At a Glance
- Tasks: Lead optimisation of partnerships and drive revenue through data-driven insights.
- Company: Join Expedia Group, a leader in global travel innovation.
- Benefits: Enjoy travel perks, flexible work, generous time-off, and career development resources.
- Other info: Be part of an award-winning culture that celebrates diversity and inclusion.
- Why this job: Shape the future of travel while making a real impact on business performance.
- Qualifications: 3+ years in commercial strategy or marketing analytics; SQL skills required.
The predicted salary is between 60000 - 80000 £ per year.
Expedia Group brands power global travel for everyone, everywhere. We design cutting-edge tech to make travel smoother and more memorable, and we create groundbreaking solutions for our partners. Our diverse, vibrant, and welcoming community is essential in driving our success.
Why Join Us? To shape the future of travel, people must come first. Guided by our Values and Leadership Agreements, we foster an open culture where everyone belongs, differences are celebrated and know that when one of us wins, we all win. We provide a full benefits package, including exciting travel perks, generous time-off, parental leave, a flexible work model (with some pretty cool offices), and career development resources, all to fuel our employees' passion for travel and ensure a rewarding career journey. We’re building a more open world. Join us.
We are seeking a proactive and commercially savvy Commercial Growth & Insights Manager to lead the optimization of our Strategic Partnerships and Affiliate business. In this role, you will harness data-driven insights to evaluate campaign effectiveness, identify growth opportunities, and implement strategies that drive revenue and profitability. You will leverage your commercial acumen and influencing skills to shape and implement novel commercial strategies to maximise the impact of our campaigns. These strategies will also be implemented across the organization through development of new Commercial Playbooks.
Additionally, you will manage the business rhythm, ensuring seamless preparation for weekly, monthly, and quarterly business reviews for senior stakeholders – this includes owning trading queries and commentary to teams outside SPA. You will oversee Trading Reporting, collaborating with stakeholders both within and outside the Strategic Partnerships and Affiliates (SPA) organization, and providing a mix of automated and manual performance reports and analyses.
This role combines strategic thinking with analytical expertise to transform performance metrics into actionable recommendations, ensuring continuous improvement across affiliate marketing initiatives and broader business performance.
In this role, you will impact:
- Business performance Optimization: Develop and maintain comprehensive performance dashboards to track KPIs, including sales, traffic, conversion rates, and ROI. Analyze trends and patterns in business performance to identify growth opportunities and areas for improvement. Prepare and present regular performance reports to senior leadership and stakeholders; owning trading reporting, queries, and commentary as necessary to the highest levels of EG leadership and others.
- Campaign Analysis and Synthesis: Evaluate the effectiveness of marketing campaigns, with a particular focus on affiliate partnerships. Conduct post-campaign analyses to identify key learnings and actionable recommendations. Work with commercial and finance teams to integrate insights into campaign planning and execution through developing Commercial Playbooks. Analyze affiliate performance data to identify high-performing partners and underperforming campaigns; suggesting and implementing optimizations to grow top- and bottom-line performance. Recommend strategies for expanding the network of partnerships and maximizing the organisation’s profitability.
- Cross-Functional Collaboration: Partner with the Commercial teams (Business Development and Account Management), Operations, Finance, and Analytics teams to align on campaign goals and performance metrics. Act as a strategic advisor to internal teams, ensuring that marketing efforts align with overall business objectives.
Experience and Qualifications:
- Minimum of 3 years in a Commercial Strategy, Marketing Analytics, or Senior Sales role (or similar).
- Bachelor’s degree in Business, Marketing, Economics, or a related field; advanced degree preferred. MBA a plus.
- Proven experience with SQL. Familiarity with Python and Claude Code highly desirable.
- Experience within ecommerce or online affiliate marketing is highly desirable.
- Business Acumen: A proactive, results-driven mindset with a clear focus on driving profitability and growth.
- Strategic Insight: Strong understanding of marketing performance metrics and the ability to translate data into actionable business strategies.
- Analytical mindset: Proven ability to manage and analyze large datasets with precision and efficiency. Proficiency in Excel and Tableau.
- Stakeholder Engagement: Excellent communication skills with the ability to effectively influence and collaborate with stakeholders at senior levels.
- Cross-functional leadership: Experience in managing cross-functional projects and coordinating business review processes.
Accommodation requests If you need assistance with any part of the application or recruiting process due to a disability, or other physical or mental health conditions, please reach out to our Recruiting Accommodations Team through the Accommodation Request.
Expedia Group is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, religion, gender, sexual orientation, national origin, disability or age.
Commercial Growth and Insights Manager employer: Expedia, Inc.
Expedia Group is an exceptional employer that prioritises its employees' well-being and professional growth, offering a comprehensive benefits package that includes travel perks, generous time-off, and flexible work arrangements. Our vibrant and inclusive culture fosters collaboration and innovation, ensuring that every team member feels valued and empowered to contribute to our mission of shaping the future of travel. With ample opportunities for career development and a commitment to diversity, joining Expedia Group means embarking on a rewarding journey in a dynamic industry.
StudySmarter Expert Advice🤫
We think this is how you could land Commercial Growth and Insights Manager
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with current employees at Expedia Group. A friendly chat can open doors that applications alone can't.
✨Tip Number 2
Prepare for interviews by researching the company culture and values. Show how your skills align with their mission to shape the future of travel. We want to see your passion for the industry!
✨Tip Number 3
Practice your pitch! Be ready to explain how your experience in commercial strategy and marketing analytics can drive growth at Expedia. Confidence is key, so rehearse until it feels natural.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, you’ll find all the latest job openings there.
We think you need these skills to ace Commercial Growth and Insights Manager
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Commercial Growth and Insights Manager role. Highlight your relevant experience in commercial strategy and marketing analytics, and don’t forget to showcase your data-driven mindset!
Show Off Your Analytical Skills:Since this role is all about leveraging data, be sure to include examples of how you've used analytics to drive business decisions in your previous roles. Mention any tools you’ve used, like SQL or Excel, to impress us!
Be Clear and Concise:When writing your application, keep it straightforward and to the point. Use bullet points where possible to make it easy for us to see your key achievements and skills at a glance.
Apply Through Our Website:We encourage you to apply directly through our careers page. It’s the best way to ensure your application gets into the right hands and shows us you’re serious about joining our team!
How to prepare for a job interview at Expedia, Inc.
✨Know Your Numbers
As a Commercial Growth and Insights Manager, you'll need to be comfortable with data. Brush up on key performance metrics like sales, traffic, and conversion rates. Be ready to discuss how you've used data in past roles to drive growth and profitability.
✨Showcase Your Strategic Thinking
Prepare examples of how you've developed and implemented commercial strategies in previous positions. Think about specific campaigns you've worked on and how your insights led to actionable recommendations. This will demonstrate your ability to think strategically and influence outcomes.
✨Collaborate Like a Pro
This role requires cross-functional collaboration, so be prepared to talk about your experience working with different teams. Highlight instances where you acted as a strategic advisor or facilitated communication between departments to achieve common goals.
✨Ask Insightful Questions
At the end of the interview, have a few thoughtful questions ready. Inquire about the company's approach to affiliate marketing or how they measure campaign success. This shows your genuine interest in the role and helps you assess if the company aligns with your career goals.
