At a Glance
- Tasks: Analyse travel trends and manage performance marketing strategies to drive business impact.
- Company: Join Expedia Group, a leader in global travel technology and solutions.
- Benefits: Enjoy travel perks, flexible work options, generous time-off, and career development resources.
- Why this job: Be part of a vibrant team that values collaboration and celebrates diversity while shaping the future of travel.
- Qualifications: 2-4 years in performance marketing, strong Excel skills, and a collaborative mindset required.
- Other info: Potential salary growth based on performance; recognised as a top workplace by Glassdoor.
The predicted salary is between 48000 - 72000 £ per year.
Expedia Group brands power global travel for everyone, everywhere. We design cutting-edge tech to make travel smoother and more memorable, and we create groundbreaking solutions for our partners. Our diverse, vibrant, and welcoming community is essential in driving our success.
Why Join Us?
To shape the future of travel, people must come first. Guided by our Values and Leadership Agreements, we foster an open culture where everyone belongs, differences are celebrated and know that when one of us wins, we all win. We provide a full benefits package, including exciting travel perks, generous time-off, parental leave, a flexible work model (with some pretty cool offices), and career development resources, all to fuel our employees' passion for travel and ensure a rewarding career journey. We’re building a more open world. Join us.
Introduction to the Team
We create and deliver an aligned, dedicated marketing strategy to fuel each Expedia Group brand's success. Since our travelers interact with us through our brands, we have a brand focus in our marketing, while leveraging the scale and efficiency we’ve built in functional expertise.
Are you a performance marketing specialist looking to make real impact through analysis and execution? Do you want to work on a dynamic team that works across strategy, operations, and technology? Do you get excited by solving problems and collaborating with other talented folks to create solutions? We are looking for a passionate Senior Analyst to manage an important line of business and drive meaningful impact on our Meta Campaign Management.
In this role, you will:
- Direct spending decisions through analysis of travel search and booking trends
- Develop insights into travel demand and form short- and long-term strategy to turbo charge the business
- Collaborate with data scientists and operations specialists to develop and implement solutions to important business issues
- Report on performance trends to partners and leadership, offering insights that bring clarity to complicated issues
- Design tests that improve spending decisions, make operations more efficient, and help the organization reach its goals
- Work with partners at Google to promote our goals
Experience and qualifications:
- 2-4 years’ experience in performance marketing or online advertising, with an emphasis in Google Ads
- Advanced MS Excel data analysis skills
- Basic skills and experience with SQL
- Proven track record of delivering quality work on time
- A desire to work collaboratively with a broad set of experts from other teams
- The drive to create impact and get recognized by leadership for your contributions
The total cash range for this position in Seattle and Austin is $82,500 to $115,500. Employees in this role have the potential to increase their pay up to $132,000, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role.
Accommodation requests
If you need assistance with any part of the application or recruiting process due to a disability, or other physical or mental health conditions, please reach out to our Recruiting Accommodations Team through the Accommodation Request.
Expedia Group is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, religion, gender, sexual orientation, national origin, disability or age.
Senior Performance Marketing Analyst employer: Expedia Group
Contact Detail:
Expedia Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Performance Marketing Analyst
✨Tip Number 1
Familiarise yourself with the latest trends in performance marketing, especially in the travel sector. Understanding how companies like Expedia Group leverage data to drive their marketing strategies will give you an edge during discussions.
✨Tip Number 2
Network with professionals in the industry, particularly those who work at Expedia or similar companies. Engaging with them on platforms like LinkedIn can provide insights into the company culture and expectations for the role.
✨Tip Number 3
Brush up on your Google Ads skills and be prepared to discuss specific campaigns you've worked on. Highlighting your hands-on experience with performance marketing tools will demonstrate your capability for the role.
✨Tip Number 4
Prepare to showcase your analytical skills by discussing how you've used data to inform marketing decisions in the past. Being able to articulate your thought process and results will resonate well with the hiring team.
We think you need these skills to ace Senior Performance Marketing Analyst
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in performance marketing and online advertising, particularly with Google Ads. Use specific metrics to demonstrate your impact in previous roles.
Craft a Compelling Cover Letter: In your cover letter, express your passion for travel and how your skills align with the role. Mention your experience with data analysis and collaboration with cross-functional teams, as these are key aspects of the job.
Showcase Analytical Skills: Provide examples of how you've used advanced Excel and SQL skills to drive marketing decisions. Highlight any specific projects where your analysis led to improved performance or efficiency.
Research Expedia Group: Familiarise yourself with Expedia Group's brands and their marketing strategies. Understanding their values and culture will help you tailor your application and show that you're a good fit for their team.
How to prepare for a job interview at Expedia Group
✨Showcase Your Analytical Skills
As a Senior Performance Marketing Analyst, you'll need to demonstrate your ability to analyse data effectively. Be prepared to discuss specific examples of how you've used data analysis to drive marketing decisions in the past, particularly with Google Ads.
✨Understand the Company Culture
Expedia Group values a diverse and inclusive culture. Familiarise yourself with their values and leadership agreements, and be ready to explain how you can contribute to this environment. Highlight any experiences that showcase your ability to work collaboratively with diverse teams.
✨Prepare for Technical Questions
Expect questions related to MS Excel and SQL, as these are crucial for the role. Brush up on your technical skills and be ready to solve problems or analyse data on the spot during the interview.
✨Demonstrate Your Passion for Travel
Since the company is all about travel, express your enthusiasm for the industry. Share personal travel experiences or insights into how travel trends can impact marketing strategies, showing that you understand the business context.