At a Glance
- Tasks: Drive search marketing optimisation and collaborate with tech teams to enhance SEM performance.
- Company: Join Expedia Group, a leading global travel company passionate about connecting travellers.
- Benefits: Enjoy fantastic travel discounts, flexible work environment, and career growth opportunities.
- Other info: Inclusive workplace committed to diversity and providing support for all applicants.
- Why this job: Be at the forefront of digital marketing and make a real impact on global travel.
- Qualifications: Strong analytical skills, experience with SQL, and a passion for data-driven marketing.
The predicted salary is between 60000 - 70000 £ per year.
At Expedia Group, we help travelers explore the world, one journey at a time. As a global travel company powered by passionate people, trusted partnerships, and leading technology, we connect travelers, partners, and advertisers through our consumer brands, B2B network, and travel advertising business. Here, you'll do meaningful work that helps millions of people discover, book, and experience travel with more ease, confidence, and joy. Our five Behaviors - Traveler First, Think Big, Operate with Excellence, Ownership Mindset, and Succeed Together - help foster a supportive environment where people can grow their careers and have the flexibility, benefits, and support to do their best work. Join us and build for travelers everywhere.
We create and deliver an aligned, dedicated marketing strategy to fuel each Expedia Group brand's success. Since our travellers interact with us through our brands, we have a brand focus in our marketing, while leveraging the scale and efficiency we've built in functional expertise. At Expedia Group, we are revolutionizing travel through the power of technology. We work in an energizing environment to keep up with the ever-changing travel landscape. The opportunities to inspire travel for the global customer are endless. As one of Google's top global advertisers, we at Expedia Group partner closely with a dedicated Google team to test and implement new marketing technologies before they are released to the rest of the global marketplace.
The SEM Campaign Management team partners with the Product & Technology teams to automate SEM account processes for all Expedia Group Brands and Lines of Business globally on Google, Bing, Yahoo Japan and Naver. In this role on the SEM Campaign Management team, you'll work in an entrepreneurial environment and drive optimization of search marketing coverage processes globally, partnering with Product, Technology, Trading, Analytics and Data science teams to improve SEM accounts performance. If you are interested in being on the cutting edge of digital marketing and leveraging your project management and analytical skillset, this is the place for you. You'll get to join us in a harmonious and open space with other like-minded individuals. And you'll score fantastic travel discounts while having all this fun!
What you'll do:
- Execute on the fundamentals of search marketing - we seek individuals who are passionate about SEM
- Manage and optimize SEM coverage processes
- Collaborate with the wider SEM team to ensure our keywords and ad copy pairing provide a seamless user experience from Google and other Engines to our site
- Look for ways to optimize and identify new improvement/growth opportunities
- Rapidly test and learn to drive overall campaign performance and influence global roadmap for the team
- Build ad hoc tools to streamline manual processes
- Provide automation teams with specifications for building automated solutions like tools and dashboards
- Collaborate with Partners (Google/Bing/Yahoo Japan/Naver), Product and Technology Teams to improve SEM products and influence prioritization
- Maintain internal/external relationships with the wider Marketing organization and Partners on strategic initiatives
Who you are:
- Undergraduate degree in Mathematics, Science, Statistics, Analytics, Engineering, or any related technical field
- Strong quantitative, analytical skills, including data manipulation, and processing large amounts of data to understand trends and make decisions
- Experience in working with SQL and expertise in Microsoft Excel
- Demonstrated intellectual curiosity and interest in solving problems, particularly in understanding how consumers make decisions
- Excellence in implementation, attention to detail and strong organizational skills
- Ability to excel in a fast-paced environment
- Strong communication skills (written and verbal)
- No prior SEM experience required but preferred; must be interested in data-driven online marketing
- Fluent in English, additional language a plus
Accommodation requests
Expedia Group is committed to providing an inclusive and accessible recruiting experience. If you need an accommodation or adjustment due to a disability during the application or recruiting process, please submit a request at https://expedia.service-now.com/askeg?id=job_accommodation.
About Expedia Group
Expedia Group includes three flagship consumer brands - Expedia, Hotels.com, and Vrbo - along with a leading B2B travel business and travel advertising offerings. Across our brands and business, we help travelers explore the world with confidence and ease.
Equal Opportunity
Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, religion, gender, sexual orientation, national origin, disability or age.
Performance Marketing Analyst employer: Expedia, Inc.
At Expedia, Inc., we pride ourselves on being an excellent employer by offering a dynamic work culture that encourages innovation and collaboration. Our commitment to employee growth is evident through mentorship opportunities and continuous learning in cutting-edge technologies like AWS. Located in a vibrant tech hub, we provide our team with the unique advantage of working on mission-critical services that impact global pricing strategies while enjoying a diverse and inclusive environment.
StudySmarter Expert Advice🤫
We think this is how you could land Performance Marketing Analyst
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Expedia, Inc. and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Expedia, Inc. are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Expedia, Inc. on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Expedia, Inc.. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Performance Marketing Analyst
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Expedia, Inc.. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Expedia, Inc.:Show us that you’ve done your homework! In your application, briefly mention what you admire about Expedia, Inc.’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Expedia, Inc.
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Expedia, Inc. will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Expedia, Inc., they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
