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For Companies At a Glance
- Tasks: Lead data-driven marketing projects and analyse performance to optimise strategies.
- Company: Join a top-rated travel tech company known for innovation and inclusivity.
- Benefits: Enjoy travel perks, flexible work, generous time-off, and career development resources.
- Why this job: Make an impact in the travel industry while working with cutting-edge technology.
- Qualifications: 5+ years in analytics or business intelligence with strong communication skills.
- Other info: Be part of a diverse team that celebrates differences and fosters growth.
The predicted salary is between 28800 - 48000 £ per year.
Expedia Group is seeking a talented and experienced Performance Marketing Manager to join the Metasearch Campaign Management team. This role is a high-impact individual contributor position. The individual will be responsible for leading Metasearch's weekly business review meetings, analyzing channel performance and delivering actionable insights, partnering with stakeholders to execute, and driving data-informed decision-making across the organization. The ideal candidate will combine strong analytical skills with strategic thinking and excellent stakeholder management, operating as a trusted advisor to senior leaders.
Responsibilities
- Drive highly analytical projects to identify key business trends and optimization opportunities, and deliver data-driven insights and recommendations.
- Lead Metasearch Weekly Business Review meetings.
- Demonstrate a solid understanding of Metasearch channel strategy and optimization levers.
- Analyze campaign performance to identify successes and failures, translating insights into actionable strategies.
- Conduct in-depth analysis of internal and external data sources to assess customer behaviours, market trends, channel performance, and campaign efficiency.
- Collaborate with stakeholders to execute and translate data and findings into clear narratives and visualizations that influence business decisions.
- Manage relationships with senior stakeholders, ensuring alignment on priorities and delivering high-quality outputs.
- Support strategic planning, forecasting, and budget allocation with robust analytical input.
Experience and Qualifications
- Bachelor's or Master's degree in a quantitative field such as Business, Economics, Statistics, Mathematics, or a related discipline, or equivalent experience.
- Preferred: 5+ years of experience in analytics, business intelligence, or a related field, with a proven track record of delivering insights that drive business impact.
- Proven experience of portfolio management or equivalent, and leading high-scale projects.
- Strong background in e-commerce marketing strategies and performance optimization.
- Strong analytical and problem-solving skills.
- Excellent communication and presentation skills, with the ability to influence stakeholders at all levels, including VP+.
- Ability to translate complex data into actionable insights for non-technical audiences.
- Proficiency in Excel and PowerPoint; knowledge of SQL and Tableau is a plus.
Accommodation
If you need assistance with any part of the application or recruiting process due to a disability, or other physical or mental health conditions, please reach out to our Recruiting Accommodations Team through the Accommodation Request.
Why Join Us
We are proud to be named as a Best Place to Work on Glassdoor in 2024 and be recognized for award-winning Expedia Group brands power global travel for everyone, everywhere. We design cutting-edge tech to make travel smoother and more memorable, and we create groundbreaking solutions for our partners. Our diverse, vibrant, and welcoming community is essential in driving our success.
To shape the future of travel, people must come first. Guided by our Values and Leadership Agreements, we foster an open culture where everyone belongs, differences are celebrated and know that when one of us wins, we all win. We provide a full benefits package, including exciting travel perks, generous time-off, parental leave, a flexible work model (with some pretty cool offices), and career development resources, all to fuel our employees' passion for travel and ensure a rewarding career journey. We're building a more open world. Join us.
Introduction to the Team
We create and deliver tailored marketing strategies for Expedia Group's brands, focusing on establishing strong connections and cohesive experiences for travelers and partners.
Manager, Performance Marketing in City of Westminster employer: Expedia, Inc.
Contact Detail:
Expedia, Inc. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Manager, Performance Marketing in City of Westminster
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those at Expedia Group. A friendly chat can open doors and give you insights that a job description just can't.
✨Tip Number 2
Prepare for interviews by diving deep into performance marketing trends. Show us you know your stuff and can talk about data-driven decisions like it's second nature.
✨Tip Number 3
Practice your storytelling skills! When discussing your past experiences, frame them in a way that highlights your analytical prowess and how you've influenced business outcomes.
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets the attention it deserves. Plus, we love seeing candidates who are genuinely interested in joining our team.
We think you need these skills to ace Manager, Performance Marketing in City of Westminster
Some tips for your application 🫡
Show Off Your Analytical Skills: Make sure to highlight your analytical prowess in your application. We want to see how you've used data to drive decisions in the past, so share specific examples that showcase your ability to identify trends and optimise performance.
Tailor Your Application: Don’t just send a generic CV and cover letter! Tailor your application to reflect the skills and experiences mentioned in the job description. We love seeing candidates who take the time to connect their background with what we’re looking for.
Be Clear and Concise: When writing your application, clarity is key. Use straightforward language and avoid jargon where possible. We appreciate candidates who can communicate complex ideas simply, especially since you'll be influencing stakeholders at all levels.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, it shows us you’re genuinely interested in joining our team!
How to prepare for a job interview at Expedia, Inc.
✨Know Your Numbers
As a Performance Marketing Manager, you'll need to demonstrate your analytical prowess. Brush up on key metrics related to Metasearch campaigns and be ready to discuss how you've used data to drive decisions in the past. Prepare specific examples that showcase your ability to analyse performance and derive actionable insights.
✨Master the Art of Storytelling
You’ll be translating complex data into narratives for stakeholders. Practice presenting your findings in a clear and engaging way. Use visuals if possible, and think about how you can make your insights relatable to non-technical audiences. This will show your communication skills and your ability to influence decision-making.
✨Stakeholder Management is Key
Since you'll be collaborating with senior leaders, it's crucial to demonstrate your experience in managing relationships. Prepare to discuss how you've aligned priorities with stakeholders in previous roles. Think of examples where your input led to successful outcomes and how you navigated any challenges.
✨Showcase Your Strategic Thinking
The role requires a blend of analytical skills and strategic insight. Be prepared to discuss how you've identified optimisation opportunities in past projects. Think about how you can articulate your thought process when it comes to strategic planning and budget allocation, as this will highlight your readiness for the role.
