At a Glance
- Tasks: Drive display advertising strategies and manage partner relationships to boost revenue.
- Company: Join a leading travel company that values diversity and collaboration.
- Benefits: Enjoy travel perks, flexible work, generous time-off, and career development resources.
- Other info: Fast-paced role with opportunities for growth and performance-based pay increases.
- Why this job: Shape the future of travel while building meaningful partnerships in a dynamic environment.
- Qualifications: 5+ years in digital advertising sales; strong communication and consultative selling skills required.
The predicted salary is between 46000 - 64500 £ per year.
Why Join Us? To shape the future of travel, people must come first. Guided by our values and leadership agreements, we foster an open culture where everyone belongs, differences are celebrated, and we know that when one of us wins, we all win. We provide a full benefits package, including exciting travel perks, generous time‑off, parental leave, a flexible work model (with some pretty cool offices), and career development resources, all to fuel our employees’ passion for travel and ensure a rewarding career journey.
Experience
- 2+ years of experience for a Bachelor’s degree
- 0‑2 years of experience for a Master’s degree
Education
- Bachelor’s or Master’s or equivalent experience
Functional/Technical Skills
- Fluency in English (German highly desirable)
- Effective communicator
- Proficient in sales techniques
- Portfolio management, relationship account management, upselling, and cross‑selling
Role Expectations
- Consultative Sales & Display Strategy: Drive and execute display advertising strategies for lodging and SMB partners to grow Expedia Group Advertising revenue in your territory. Identify key growth opportunities in the Lodging and local SMB segments and position Expedia Group as the advertising partner of choice for display media. Represent the partner’s advertising strategy and objectives internally, translating their goals into display campaigns that meet and exceed performance targets (e.g., awareness, consideration, and bookings). Educate partners on Expedia Group’s display portfolio (e.g., standard display, native, video, sponsorships) and how to activate these formats to reach high‑intent travelers.
- Business Strategy & Account Management: Create, define, and implement account strategies to optimize each partner relationship on a local, regional, or global basis. Manage day‑to‑day partner interactions, including regular commercial updates, performance reviews, and planning conversations. Identify and manage marketing and promotional opportunities aligned to seasonal demand, events, and partner objectives. Ensure fulfillment of all contractual obligations while continually seeking ways to grow the value of the partnership.
- Sales Negotiation & Pipeline Development: Own and lead the end‑to‑end display sales process: prospecting, sourcing, qualifying, pitching, negotiating, and closing new business with lodging partners and local SMBs. Provide customers with a consultative sales experience, building and enhancing long‑term strategic relationships through up‑selling, cross‑selling, and renewals. Navigate senior‑level stakeholders and decision‑makers, understanding organizational dynamics to drive positive outcomes. Build and maintain a healthy pipeline of opportunities, with weekly/monthly/quarterly reviews to ensure the pipeline is productive and yields profitable partnerships.
- Partner Campaign Launch & Internal Collaboration: Lead key aspects of the launch and ongoing management of display campaigns, ensuring flawless execution and optimization. Partner with internal teams (including supply teams, marketing, operations, billing, product, and media planners) to ensure campaigns are delivered on time, on budget, and to specification. Monitor campaign performance with a focus on ROI, viewability, audience quality, and conversion metrics, making recommendations to improve results over time. Champion partner and market feedback internally to influence display product enhancements and new solutions.
- Commercial Results & Performance: Drive accountability for revenue and performance results across your book of business. Define and deliver continuous improvement in revenue contribution to Expedia Group Advertising through insightful measurement and ROI analysis of new and existing partnerships. Consistently meet or exceed quarterly revenue goals as set by sales leadership.
- Customer Focus: Proactively build and maintain strong, trust‑based relationships with lodging and SMB partners, acting as a trusted advisor on digital and display advertising. Accurately forecast media revenue for your territory, leveraging Expedia Group market research, industry insights, and partner engagement. Collaborate across internal functions to optimize display opportunities, including: with product teams on new display offerings and capabilities. Partnering with Marketing, Media Planning, Lodging, and Partner Services teams to maximize partner value. Evangelize Expedia Group Advertising internally and externally, helping supply and partner teams understand and communicate the value of our display solutions.
