SEM space. Attend industry events, webinars, or local meetups to connect with others who work in digital marketing. Building relationships can lead to valuable insights and potential referrals for job openings.
✨Tip Number 3
Gain hands-on experience with SEM tools and platforms. If you haven't worked directly in SEM before, consider running small campaigns or projects on Google Ads or Bing Ads. This practical experience will give you a better understanding of the processes and challenges involved.
✨Tip Number 4
Prepare to discuss your analytical skills in detail. Since the role requires strong quantitative abilities, be ready to share examples of how you've used data to make decisions or optimise processes in previous roles. This will showcase your fit for the position.
We think you need these skills to ace Senior Search Engine Marketing (SEM) Analyst
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience and skills that align with the Senior SEM Analyst role. Focus on your analytical skills, project management experience, and any familiarity with search marketing.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for SEM and your understanding of the travel industry. Mention specific projects or experiences that demonstrate your ability to optimise search marketing processes.
Highlight Technical Skills: Emphasise your proficiency in SQL, Microsoft Excel, and any experience with data analysis tools. If you have knowledge of Tableau, mention it as a bonus, even if it's something you can learn on the job.
Showcase Communication Skills: Since strong communication skills are essential for this role, provide examples in your application of how you've effectively communicated complex data insights or collaborated with teams in previous positions.
How to prepare for a job interview at Expedia, Inc.
✨Show Your Passion for SEM
Make sure to express your enthusiasm for search engine marketing during the interview. Share specific examples of how you've engaged with SEM in the past, even if it's through personal projects or coursework. This will demonstrate your genuine interest in the field.
✨Highlight Analytical Skills
Given the role's focus on data manipulation and analysis, be prepared to discuss your quantitative skills. Bring up any experience you have with SQL, Excel, or data analysis tools, and be ready to explain how you've used these skills to drive decisions or improve processes.
✨Prepare for Problem-Solving Questions
Expect questions that assess your problem-solving abilities. Think of scenarios where you've had to analyse data to make a decision or optimise a process. Use the STAR method (Situation, Task, Action, Result) to structure your responses effectively.
✨Demonstrate Team Collaboration
Since the role involves working closely with various teams, be ready to discuss your experience in collaborative environments. Share examples of how you've successfully worked with others to achieve common goals, particularly in fast-paced settings.
