Product Design Lead

Role Overview

• Define and drive end-to-end brand experience design for BEX, translating brand strategy into coherent, high-quality product experiences across platforms and surfaces.
• Create and evolve systems for visual language, interaction patterns, and design standards that ensure consistency, scalability, and flexibility of the Expedia Group brand within BEX experiences.
• Develop, drive, and teach best practices for problem framing and synthesis of customer and business insights, turning complex, ambiguous spaces into clear opportunity areas.
• Build and drive compelling customer experience vision and strategy and associated success metrics at the organization level.
• Lead complex design initiatives from discovery through delivery, including framing problems, synthesizing insights, exploring concepts, iterating on high-fidelity solutions, and guiding implementation quality.
• Define, drive, and teach exemplary visual and interaction design practice, championing simple, elegant experiences and holding the design organization accountable to a high-quality bar.
• Build an organizational culture that fosters innovation, encouraging creative ambition, collaborative development of ideas, and a culture of constructive design critique.
• Partner closely with product, engineering, research, content, and marketing stakeholders to align brand, usability, and business goals, influencing strategy and roadmap decisions through design.
• Lead collaboration with key leadership stakeholders, contributing subject matter expertise to identify which processes should be standardized and which should intentionally differ.
• Provide guidance on the impacts of solutions across structure, process, and technology, ensuring the right linkages between brand, experience, and underlying systems.
• Guide the definition of foundational layers of design systems, architecting enterprise-quality components, foundational utilities, tools, and highly functional proofs-of-concept.
• Contribute to major evolutions of design systems and capabilities at the platform level, ensuring coherence across BEX and broader Expedia Group surfaces.
• Create persuasive and compelling communication materials that connect vision, strategy, and action plans for audiences across the organization.
• Develop and adapt design processes that facilitate high-quality design work and effective collaboration across disciplines and teams.
• Identify and integrate qualitative and quantitative insights, using customer research, experimentation, and business analytics to drive design decisions and measure impact.
• Guide teams and partners to remain focused on customer issues, ensuring that customer needs and outcomes stay at the center of decision-making.
• Mentor and elevate other designers, providing clear critique, design direction, and frameworks that improve craft, process, and outcomes across the broader design and product teams.
• Apply a systems-thinking and data-informed approach to design decisions, including experimentation, measurement, and refinement, with familiarity in AI-driven systems, tools, or workflows and how to apply AI/ML concepts to real world products.

Responsibilities

• Define and drive end-to-end brand experience design for BEX.
• Create and evolve visual languages, interaction patterns, and design standards.
• Build and lead customer experience vision, strategy, and success metrics.
• Lead complex design initiatives from discovery through delivery.
• Define, drive, and teach exemplary visual and interaction design practice.
• Build and nurture an organizational culture of innovation and constructively critique design.
• Partner with product, engineering, research, content, and marketing stakeholders to align brand, usability, and business goals.
• Lead collaboration with leadership, identifying processes to standardize or differentiate.
• Provide guidance on solution impacts across structure, process, and technology.
• Guide definition of foundational design system layers and enterprise-quality components.
• Contribute to major evolutions of design systems and capabilities at the platform level.
• Create persuasive communication materials for organizational audiences.
• Develop and adapt design processes that facilitate high-quality work and collaboration.
• Integrate qualitative and quantitative insights, customer research, experimentation, and metrics.
• Mentor and elevate designers at different levels, improving craft, process, and quality.
• Apply systems thinking and data-driven decision-making, incorporating AI/ML concepts.

Qualifications

• 7+ years of related professional experience in product, UX, or brand experience design with demonstrable leadership.
• Bachelor's degree or higher in a related field (Design, Human-Computer Interaction, User Experience or similar), or equivalent experience.
• Extensive experience as a product/UX designer focused on brand design within digital products.
• Proven track record designing and shipping end-to-end experiences in cross-functional product teams.
• Demonstrated expertise in interaction design, visual design, and systems thinking, including scalable design systems, pattern libraries, and brand guidelines.
• Functional skills in interaction, visual, systems, and/or strategy disciplines: expert in 2 core skills, strong in 2, capable in 1-2 others.
• Proficiency with modern design and prototyping tools and workflows.
• Experience defining and evolving brand experience strategy for large-scale consumer or platform products.
• Background creating or leading multi-surface design systems (web, app, email, marketing surfaces, and in-product experiences).
• Ability to influence senior partners and leaders, drive alignment across teams, and make data-informed design decisions.
• Experience collaborating on or integrating AI/ML-enabled experiences in product surfaces.
• Proven success mentoring and guiding designers, shaping design process, critique culture, and quality standards.

Benefits

Expedia Group is proud to offer a wide range of benefits to support employees and their families, including medical/dental/vision, paid time off, and an Employee Assistance Program. To fuel each employee's passion for travel, we offer a wellness.