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- Tasks: Lead strategies to boost advertiser growth and engagement in the travel industry.
- Company: Expedia Group, a leader in global travel innovation and community.
- Benefits: Exciting travel perks, generous time-off, flexible work model, and career development resources.
- Why this job: Shape the future of travel while working in a diverse and inclusive environment.
- Qualifications: 10+ years in advertising strategy with strong analytical and communication skills.
- Other info: Join a recognised Best Place to Work with excellent career growth opportunities.
The predicted salary is between 60000 - 84000 £ per year.
Expedia Group brands power global travel for everyone, everywhere. We design cutting-edge tech to make travel smoother and more memorable, and we create groundbreaking solutions for our partners. Our diverse, vibrant, and welcoming community is essential in driving our success.
Why Join Us? To shape the future of travel, people must come first. Guided by our Values and Leadership Agreements, we foster an open culture where everyone belongs, differences are celebrated and know that when one of us wins, we all win. We provide a full benefits package, including exciting travel perks, generous time-off, parental leave, a flexible work model (with some pretty cool offices), and career development resources, all to fuel our employees' passion for travel and ensure a rewarding career journey. We’re building a more open world. Join us.
Role Overview The Director of Strategy will lead efforts to drive targeted demand generation across endemic verticals (Hotels, Trip Suppliers, Destination Marketing Organizations, Vacation Rentals) and expand into new non-endemic categories. This role is pivotal in shaping commercial strategies that accelerate advertiser acquisition, supply adoption, and activation of untapped budgets from non-endemic advertisers.
Key Responsibilities
- Advertiser Acquisition & Growth: Develop and execute strategies to identify, engage, and onboard new advertisers across key endemic verticals. Build scalable frameworks for advertiser growth and retention.
- Ad Supply Adoption Acceleration: Partner with commercial and product teams to increase ad product adoption among existing supply partners. Design clear commercial motions and simplify buying processes to drive usage and revenue growth.
- Non-Endemic Activation: Establish credibility with agencies and non-endemic advertisers to unlock multi-client opportunities. Create go-to-market strategies that position the platform as a trusted partner for new categories.
- Strategic Planning & Insights: Analyze market trends, competitive landscape, and performance data to inform strategy. Collaborate cross-functionally with Sales, Marketing, Product, and Partnerships to align initiatives.
- Leadership & Influence: Serve as a thought leader internally and externally, representing the company at industry events. Mentor and guide teams to deliver against strategic objectives.
Qualifications
- 10+ years of experience in advertising strategy, demand generation, or related fields.
- Proven track record in advertiser acquisition, agency engagement, and vertical expansion.
- Strong understanding of endemic travel categories and non-endemic advertising opportunities.
- Expertise in programmatic advertising, media planning, and commercial strategy.
- Exceptional analytical, communication, and stakeholder management skills.
The total cash range for this position in Austin is $207,500.00 to $290,500.00. Employees in this role have the potential to increase their pay up to $332,000.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role. Starting pay for this role will vary based on multiple factors, including location, available budget, and an individual’s knowledge, skills, and experience. Pay ranges may be modified in the future.
Accommodation Requests If you need assistance with any part of the application or recruiting process due to a disability, or other physical or mental health conditions, please reach out to our Recruiting Accommodations Team through the Accommodation Request. We are proud to be named as a Best Place to Work on Glassdoor in 2024 and be recognized for award-winning culture by organizations like Forbes, TIME, Disability:IN, and others. Expedia Group is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, religion, gender, sexual orientation, national origin, disability or age.
Director Strategy, Advertising Demand employer: Expedia, Inc.
Contact Detail:
Expedia, Inc. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Director Strategy, Advertising Demand
✨Network Like a Pro
Get out there and connect with people in the industry! Attend events, join online forums, and don’t be shy about reaching out to folks on LinkedIn. Remember, it’s all about who you know, and sometimes a friendly chat can lead to your next big opportunity.
✨Show Off Your Skills
When you get the chance to meet potential employers, make sure to highlight your achievements and how they relate to the role. Use specific examples from your past experiences that demonstrate your expertise in advertising strategy and demand generation. We want to see how you can bring value to our team!
✨Be Ready for the Interview
Prepare for interviews by researching the company and understanding their values and culture. Think about how your skills align with their needs, especially in areas like advertiser acquisition and growth. Practice common interview questions and have your own ready to show your interest in the role.
✨Apply Through Our Website
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our vibrant community at Expedia Group. Let’s shape the future of travel together!
We think you need these skills to ace Director Strategy, Advertising Demand
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Director of Strategy role. Highlight your experience in advertising strategy and demand generation, and show us how your skills align with our mission to shape the future of travel.
Showcase Your Achievements: We want to see your impact! Include specific examples of how you've driven advertiser acquisition or growth in previous roles. Numbers speak volumes, so don’t shy away from sharing metrics that demonstrate your success.
Be Authentic: Let your personality shine through in your application. We value an open culture where everyone belongs, so share what makes you unique and how you can contribute to our vibrant community at Expedia Group.
Apply Through Our Website: For the best chance of success, make sure to apply directly through our website. This way, we can easily track your application and ensure it gets the attention it deserves. We can’t wait to hear from you!
How to prepare for a job interview at Expedia, Inc.
✨Know Your Stuff
Before the interview, dive deep into the company’s mission and values. Understand how Expedia Group operates in the travel industry and be ready to discuss how your experience aligns with their goals, especially in advertising strategy and demand generation.
✨Showcase Your Achievements
Prepare specific examples of your past successes in advertiser acquisition and growth. Use metrics to demonstrate your impact, like how you increased revenue or improved engagement rates. This will help you stand out as a results-driven candidate.
✨Ask Insightful Questions
Come prepared with thoughtful questions that show your interest in the role and the company. Inquire about their current challenges in ad supply adoption or how they envision expanding into new non-endemic categories. This shows you’re not just interested in the job, but also in contributing to their success.
✨Be a Team Player
Highlight your collaborative skills and how you’ve worked cross-functionally in the past. Since this role involves partnering with various teams, demonstrating your ability to lead and influence others will resonate well with the interviewers.
