At a Glance
- Tasks: Create tailored marketing strategies to enhance loyalty experiences for travellers and partners.
- Company: Join a leading global travel company that values diversity and innovation.
- Benefits: Enjoy travel perks, generous time-off, flexible work, and career development resources.
- Other info: Be part of a vibrant community committed to inclusivity and growth.
- Why this job: Shape the future of travel while making unforgettable experiences for customers.
- Qualifications: 7+ years in loyalty or marketing; strong analytical and communication skills required.
The predicted salary is between 60000 - 75000 £ per year.
Expedia Group brands power global travel for everyone, everywhere. We design cutting-edge tech to make travel smoother and more memorable, and we create groundbreaking solutions for our partners. Our diverse, vibrant, and welcoming community is essential in driving our success.
Why Join Us? To shape the future of travel, people must come first. Guided by our Values and Leadership Agreements, we foster an open culture where everyone belongs, differences are celebrated and know that when one of us wins, we all win. We provide a full benefits package, including exciting travel perks, generous time-off, parental leave, a flexible work model (with some pretty cool offices), and career development resources, all to fuel our employees' passion for travel and ensure a rewarding career journey. We’re building a more open world. Join us.
We create and deliver tailored marketing strategies for Expedia Group’s brands, focusing on establishing strong connections and cohesive experiences for travelers and partners. We leverage our functional expertise and creative excellence to build trust and loyalty for our brands through innovative marketing approaches and technology.
The Loyalty Experience Manager serves as a subject matter expert for a defined set of loyalty experiences, and owner of key operational processes. This role ensures the assigned loyalty experience area is intuitive, rewarding, and operationally robust across all touchpoints and channels, while staying aligned to our overall program and brand strategies. You will translate program vision and rules into clear, scalable operational processes, documentation, and experiences, partnering closely with TEaL, Loyalty Performance, Product, Technology, Finance, Legal, Accounting, and our Brands to deliver simple, consistent, and delightful loyalty journeys for travelers.
This is a manager-level role for an individual who is hands-on in operations, comfortable with complex details, and able to influence cross-functional stakeholders to maintain and improve the loyalty experience.
In this role, you will:
- Serve as the program owner for specific loyalty experiences, acting as the subject matter expert across Brands and Points of Sale.
- Ensure consistency of the end-to-end experience for your experience areas across site experience, communications, and Agent support articles.
- Maintain program rule documentation for your areas and partner with Legal and other stakeholders to keep T&C and internal documentation aligned with the live experience.
- Work with cross-functional teams on changes that impact loyalty experiences, balancing customer value, Brand strategy, economics, and operational feasibility.
- Maintain a prioritized enhancement backlog, informed by data, traveler feedback, audits, and issue trends.
- Build clear business cases and apply strong financial acumen to proposed changes to loyalty mechanics.
- Own a key loyalty operations process end-to-end, defining clear priorities, workflows, and outputs.
- Act as owner for issues related to your experiences that impact members, leading traveler and business resolution.
- Execute regular audits of your experiences as part of the bi-annual audit process.
Experience & Qualifications:
- 7+ years of relevant experience; bachelor’s degree preferred.
- Experience in loyalty, marketing, product operations, or a related discipline.
- Strong understanding of loyalty program mechanics, customer journeys, and how to improve experiences.
- Proven track record designing and running scalable operational processes.
- Comfortable working with data to diagnose issues, size opportunities, and measure impact.
- Able to interpret financial and performance data, understand P&L and unit economics impacts.
- Ability to collaborate and build strong relationships across functions and levels.
- Comfortable handling multiple projects simultaneously while remaining organized and detail-oriented.
- Proficient with modern collaboration tools and open to leveraging AI and automation.
If you need assistance with any part of the application or recruiting process due to a disability, or other physical or mental health conditions, please reach out to our Recruiting Accommodations Team through the Accommodation Request.
Expedia Group is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, religion, gender, sexual orientation, national origin, disability or age.
Loyalty Experience Manager employer: Expedia, Inc.
At Expedia Group, we pride ourselves on being an exceptional employer, offering a vibrant and inclusive work culture that celebrates diversity and fosters collaboration. Our comprehensive benefits package includes exciting travel perks, generous time-off, and flexible work arrangements, all designed to support your career growth and passion for travel. Join us in shaping the future of travel while enjoying a rewarding career journey in a company recognised as a Best Place to Work.
StudySmarter Expert Advice🤫
We think this is how you could land Loyalty Experience Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Expedia, Inc. and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Expedia, Inc. are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Expedia, Inc. on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Expedia, Inc.. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Loyalty Experience Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Expedia, Inc.. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Expedia, Inc.:Show us that you’ve done your homework! In your application, briefly mention what you admire about Expedia, Inc.’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Expedia, Inc.
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Expedia, Inc. will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Expedia, Inc., they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
