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For Companies At a Glance
- Tasks: Lead CRM and Loyalty performance, driving insights for customer engagement and retention.
- Company: Join Expedia Group, a top-rated workplace with an award-winning culture.
- Benefits: Enjoy competitive salary, flexible work options, and opportunities for professional growth.
- Why this job: Make a real impact by shaping data-driven strategies that enhance customer loyalty.
- Qualifications: Senior analytics experience, strong commercial acumen, and proficiency in SQL and data visualisation tools.
- Other info: Be part of a diverse team committed to inclusivity and innovation.
The predicted salary is between 36000 - 60000 £ per year.
Job Description
We are seeking a commercially astute and strategically driven Director of Performance & Data enablement to lead our CRM and Loyalty performance function. This role sits at the intersection of data science, customer strategy, and commercial performance, driving actionable insights that fuel customer engagement, retention, and lifetime value.
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You will be responsible for shaping the Performance and data roadmap, partnering with cross-functional teams, and unlocking the full potential of our CRM and Loyalty programs through data-led decision making.
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- Strategic Leadership: Define and lead the Performance strategy for CRM and Loyalty, aligned with broader commercial goals. Champion a test and learn culture, embedding data-driven thinking across campaigns and lifecycle programs.
- Commercial Impact: Translate complex data into clear, actionable insights that drive revenue, customer retention, and ROI. Partner with Finance, Marketing, and Product teams to forecast and measure the commercial impact of CRM initiatives.
- Customer Intelligence: Develop segmentation, predictive models, and lifetime value frameworks to optimize targeting and personalization. Monitor customer behavior trends and loyalty performance to inform strategic decisions.
- Team & Stakeholder Management: Lead and mentor a team of analysts, fostering a high-performance, collaborative environment. Act as a trusted advisor to senior stakeholders, presenting insights with clarity and influence.
- Data Infrastructure & Tools: Collaborate with Data Engineering and Martech teams to ensure robust data pipelines and tooling. Drive automation and scalability of reporting and analytics processes.
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\\nExperience and Qualifications\\n
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- Proven experience in a senior analytics role, ideally within CRM, Loyalty, or Customer Strategy.
- Strong commercial acumen with a track record of influencing business outcomes through data.
- Advanced proficiency in SQL, Python/R, and data visualization tools (e.g., Power BI, Tableau).
- Experience with customer data platforms, campaign management tools, and marketing automation.
- Excellent communication and stakeholder management skills.
- Experience leading and developing high-performing analytics teams.
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Accommodation requests
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If you need assistance with any part of the application or recruiting process due to a disability, or other physical or mental health conditions, please reach out to our Recruiting Accommodations Team through the Accommodation Request.
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We are proud to be named as a Best Place to Work on Glassdoor in 2024 and be recognized for award-winning culture by organizations like Forbes, TIME, Disability:IN, and others.
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Expedia Group's family of brands includes: Brand Expedia, Hotels.com, Expedia Partner Solutions, Vrbo, trivago, Orbitz, Travelocity, Hotwire, Wotif, ebookers, CheapTickets, Expedia Group Media Solutions, Expedia Local Expert, CarRentals.com, and Expedia Cruises. 2024 Expedia, Inc. All rights reserved. Trademarks and logos are the property of their respective owners. CST: 2029030-50
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Employment opportunities and job offers at Expedia Group will always come from Expedia Group’s Talent Acquisition and hiring teams. Never provide sensitive, personal information to someone unless you’re confident who the recipient is. Expedia Group does not extend job offers via email or any other messaging tools to individuals with whom we have not made prior contact. Our email domain is expediagroup.com. The official website to find and apply for job openings at Expedia Group is careers.expediagroup.com/jobs.
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Expedia Group is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, religion, gender, sexual orientation, national origin, disability or age.
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Director, Performance & Data enablement - CRM & Loyalty employer: Expedia, Inc.
Contact Detail:
Expedia, Inc. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Director, Performance & Data enablement - CRM & Loyalty
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Tailor your answers to show how your experience aligns with their goals, especially in CRM and data-driven strategies.
✨Tip Number 3
Showcase your skills with a portfolio or case studies. If you’ve worked on projects that improved customer engagement or retention, share those insights to demonstrate your impact.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive!
We think you need these skills to ace Director, Performance & Data enablement - CRM & Loyalty
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Director, Performance & Data Enablement. Highlight your experience in CRM and loyalty programmes, and don’t forget to showcase your data-driven achievements!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you’re the perfect fit for this role. Mention specific projects where you've driven commercial impact through data insights.
Showcase Your Leadership Skills: Since this role involves leading a team, be sure to highlight your experience in mentoring and managing high-performing teams. Share examples of how you've fostered collaboration and influenced stakeholders.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, it shows you’re serious about joining our awesome team!
How to prepare for a job interview at Expedia, Inc.
✨Know Your Data Inside Out
As a Director of Performance & Data Enablement, you'll need to demonstrate your expertise in data analysis. Brush up on your SQL and Python skills, and be ready to discuss how you've used data to drive commercial outcomes in previous roles.
✨Showcase Your Strategic Thinking
Prepare to talk about how you've defined and led performance strategies in the past. Think of specific examples where your strategic decisions have positively impacted customer engagement or retention, and be ready to share these insights during the interview.
✨Communicate with Clarity
Since this role involves presenting insights to senior stakeholders, practice explaining complex data in simple terms. Use storytelling techniques to make your points relatable and impactful, ensuring you can convey the value of your insights effectively.
✨Demonstrate Leadership Skills
Be prepared to discuss your experience in leading and mentoring teams. Share examples of how you've fostered a high-performance culture and collaborated with cross-functional teams to achieve common goals, as this will be crucial for the role.