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For Companies At a Glance
- Tasks: Lead strategies to drive advertiser growth and expand into new markets.
- Company: Join Expedia Group, a leader in global travel innovation.
- Benefits: Enjoy travel perks, generous time off, and flexible work options.
- Why this job: Shape the future of travel while making a real impact.
- Qualifications: 10+ years in advertising strategy with strong analytical skills.
- Other info: Be part of an award-winning culture that values diversity.
The predicted salary is between 150000 - 210000 £ per year.
Expedia Group brands power global travel for everyone, everywhere. We design cutting-edge tech to make travel smoother and more memorable, and we create groundbreaking solutions for our partners. Our diverse, vibrant, and welcoming community is essential in driving our success.
Why Join Us?
To shape the future of travel, people must come first. Guided by our Values and Leadership Agreements, we foster an open culture where everyone belongs, differences are celebrated and know that when one of us wins, we all win. We provide a full benefits package, including exciting travel perks, generous time-off, parental leave, a flexible work model (with some pretty cool offices), and career development resources, all to fuel our employees' passion for travel and ensure a rewarding career journey. We’re building a more open world. Join us.
Role Overview
The Director of Strategy will lead efforts to drive targeted demand generation across endemic verticals (Hotels, Trip Suppliers, Destination Marketing Organizations, Vacation Rentals) and expand into new non-endemic categories. This role is pivotal in shaping commercial strategies that accelerate advertiser acquisition, supply adoption, and activation of untapped budgets from non-endemic advertisers.
Key Responsibilities
- Advertiser Acquisition & Growth: Develop and execute strategies to identify, engage, and onboard new advertisers across key endemic verticals. Build scalable frameworks for advertiser growth and retention.
- Ad Supply Adoption Acceleration: Partner with commercial and product teams to increase ad product adoption among existing supply partners. Design clear commercial motions and simplify buying processes to drive usage and revenue growth.
- Non-Endemic Activation: Establish credibility with agencies and non-endemic advertisers to unlock multi-client opportunities. Create go-to-market strategies that position the platform as a trusted partner for new categories.
- Strategic Planning & Insights: Analyze market trends, competitive landscape, and performance data to inform strategy. Collaborate cross-functionally with Sales, Marketing, Product, and Partnerships to align initiatives.
- Leadership & Influence: Serve as a thought leader internally and externally, representing the company at industry events. Mentor and guide teams to deliver against strategic objectives.
Qualifications
- 10+ years of experience in advertising strategy, demand generation, or related fields.
- Proven track record in advertiser acquisition, agency engagement, and vertical expansion.
- Strong understanding of endemic travel categories and non-endemic advertising opportunities.
- Expertise in programmatic advertising, media planning, and commercial strategy.
- Exceptional analytical, communication, and stakeholder management skills.
The total cash range for this position in Austin is $207,500.00 to $290,500.00. Employees in this role have the potential to increase their pay up to $332,000.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role. Starting pay for this role will vary based on multiple factors, including location, available budget, and an individual’s knowledge, skills, and experience. Pay ranges may be modified in the future.
If you need assistance with any part of the application or recruiting process due to a disability, or other physical or mental health conditions, please reach out to our Recruiting Accommodations Team through the Accommodation Request.
We are proud to be named as a Best Place to Work on Glassdoor in 2024 and be recognized for award-winning culture by organizations like Forbes, TIME, Disability:IN, and others. Expedia Group is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, religion, gender, sexual orientation, national origin, disability or age.
Director Strategy, Advertising Demand in London employer: Expedia, Inc.
Contact Detail:
Expedia, Inc. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Director Strategy, Advertising Demand in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with current employees at Expedia Group. Building relationships can open doors that applications alone can't.
✨Tip Number 2
Show your passion for travel! When you get the chance to chat with recruiters or during interviews, share your travel experiences and how they relate to the role. It’s all about making that personal connection.
✨Tip Number 3
Prepare for those tricky interview questions! Research common questions for strategy roles and practice your responses. We want to see how you think and approach challenges, so be ready to showcase your analytical skills.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team at Expedia Group.
We think you need these skills to ace Director Strategy, Advertising Demand in London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Director of Strategy role. Highlight your experience in advertising strategy and demand generation, and show us how your skills align with our mission at Expedia Group.
Showcase Your Achievements: We want to see your successes! Include specific examples of how you've driven advertiser acquisition or expanded into new verticals. Numbers and results speak volumes, so don’t hold back!
Be Authentic: Let your personality shine through in your application. We value a diverse and vibrant community, so share what makes you unique and how you can contribute to our culture at Expedia Group.
Apply Through Our Website: For the best chance of success, make sure to apply directly through our website. This way, we can easily track your application and ensure it gets the attention it deserves!
How to prepare for a job interview at Expedia, Inc.
✨Know Your Stuff
Before the interview, dive deep into the company’s mission and values. Understand how they shape the future of travel and how your experience in advertising strategy aligns with their goals. This will help you articulate how you can contribute to their vision.
✨Showcase Your Success Stories
Prepare specific examples from your past roles that highlight your achievements in advertiser acquisition and demand generation. Use the STAR method (Situation, Task, Action, Result) to structure your responses, making it easy for the interviewer to see your impact.
✨Engage with Questions
Interviews are a two-way street! Prepare thoughtful questions about their current strategies and challenges in the advertising space. This shows your genuine interest and helps you assess if the role is the right fit for you.
✨Demonstrate Leadership Skills
As a Director of Strategy, you'll need to showcase your leadership abilities. Be ready to discuss how you've mentored teams or influenced stakeholders in previous roles. Highlight your thought leadership and how you can represent the company at industry events.