Experience and Qualifications
- Minimum 5 years of sales experience in digital advertising, with a strong focus on media or display sales; travel industry experience is a plus.
- Bachelor’s or Master’s degree in a related field, or equivalent related professional experience.
- Demonstrated success in media sales (ideally display and/or programmatic), with a proven track record of meeting or exceeding revenue targets.
- Strong understanding of the travel and lodging ecosystem (e.g., hotel chains, independents, DMOs, and/or attractions) and the broader digital and social media landscape.
- Ability to effectively pitch and influence stakeholders at senior management, as well as owners and operators of local SMBs.
- Experience crafting data‑driven, full‑funnel display strategies, including audience targeting, creative, measurement, and optimization.
- Proven ability in consultative selling, translating partner needs into tailored solutions that drive measurable outcomes.
- Demonstrated ability to analyze partner performance, identify optimization levers, and maximize revenue and ROI for both partners and Expedia Group.
- Someone who thrives in a fast‑paced environment, embraces a growth mindset, and is comfortable working with ambiguity and change.
- Travel is required (valid passport required).
Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, religion, gender, sexual orientation, national origin, disability or age.
Business Development Manager, Advertising employer: Expedia, Inc.
At Expedia Group, we prioritise our employees' well-being and career growth, offering a vibrant work culture that celebrates diversity and fosters collaboration. With a comprehensive benefits package that includes exciting travel perks, generous time-off, and flexible working arrangements, we empower our Business Development Managers to thrive in their roles while making a meaningful impact in the travel industry. Join us in Prague, where you can enjoy a dynamic environment that encourages innovation and personal development, ensuring your journey with us is both rewarding and fulfilling.
StudySmarter Expert Advice🤫
We think this is how you could land Business Development Manager, Advertising
✨Tip Number 1
Network like a pro! Get out there and connect with people in the travel and advertising industry. Attend events, join online forums, and don’t be shy about reaching out to potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Prepare for those interviews! Research the company, understand their values, and think about how your experience aligns with their goals. Practice common interview questions and come up with examples that showcase your skills in consultative sales and account management.
✨Tip Number 3
Showcase your achievements! When you get the chance to chat with hiring managers, highlight your past successes in driving revenue and managing partnerships. Use data to back up your claims – numbers speak volumes in the advertising world!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in being part of our team. Let’s shape the future of travel together!
We think you need these skills to ace Business Development Manager, Advertising
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Business Development Manager role. Highlight your experience in digital advertising and how it aligns with our values and goals at StudySmarter.
Showcase Your Achievements:Don’t just list your responsibilities; share your successes! Use specific examples of how you’ve driven revenue or improved partner relationships in previous roles. We love seeing measurable outcomes!
Be Authentic:Let your personality shine through in your application. We’re looking for someone who fits into our open culture, so don’t be afraid to show us who you are and what makes you passionate about travel and advertising.
Apply Through Our Website:We encourage you to submit your application directly through our website. It’s the best way to ensure your application gets the attention it deserves, and we can’t wait to see what you bring to the table!
How to prepare for a job interview at Expedia, Inc.
✨Know Your Stuff
Before the interview, dive deep into the company’s advertising strategies and recent campaigns. Familiarise yourself with their display portfolio and how it aligns with the travel industry. This will not only show your enthusiasm but also help you speak confidently about how you can contribute.
✨Showcase Your Sales Skills
Prepare to discuss specific examples of your past sales successes, especially in digital advertising. Highlight your experience with consultative selling and how you've tailored solutions for partners. Be ready to explain how you’ve met or exceeded revenue targets in previous roles.
✨Build Relationships
Emphasise your ability to build trust-based relationships with partners. Share stories that demonstrate your skills in account management and how you’ve navigated complex stakeholder dynamics. This is crucial for a role that involves managing day-to-day partner interactions.
✨Ask Insightful Questions
Prepare thoughtful questions that reflect your understanding of the role and the company. Inquire about their future advertising strategies or how they measure campaign success. This shows your genuine interest and helps you assess if the company culture aligns with your values.
